Photographic apparatus and instruments, namely photographic cameras, photographic flash units, photographic flashbulbs, photographic projectors; cinematographic apparatus and instruments, namely cinematographic and video cameras; optical apparatus and instruments, namely optical character readers (OCR), optical disc drives, optical disk readers; optical readers, optical scanners; measuring apparatus and instruments, namely thermometers, hygrometers, barometers, measuring tapes, measuring rules, measuring spoons and / or cups; apparatus for recording, transmission or reproduction of sound or images, namely sound and video recording and playback machines, sound recording and playback machines, machines for speech recording and replaying, recording and playing machines for sound and image carriers; magnetic data carriers, namely blank video tapes, CDs, DVDs, floppy disks, hard disk drives, computer tapes; magnetic data carriers, namely magnetically encoded credit cards and debit cards; recording discs, namely blank recordable optical discs; automatic vending machines; cash registers; calculating machines, namely calculators; data processing equipment, namely computers; computer hardware; computer software, namely computer screen saver software, computer search engine software, computer software for creating searchable databases of information and data, computer software for organizing and viewing digital images and photographs, computer software to enhance the audio-visual capabilities of multimedia applications, namely, for the integration of text, audio, graphics, still images and moving pictures, computer software for editing images, sound and video, computer software to enable the transmission of photographs, video recordings, sound recordings and / or images to mobile telephones, computer telephony software, computer game software, computer software for pre-recorded games; computer programmes, namely computer programs for screen savers, computer programs for search engines, computer programs for creating and editing graphics, computer programs for creating searchable databases of information and data, computer programs for organizing and viewing digital images and photographs, computer programs to enhance the audio-visual capabilities of multimedia applications, namely, for the integration of text, audio, graphics, still images and moving pictures, computer programs for editing images, sound and video, computer programs to enable the transmission of photographs, video recordings, sound recordings and / or images to mobile telephones, computer programs to enable telephony via computers, computer programs for playing electronic games; compact discs, featuring sound recordings and video recordings of sports, sporting events, sporting history, sports personalities, heroes and legends, interviews with sporting personalities, heroes and legends, lifestyle documentaries, sports related documentaries, documentaries relating to an array of sporting clubs, sports analysis, sporting history and sporting heroes; DVDs, featuring sound recordings and / or video recordings of sports, sporting events, sporting history, sports personalities, heroes and legends, interviews with sporting personalities, heroes and legends, lifestyle documentaries, sports related documentaries, documentaries relating to sporting clubs, sports analysis, sporting history and sporting heroes; videos, namely video cassettes and tapes featuring sound recordings and / or video recordings of sports, sporting events, sporting history, sports personalities, heroes and legends, interviews with sporting personalities, heroes and legends, lifestyle documentaries, sports related documentaries, documentaries relating to sporting clubs , sports analysis, sporting history and sporting heroes; audio and audio-visual recordings; computer games; screensavers; mouse mats; electrical and electronic equipment adapted for use with TV receivers, namely electronic game and / or computer game consoles; spectacles and spectacle frames; sunglasses; contact lenses; digital images featuring sports, sporting events, sports personalities, heroes and legends downloadable to a computer or a wireless device via a global communications network; electronic newsletters; electronic publications, namely downloadable electronic publications in the nature of newsletters, books and magazines, featuring sports, sporting events, sporting history, sports personalities, heroes and legends, interviews with sporting personalities, heroes and legends, lifestyle features, sports related features, features relating to sporting clubs, sports analysis, sporting history and sporting heroes. Printed matter, namely, posters and prints featuring sports, sporting events, sporting history, sports personalities, heroes and legends; printed matter, namely credit and debit cards without magnetic coding; printed matter, namely greetings card and gift cards; printed matter, namely sports trading cards and / or score cards; printed matter, namely in the field of sports; books, magazines, publications, newsletters; photographs; pictures; stationery, namely binders, birthday cards, greetings cards, gift cards, pens, pencils, crayons, writing paper, envelopes, erasers, folders, guest books, address books, invitations, labels, note pads, organizers, paper, postcards, staples, staplers, rulers, staple removers, adhesives for stationery or household purposes; paint brushes; typewriters; printed instructional and teaching material (except apparatus), in the field of sports; printers' type; printing blocks. Goods made of leather or imitations of leather, namely luggage, suitcases, holdalls for sports clothing, knapsacks, bumbags, sports bags; leather and imitation leather credit card holders, wallets, purses, document cases, leather and imitation leather business card cases, brief cases, attaché cases, school bags and satchels, back packs and beach bags, duffel bags, shoe bags for travel, gym bags; leather and imitation leather key cases, business cases, carrying cases, art and photograph portfolio