Advertising; business management; business administration; business management and organization consultancy; professional business consulting; office functions; arranging contracts for the buying and selling of goods; arranging and concluding of commercial transactions; order placement, order processing, order handling, ordering services for goods delivery and invoice management, including within the framework of e-commerce; marketing; marketing research; marketing analysis; business consultancy and organizational consultancy; opinion polling and advertising research; distribution of products for advertising purposes; taking of orders via computer for Internet shopping offers; arranging commercial transactions via the internet or similar media; e-commerce services, namely arranging and concluding of commercial transactions, order placement and ordering services for goods delivery; wholesale and retail services, including online and via mail order, in the fields of books, in particular e-books, book series, chapters and excerpts of books, reviews, magazines, journals, newspapers, newsletters, news articles, articles, short stories, poetry, speeches, bookbinding material, photographs, stationery, DVDs and videos and in relation to readers for e-books [eBook-reader], computers, computer hardware and computer software, sound, image and other data carriers, audio books, electronic essays [downloadable], portable electronic devices for receiving, downloading, displaying and providing access to and for reading text, images and sound and other digital content, in particular via wireless internet access, and for receiving, downloading, displaying, providing access to and for reading electronically published materials, including books, journals, newspapers, magazines, multimedia presentations and paper, cardboard [carton] and goods made from these materials, in particular works of art and figurines of paper and cardboard, bags, pouches and goods of paper and cardboard for packaging, wrapping and storage purposes, disposable articles of paper; advertising in the fields of books, in particular e- books, book series, chapters and excerpts of books, reviews, magazines, journals, newspapers, newsletters, news articles, articles, short stories, poetry, speeches, bookbinding material, photographs, stationery, DVDs and videos and in relation to readers for e-books [eBook-reader], computers, computer hardware and computer software, sound, image and other data carriers, audio books, electronic essays [downloadable], portable electronic devices for receiving, downloading, displaying and providing access to and for reading text, images and sound and other digital content, in particular via wireless internet access, and for receiving, downloading, displaying, providing access to and for reading electronically published materials, including books, journals, newspapers, magazines, multimedia presentations and paper, cardboard [carton] and goods made from these materials, in particular works of art and figurines of paper and cardboard, bags, pouches and goods of paper or cardboard for packaging, wrapping and storage purposes, disposable articles of paper and advertising related to services for third parties, including digital content created by third parties; wholesale and retail services, including online and via mail order, in the fields of electronic book readers and related products, in particular bags, adapters and power cords, and other electronic devices that facilitate the consumption of digital content; compilation, systematization and update for data in computer databases; electronic receipt of orders of goods; professional business consultancy relating to sales promotion, sales methods, sales programs as well as professional business consultancy in relation to shop concepts, in particular for the bookselling sector; sales promotion for others; administrative processing and organizing of mail order services; mail order retail services for third parties, namely related to books; online ordering services for third parties; ordering services for third parties; search engine optimization for sales promotion; computerized data collection services for retailer cash registers; writing of curriculum vitae for others; updating of advertising material; cost price analysis; business inquiries; providing an online marketplace for buyers and sellers of goods and services; providing business information via a web site; procurement services for others [purchasing goods and services for other businesses]; book keeping; computerized file management; advertising agency services; development of advertising concepts; business investigations; compilation of statistics; business efficiency expert services; drawing up of statements of accounts; commercial information and advice for consumers [consumer advice shop]; commercial information agency services; invoicing; business management for freelance service providers; publication of publicity texts; commercial administration of the licensing of the goods and services of others; layout services for advertising purposes; modelling for advertising or sales promotion; business research; public relations services; online advertising on a computer network; web site traffic optimization; organization of exhibitions for commercial or advertising purposes; business organization consultancy; outsourced administrative management for companies; outsourcing services [business assistance]; outdoor advertising; assistance in management of business activities; presentation of goods on communication media, for retail purposes; news clipping services; word processing; sponsorship search; organization of trade fairs for commercial or advertising purposes; dissemination of advertising matter; writing of publicity texts; rental of sales stands; rental of advertising space; publicity material rental; arranging newspaper subscriptions [for others]; provision of commercial and business contact information; advertising by mail order; distribution of advertising materials [leaflets, prospectuses, printed material, samples]; document reproduction; administration of consumer loyalty programs; administrative processing of purchase order; processing (administrative-) of purchase orders; demonstration of goods; consultancy regarding advertising communication strategies; television advertising; purchasing services; advertising, in particular radio advertising, television advertising, cinema advertising, print advertising, advertising services provided via the internet, videotext and teletext advertising; advertising marketing, namely advertising agency services, public relations, in particular in and about the aforementioned media; publication of advertising literature; production of advertising films; rental of advertising films; compilation of goods for third parties for presentation and sales purposes; arranging and conducting of advertising events, expositions and exhibitions for commercial purposes.

