Downloadable software, namely, a mobile software application for providing access to an electronic exchange platform that will provide information on products and services for purchase and sale from the food and food services industry, farming and farmers markets, hospitality industry, restaurant industry and the wine and beverage industry; downloadable software, namely, a mobile software application for providing access to an electronic exchange platform that will enable users to post information on products and services for purchase and sale from the food and food services industry, farming and farmers markets, hospitality industry, restaurant industry and the wine and beverage industry; downloadable software, namely, a mobile software application for providing access to an electronic exchange platform that will enable users to transact products and services from the food and food services industry, farming and farmers markets, hospitality industry, restaurant industry and the wine and beverage industry; downloadable software, namely, a mobile software application for providing access to an electronic exchange platform that will enable users to create and manage an account for the purpose of transacting products and services from the food and food services industry, farming and farmers markets, hospitality industry, restaurant industry and the wine and beverage industry; downloadable software, namely, a mobile software application for providing access to an electronic exchange platform that will enable users to manage payments and receipts for the purpose of transacting products and services from the food and food services industry, farming and farmers markets, hospitality industry, restaurant industry and the wine and beverage industry; downloadable software, namely, a mobile software application for providing access to an electronic exchange platform that will enable users to manage deliveries of products and services from the food and food services industry, farming and farmers markets, hospitality industry, restaurant industry and the wine and beverage industry; downloadable software, namely, a mobile software application for providing access to an electronic exchange platform that will provide advertising of a general nature and access to articles, videos, and blogs regarding environmental sustainability, promotional reward opportunities and community activities relevant to the food and food services industry, farming and farmers markets, hospitality industry, restaurant industry and the wine and beverage industry;

(A) Operation of an electronic payment system that will record, track, verify and complete the payments made for goods and services on the exchange platform, and will keep track of points for an incentive rewards program; (B) advertising and promotion of goods and services of others by means of an incentive rewards program; organization, operation and supervision of sales and promotional incentive schemes; promoting the sale of goods and services of others by awarding purchase points for credit card use; promoting the sale of goods and services of others by awarding purchase points for debit card use; credit card reward program services; debit card reward program services; promoting the sale of goods and services of others by awarding purchase points for purchases, and the redemption of reward points for goods and services; Association with advertising and promotion of goods and services of the food and food services industry, farming and farmers markets, hospitality industry, restaurant industry and the wine and beverage industry by means of an electronic exchange platform; association with advertising and promotion of goods and services of others by means of an electronic exchange platform; organization and operation of an electronic exchange platform; provision and development of motivational programs for others, namely employee, business to business and consumer or community programs in which products and services from food and food services industry, farming and farmers markets, hospitality industry, restaurant industry and the wine and beverage industry are offered for transaction on an electronic exchange platform; providing merchandising programs for others, namely assisting in the preparation of promotion sales programs involving products and services from food and food services industry, farming and farmers markets, hospitality industry, restaurant industry and the wine and beverage industry; data-driven business management involving the collection and dissemination of data pertaining to the operation of an electronic exchange platform involving products and services from food and food services industry, farming and farmers markets, hospitality industry, restaurant industry and the wine and beverage industry; customer relationship management; (C) Computer software platforms that enable the operation of an electronic exchange platform that will provide information on products and services for purchase and sale from the food and food services industry, farming and farmers markets, hospitality industry, restaurant industry and the wine and beverage industry; computer software platforms that enable the operation of an electronic exchange platform that will enable users to post information on products and services for purchase and sale from the food and food services industry, farming and farmers markets, hospitality industry, restaurant industry and the wine and beverage industry; computer software platforms that enable the operation of an electronic exchange platform that will enable users to transact products and services from the food and food services industry, farming and farmers markets, hospitality industry, restaurant industry and the wine and beverage industry; computer software platforms that enable the operation of an electronic exchange platform that will enable users to create and manage an account for the purpose of transacting products and services from the food and food services industry, farming and farmers markets, hospitality industry, restaurant industry and the wine and beverage industry; computer software platforms that enable the operation of an electronic exchange platform that will enable users to manage payments and receipts for the purpose of transacting products and services from the food and food services industry, farming and farmers markets, hospitality industry, restaurant industry and the wine and beverage industry; computer software platforms that enable the operation of an electronic exchange platform that will enable users to manage deliveries of products and services from the food and food services industry, farming and farmers markets, hospitality industry, restaurant industry and the wine and beverage industry; computer software platforms that enable the operation of an electronic exchange platform that will provide advertising of a general nature and access to articles, videos, and blogs regarding environmental sustainability, promotional reward opportunities, community activities relevant to the food and food services industry, farming and farmers markets, hospitality industry, restaurant industry and the wine and beverage industry; providing via the internet, by means of a downloadable mobile application and its complimentary web site information on products and services for purchase and sale from the food and food services industry, farming and farmers markets, hospitality industry, restaurant industry and the wine and beverage industry; providing via the internet, by means of a downloadable mobile application and its complimentary web site the ability for users to post information products and services for purchase and sale from the on food and food services industry, farming and farmers markets, hospitality industry, restaurant industry and the wine and beverage industry; providing via the internet, by means of a downloadable mobile application and its complimentary web site the ability for users to transact products and services from the food and food services industry, farming and farmers markets, hospitality industry, restaurant industry and the wine and beverage industry; providing via the internet, by means of a downloadable mobile application and its complimentary web site the ability for users to create and manage an account for the purpose of transacting products and services from the food and food services industry, farming and farmers markets, hospitality industry, restaurant industry and the wine and beverage industry; providing via the internet, by means of a downloadable mobile application and its complimentary web site the ability for users to manage payments and receipts for the purpose of transacting products and services from the food and food services industry, farming and farmers markets, hospitality industry, restaurant industry and the wine and beverage industry; providing via the internet, by means of a downloadable mobile application and its complimentary web site the ability for users to manage deliveries of products and services from the food and food services industry, farming and farmers markets, hospitality industry, restaurant industry and the wine and beverage industry; providing via the internet, by means of a downloadable mobile application and its complimentary web site the ability for users to provide advertising of a general nature and access to articles, videos, and blogs regarding environmental sustainability, promotional reward opportunities, community activities relevant to the food and food services industry, farming and farmers markets, hospitality industry, restaurant industry and the wine and beverage industry; database management services, namely provision of tracking of the posting of information regarding products and services from the food and food services industry, farming and farmers markets, hospitality industry, restaurant industry and the wine and beverage industry;database management services, namely provision of tracking of the transaction of products and services from the food and food services industry, farming and farmers markets, hospitality industry, restaurant industry and the wine and beverage industry;