cases, business bags, carrying bags; leather and imitation leather pouches; animal skins, hides; trunks and travelling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. Clothing, namely clothing for men, women and / or children, namely over-coats, coats, jackets, trousers, shorts, walking shorts, suits, shirts, t-shirts, sweat shirts, sports shirts, tracksuits, jogging pants, sweat pants, skirts, dresses, frocks, gowns, ladies blouses, camisoles, night gowns, night shirts, pyjamas, under garments, lingerie, ties, cravats, scarves, shawls, aprons, bathrobes, bathing trunks, bathing suits, gloves, hosiery, socks, jerseys, sports jerseys, jumpers, singlets, sports shorts, soccer shirts, football shirts, rugby shirts, hockey shirts, baseball shirts, basketball tops, tennis wear, boxing shorts, golf trousers, golf shirts; footwear, namely athletic footwear, beach footwear, casual footwear, children's footwear, evening shoes, exercise footwear, golf shoes, infant footwear, outdoor footwear, boots for men or women, shoes and slipper, ski boots; headgear, namely hats, caps, berets, baseball caps, golf caps, visors, headbands, hoods. Games and playthings, namely board games, card games, dice games, target games, action skill games, party games, chess, backgammon, amusement game machines, jigsaw puzzles, action figures, play figures, toy figures, model cars, toy cars, table top sports games, hand held unit for playing electronic games, amusement arcade games; gymnastic and sporting articles, namely, soccer balls, football or soccer goals, soccer goals nets, footballs, football leg pads, football body protectors, cricket balls, cricket pads, cricket stumps, rugby balls, rackets (for badminton, squash, tennis, and / or table tennis), protective covers for rackets, baseballs, baseball bats and covers therefore, baseball gloves, baseball bases, basketballs, basketball goals, basketball hoops and nets, boxing gloves, boxing bags, boxing punch bags, boxing punch balls, hockey pucks, ice and / or field hockey sticks, ice and / or field hockey pads, field hockey balls, ice hockey gloves, golf clubs, golf bags, golf balls, snooker and pool cues; decorations for Christmas trees

Advertising, namely advertising the wares and services of others, placing advertisements for others, preparing advertisements for others, advertising agency services; advertising, namely direct mail advertising, namely, selling the wares and services of others by mail or electronic mail; electronic billboard advertising, namely, advertising the messages of others; marketing, namely arranging for the distribution of the products of others, providing marketing strategies; marketing, namely database marketing services, namely, compiling customer specific databases for marketing purposes and consulting; marketing, namely designing, printing and collecting marketing information; marketing, namely, evaluating markets for existing products and services of others; marketing, namely telemarketing services for others; direct marketing, namely marketing the wares and services of others by mail or electronic mail; business management; business administration; retail sale through Internet web sites of pre-recorded videos, CDs, DVDs featuring sports and sporting heroes, photographic equipment, computers, home entertainment electronics, books, magazines and publications featuring sports and sporting heroes, luggage, holdalls for sports clothing, knapsacks, back packs, bumbags, sports bags, gym bags, duffel bags, beach bags, carrying bags, credit card holders, wallets and purses, clothing, sporting goods, toys. Insurance; financial affairs, namely financial consultation, financial management, financial planning, financial research, money lending; credit card services; monetary affairs, namely, financial exchange, foreign currency exchange, monetary exchange; real estate affairs, namely real estate services; charitable fund raising. Telecommunications, namely, local, long distance and / or multi-national transmission of voice, audio, video data, graphics, images, information by means of telephone, telegraphic, cable, wireless and satellite transmissions; telecommunications, namely electronic mail services; telecommunications, namely providing access to telecommunication networks and / or providing electronic telecommunication connections and / or providing telecommunications connections to a global computer network; telecommunications, namely transmission of sound, images, films, television programs and video; telecommunications, namely electronic transmission of sound, images, films, television programs and video via a global computer network; telecommunications, namely electronic transmission of sound, images, films, television programs and video via cellular wireless telephone networks; telecommunications, namely short messaging services (SMS), namely electronic transmission of short messages to mobile devices; telecommunications, namely multimedia messaging services (MMS), namely electronic transmission of picture and video messages to mobile devices; broadcasting, namely, radio, television, cable television broadcasting, satellite television broadcasting, broadcasting programs via a global computer network; video broadcasting; radio, television and video broadcasting services to mobile telephones; broadcasting (podcasting); broadcasting services of and provision of telecommunication access to audio content, films, television programs and / or video content provided via a video-on-demand service; broadcasting services of and provision of telecommunication access to audio content, films, television programs and / or video content provided via a video-on-demand service via the Internet; broadcasting services of and provision of telecommunication access to audio content, films, television programs and / or video content provided via a video-on-demand service via wireless communications; data broadcasting; electronic mail services; text messaging services; providing access to databases; providing access to the Internet; Internet portal