Processing payments via a website; payment handling; processing payments; operation of electronic payment transactions for online-shops of bookstores; acceptance of funds as an intermediary [financial services].

Telecommunications; mobile communication services; providing access to databases; electronic transmission of reading and editing software for e-books and software that enables the purchase and download of e-books; electronic downloading [download] of e-books and audiobooks for others; providing access to information on the internet; transmission of sound and images by cable and satellite; transmission of messages and images by computer and installations consisting thereof, digital satellite and electronic communications equipment; wireless communications services; text based and numeric wireless digital messaging; communication via wireless portable electronic book readers; arranging access to computer databases; providing access to websites on the internet for others [web posting]; sound, image and data transmission via computer networks; computer-, digital, satellite- and electronic communication; electronic transmission and providing access via wireless devices, telephones, portable computers, portable electronic book readers, in particular via a global computer network, to text, images, sound and other published digital content, in particular books, book series, chapters and excerpts of books, reviews, magazines, journals, newspapers, newsletters, news articles, articles, short stories, poetry, speeches; transmission of digital files; digital transmission of data via the internet; transmission and reception [transmission] of database information via the telecommunication networks; providing user access to search engines; internet related services, namely providing access to information in computer networks, if applicable limited by time, namely to texts, graphics, audio-visual and multimedia information, documents, databases and/or computer programs; providing access to e- commerce platforms on the Internet and other electronic media for the purpose of operating a virtual book and magazine trade; digital transmission of ringtones, music, language, MP3 files, game files, images, animations, movies, video sequences, information and messages via telecommunication networks, in particular for respective downloading from the internet; providing access to an online portal; providing internet chatrooms; providing online forums; news agency services; communications by fibre optic networks; communications by telephone; streaming of data; transmission of electronic mail; transmission of greeting cards online; leasing of access time to computer databases; rental of message sending apparatus; providing access to information in databases regarding operational functional areas and merchandise management, in particular accounting and controlling, production and materials logistics.

Transportation, in particular transport and delivery of ordered goods; packaging and storage of goods; delivery of goods by mail order; logistic services in the transport sector; delivery of goods; parcel delivery; transportation information; transportation logistics; transport of goods; services of a delivery service, namely delivery of goods; delivery of goods by mail; collection, handling and delivery of goods, included in this class; freight forwarding; wrapping of goods; delivery services; distribution [transport] of retail goods; computerized distribution planning relating to transportation; storage of goods; information services relating to storage; franking of mail.

Bookbinding; printing; printing of printer's copy, available in digital form, in particular books, periodicals, magazines and newspapers; reproduction [duplication] of music, films, in particular motion picture films and video films; reproduction [duplication] of films, video programs and other programs.

