Computer hardware, software, namely, video-game software; mobile telephones; smart phones; pagers; mobile and handheld computers; PDAs; Computer software, namely software for transmitting, receiving, storing and manipulating data and information via mobile telephones, smart phones, pagers, mobile and handheld computers, PDAs, personal information managers, and other mobile and handheld communications devices, namely, cell phones, tablet computers, local and wide area networks and global computer networks in the areas of video games and social networking; Computer application software for mobile phones, smart phones, pagers, mobile and handheld computers, personal information managers, and other mobile and handdheld communications devices, namely, cell phones, tablet computers, in the areas of video games and social networking; Computer software, namely, software development tools program for the creation of mobile and internet applications and client interfaces; telecommunications and social networking software for enabling social networking and providing location-based content via the internet, mobile phones, and handheld computers; computer software, namely, application development tool programs for mobile phones, smart phones, pagers, mobile and handheld computers, and other mobile and handheld communications devices, namely, cell phones, tablet computers; mobile and embedded computers, namely handheld computers with wireless email and wireless access to electronic communications networks; tablet computers; computer software for personal information management and data synchronization, ebooks and games, and instruction manuals sold therewith; Electronic game software for electronic devices, wireless devices, mobile phones, smart phones and mobile and handheld computers; Computer game software for use in identifying, describing, setting, organizing, tracking, measuring one's progress on and achieving a set of goals, pursuits and challenges in order to identify and meet personal and professional goals and to succeed professionally and personally; computer software for use in identifying, describing, setting, organizing, tracking and measuring one's progress toward and achievement of personal and professional goals, pursuits and challenges; Computer game software for creating a metagame based on real life challenges and pursuits that enables players to earn real world and virtual rewards for accomplishing goals, pursuits and challenges; computer software for creating virtual communities and for creating and interacting with other metagame players via digital personas and avatars; Instruction manuals and printed publications, namely, books, magazines, brochures, newsletters and leaflets in the fields of mobile and wireless communications, wireless communications software, hardware and information technology, computer and video games, online and wireless games that enable players to earn real world and virtual rewards

Arranging and conducting incentive reward programs to encourage and enable individuals and groups to identify, describe, set, organize, track and measure their progress toward and achievement of personally-defined and group-defined goals, pursuits and challenges, and to promote the fulfillment of such goals, pursuits and challenges; Conducting an incentive program whereby individuals and groups can earn real world and virtual rewards based on location specific activities, namely, being in or near stores or business or engaging in specific activities in or near stores or businesses that are relevant to that individual or groups' goal, pursuits or challenges; Promoting the exchange of information and resources between and among registered participants to achieve personally-defined and group-defined goals, pursuits and challenges; Advertising services, namely, advertising the goods and services of others online and via mobile and handheld wireless communications devices; promotion of the goods and services of others by providing advertisement and promotional displays via mobile phones, smart phones, pagers, mobile and handheld computers, PDAs, personal information managers, and other mobile and handheld communications devices; promotion of the goods and services of others by placing advertisement and promotional displays in an electronic site accessed via electronic communications networks; advertising and information distribution services, namely, providing advertising space via a global computer network; computerized online ordering services featuring retail distributorship of mobile and handheld communications devices, software and accessories; computerized online ordering services featuring retail distributorship of books, music, games, clothing, and souvenir items; Digital transmission of voice, data, namely, texts, music videos, movies, graphics, images, audio, video, signals, messages information in the fields of gaming and Internet gaming via the internet and mobile communication networks; providing multiple-user access to electronic communications networks; wireless digital messaging; electronic mail services; electronic bulletin board services for transmission of messages among computer users concerning a wide range of information of general interest; leasing telecommunications equipment, components, systems and supplies; electronic transmission via the internet and wireless communications networks of electronic data, namely, texts, images, music, videos, movies, daily news, weather forecasts, advertisements, electronic mail, digital and electronic communications, namely, via the internet and wireless communication networks, in electronic form, namely, texts, graphics, videos and audio files, featuring encryption and decryption; the Internet and telephone transmission of third party computer software applications for use on smart phones, handheld computers, personal digital assistants, electronic organizers and electronic note pads; Communication by mobile telephones, smart phones and pagers; wireless communications services, namely, transmission of graphics, namely pictures and artwork, audio and video to mobile telephones, smart phones and other mobile and handheld communication devices, namely, handheld computers, personal digital assistants, electronic organizers and electronic note pads; providing online chat rooms and bulletin boards for registered users for transmission of messages concerning individual and group goals, pursuits and challenges and efforts to accomplish such goals, pursuits and challenges; Mobile media and entertainment services, namely, providing online video games, advertising for others appearing in video games, audio and video files; Entertainment services, namely, providing audio, video and graphics, namely, pictures and artwork, to mobile communications devices via wireless networks and a global computer network; entertainment services, namely, conducting contest and incentive award programs to encourage program participants to identify, select, organize, track, measure their programs and achieve personally-defined and group-defined goals, pursuits and challenges; Providing recognition and incentives by the way of rewards and contests to demonstrate excellence in the field of personal and professional fulfillment; On-line journals, namely blogs featuring user-defined content; Providing an online magazine in the fields of mobile and wireless communications, wireless communications software, hardware and information technology, personal motivation and goal setting, methods for identifying, describing, setting, organizing, tracking and measuring one's progress toward and achievement of personal and professional goals, pursuits and challenges, social networking, creating digital personas and avatars, mobile and online communication methods and services; Computer services, namely, providing a platform, namely an online software and software application, to allow users to request from and receive content to a mobile device; Application service provider, namely, providing, hosting, managing, developing, and maintaining applications, software, websites, and databases in the fields of personal productivity, wireless communication, mobile information access, and remote data management for wireless delivery of content to mobile phones, smart phones, handheld computers, laptops, mobile electronic devices and mobile communications devices; providing online non-downloadable software for use in identifying, describing, setting, tracking, measuring one's progress on and achievement of personal and professional goals, pursuits and challenges; Computer services, namely, creating an online community website, namely, discussion forums for registered users to set goals and pursuits, identify steps to achieving those goals and pursuits, participate in discussions, competitions, and individual and group challenges, showcase and improve their skills, get feedback from their peers, form virtual communities, engage in social networking and accomplish their goals and pursuits; Consultation in the field of information technology, mobile computers, embedded computers, computer software, telecommunications and electronic communications networks; design of mobile computers, embedded computers, computer software and hardware for others; providing an interactive web site featuring news and information about mobile phones, smart phones, PDAs, personal information managers, handheld computers, handheld computer software, digital technologies and wireless services for mobile communication devices via electronic communications networks; hosting websites for others for identifying, describing, setting, organizing, tracking, and measuring one's progress toward and accomplishment of goals, pursuits and challenges; hosting websites for others featuring personal calendars, address books and scheduling; design of computer hardware, software and firmware for others; application service provider featuring data security software applications which secure, protect, encrypt, decrypt, authenticate, monitor, track and transmit electronic data, electronic mail, communications and copyrighted material in electronic form; Consulting services in the field of personal growth, motivation and achievement of personally-defined and group-defined goals and pursuits; Conducting personal lifestyle performance assessments and skill enhancement programs by means of performance tracking, and reward and incentive programs; Online social networking services.