services; electronic transmission of sound recordings or sports related images, via a global computer network or by cellular wireless telephone networks; electronic transmission of data and/or information, namely films, videos, television and radio programmes, via a global computer network or by cellular wireless telephone networks; electronic transmission of sports data and sports information via a global computer network or by cellular wireless telephone networks; providing access to chatrooms and message boards; picture messaging services (PMS); delivery of sports information via WAP (Wireless Application Protocol; delivery of sports information via text messaging, voice messaging or via e-mail. Transport, namely transport by cars, buses, trucks, rail, boat or air of passengers, luggage and wares; packaging of merchandise; warehouse storage services; travel arrangement; travel agency services. Education, namely, education courses in the fields of sports and sports science; education, namely, instructional programs in the fields of sports and sports science; education namely, providing motivational and educational speakers; providing of training services in the field of sports; providing of training, namely operation of sports camps; entertainment, in the nature of soccer, cricket, rugby, football, baseball, basketball and hockey games and tournaments, boxing contests, wrestling contests, motor-racing events, motorcycle racing events, cycling events, golf tournaments, tennis competitions, track and field competitions, athletics competitions, swimming competitions, sailing and yacht races, boat racing, ski tournaments, gymnastics events, snooker and pool tournaments; entertainment, namely, providing motivational and educational speakers; entertainment, namely, personal appearances by a sports celebrity or sporting heroes; entertainment, namely live, televised and movie appearances by sports personalities, heroes and legends; entertainment, namely, organising events for sports fans to personally meet sporting personalities, heroes and legends; entertainment, namely, providing an on-line computer game; entertainment, namely, providing a radio and / or television program in the field of sports via a global computer network or accessed via a mobile telephone or any other mobile communications device; entertainment, namely radio and television programs or videos featuring performances by sporting personalities, heroes and legends; entertainment, namely a continuing sports show broadcast over television, satellite, wireless, radio, audio, and video media; radio, television, website, video and podcast entertainment production; entertainment, namely, providing a web site featuring sports, sporting events, sporting history, sports personalities, heroes and legends, videos featuring sports, sporting events, sporting history, sports personalities, heroes and legends, related film clips, audio and video clips, photographs, images and other multimedia materials; entertainment, namely providing a website featuring, photographic, audio, video and prose presentations featuring sports, sporting events, sporting history, sports personalities, heroes and legends; entertainment, namely, providing information in the field of sports, and commentary and articles about sports, all on-line via a global computer network or accessed via a mobile telephone or any other mobile communications device; entertainment in the nature of fantasy sports leagues; online entertainment, namely provision of online computer games and quizzes; online entertainment, namely provision of online lotteries; online entertainment, namely online blogs featuring sports, sporting events, sporting personalities, heroes and legends; online entertainment, namely, conducting on-line exhibitions, displays and interactive exhibits for an array of sporting events, sports and athletic competitions and awards programmes; interactive online entertainment, namely providing interactive websites featuring sports, sporting events, sporting personalities, heroes and legends; sporting activities, namely organizing soccer, cricket, rugby, football, baseball, basketball and hockey games and tournaments, boxing contests, wrestling contests, motor-racing events, motorcycle racing events, cycling events, golf tournaments, tennis competitions, track and field competitions, athletics competitions, swimming competitions, sailing and yacht races, boat racing, ski tournaments, gymnastics events, snooker and pool tournaments; sporting activities, namely providing various facilities for an array of sporting events, sports and athletic competitions and awards programmes; organizing entertainment and social events, namely organising events for sports fans to personally meet sporting personalities, heroes and legends and to facilitate the meeting of like-minded sports fans; organising sporting events; organising cultural events, namely organising exhibitions of sports memorabilia and images of sporting events and heroes, and sports photography; organising online quiz competitions; publishing of books, magazines and other printed matter; electronic publishing; production of film, video, television, radio programmes, visual recordings and/or sound recordings; provision of recording studios for film, video, television, radio programmes; gaming services, namely online gambling; provision of casino facilities including on-line casinos; graphic design services; design and development of computer hardware and software; legal services; installation, maintenance and repair of computer software; computer consultancy services; design, drawing and commissioned writing for the compilation of web sites; creating, maintaining and hosting the web sites of others; compilation, creation and maintenance of a register of domain names; leasing of access time to a computer database. Services for providing food and drink, namely cafes, cafeteria, self-service restaurants, snack bars; temporary accommodation; provision and booking of holiday accommodation; hotels, bars and restaurants; catering services