Education; providing of training; entertainment; sporting and cultural activities; training, in particular training in the use and application of data processing programs, including training via the internet; online digital publishing services; providing information in relation to electronic publications of all kinds via a global computer information network; organization, conducting and arranging of congresses, seminars and lecture events, in particular in the form of multimedia shows; publication of books in electronic form, including on the internet; publication and editing of books, newspapers, magazines and other printed matters, also stored on electronic media [including CD-ROM, CDI] and electronic books [e-books]; publication and editing of printed matters; electronic publishing services; conducting games in the internet and conducting of computer games and video games [included in this class]; presentation of live performances; publication of texts, other than publicity texts; providing online electronic publications, not downloadable; online publication of electronic books and magazines, including on the internet; editorial supervision of internet sites; arranging and conducting of workshops [training]; organization of competitions [education and entertainment]; writing of texts; educational instruction for others, in particular organizing and conducting lectures, seminars and conferences; film distribution and rental of films; organization of shows, quizzes and musical events; production of music, films, in particular motion picture films and video films; recording studio services; production of movie-, television-, broadcasting- as well as BTX-, videotext-programs and/or -shows; production, performance and rental of movies, video- and other programs; arranging and conducting competitions in the field of education, teaching, entertainment and sports; correspondence courses; video-film production; recording of videos.

Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; creating and development of software, in particular for operational functional areas, in particular accounting and controlling, production and materials logistics, quality management and maintenance, distribution, personnel management and project management and general office functions, including word processing, electronic mail and archiving, customer orders and subscription management; creation of data processing programmes; creation of databases and computer software for sale and order programmes on the internet or in similar media; development, programming, implementation and maintenance of computer programs and software; design of computer software; creation of database software; web design; technological consultancy; electronic storage of web pages for others [hosting] which enables users in particular to manage, distribute and share digital content, including books, book series, chapters and excerpts of books, reviews, magazines, journals, newspapers, newsletters, news articles, articles, short stories, poetry, speeches, and for providing information to users relating to the aforesaid digital content; development and creation of software for the recording, processing, storage and transmission of fee data; creation, updating and maintenance of database software on the internet or other similar media; development and creation of software for internet presentations, websites and online shops [websites]; creation and development of internet database software and information systems [software] and software for e- commerce solutions relating to electronic processing of transactions via the internet; design and development of computer software for logistics, supply chain management and e-business portals; electronic storage of data in computer databases with information regarding operational functional areas and merchandise management, in particular accounting and controlling, production and materials logistics; server administration; hosting of digital content in the internet; technical services for downloading of digital data; hosting of multimedia content for others; maintenance of databases; providing search engines; providing search engines for obtaining data via communications networks; application service provider services [ASP]; managing the web sites of others; website design; creating and maintaining websites; updating websites for others; designing websites for advertising purposes; creation and provision of web pages for third parties; creating and programming databases on the internet or other similar media; advisory services relating to the use and application of computer programs and software; updating of computer software; web site design consultancy; design and updating homepages and webpages; cloud computing; rental of computer software; computer system design; electronic data storage; creating of computer programs and creating of computer games [software]; computer programming for data processing; graphic arts design; installation of computer programs; conversion of computer programs and data, other than physical conversion; conversion of data or documents from physical to electronic media; duplication of computer programs; outsourced services in the field of information technology; software as a service [SaaS] for writing, designing and publishing texts, books, newspapers and magazines [periodicals]; software as a service [SaaS] for online publishing of electronic texts, books, newspapers and magazines [periodicals]; technical writing; rental of video programs, text programs and image programs [software]; internet host provider services, namely electronic data storage; software development, in particular in the fields of multimedia, digital and/or interactive television, pay TV and electronic books; creating [programming] of video games; providing online information about technological research via computer databases or the internet; creating programs for data processing and advisory services relating to programs for data processing, in each case including related services, namely consulting and programming of internet technology based services for data transmission, both stationary and mobile; consultancy services relating to information technology (IT), in particular with regard to the internet technology and intranet technology; creating and programming business applications [software] based on internet technology; creation and maintenance of databases in the internet, in particular for sales and ordering programs.

Intellectual property consultancy; licensing of industrial property rights; legal services; online social networking services; legal administration of licenses; personal letter writing; copyright management.