Souvenirs, namely ashtrays, coffee mugs, travel mugs, candy, balloons, tourist guide books, book marks, bumper stickers, piggy banks, badges, buttons, crests, decals, stickers, patches, iron on transfers, playing cards, cups, coins, clocks, coasters, change purses, calendars, certificates, carry/tote bags, lunch boxes, cocktail stirrers/swizzle sticks, drawings, driftwood, erasers, flags, key chains, keys, knives, lighters, licence plates, licence plate frames, mirrors, magnets, maps, road maps, tourist maps, matchbooks, matchboxes, matches, paperweights, snow globes/rain globes, pens, pencils, pins, placemats, trophies, towels, watches, candles, candle holders, picture frames, bracelets.

Advertising namely banners, billboards, brochures, magazines, newspapers, newsletters, periodicals, programmes, neon signs, signs, pins.

Kitchen items, namely Aprons, cookbooks, dishes, cups, glasses, canisters, chopsticks, napkins.

Clothing, namely caps and hats, jackets, t-shirts, boxer shorts, pajamas, sweatshirts, umbrellas.

Food products, namely soft drinks, juices, milk, beer, liquor, wine, coffee, tea, chocolate, cupcakes, cakes, maple syrup.

Software/computer accessories, namely Screen Savers, websites, mouse pads.

Sports accessories namely golf bags, athletic bags, eyeglass cases, backpacks, water bottles, sunglass holders.

Stationery namely address books, note paper, notebooks, greeting cards, postcards, letterheads, envelopes.

Toys/games, namely board games, video games, dolls, stuffed animals.

Pet supplies namely dog cookies, pet clothing, pet food bowls, leashes, collars, party favours.

Dog personal advertisements, namely dog coming-of-age parties, and birth announcements.

Printed matter namely, colouring books and activity books; photographs, stationary namely decalcomania, stickers, pencils, pens, felt-tipped pens, pencil sharpeners and erasers; bed and table covers; clothing namely, pants, shirts, t-shirts, jackets, socks and fleece-lined tops; footwear namely, trainers, sandals, flip-flops, shoes, and boots; headgear namely, caps; games namely, board games; playthings namely, balls; toys namely, toy figurines and toy vehicles; decorations for Christmas trees, playing cards.