Software as a service (SAAS), platform as a service (PAAS), cloud computing, and providing online non-downloadable software for marketing, customer relationship management, customized purchasing experiences, retailing, booking, offer generation, offer management, order management, order fulfilment, revenue management, invoicing, accounting, customer profile management, personalized recommendations, customer communication, data and database management, payment management, and payment processing in the travel, tourism, and hospitality industries; software as a service (SAAS), platform as a service (PAAS), cloud computing, and providing online non-downloadable software for managing, analyzing, and tracking reservations, bookings, ticketing, customer preferences, and customer profile data in the travel, tourism, and hospitality industries; software as a service (SAAS), platform as a service (PAAS), cloud computing, and providing online non-downloadable software for customer personalization, offer and order management, and campaign management in the travel, transportation, and hospitality industries; software as a service (SAAS), platform as a service (PAAS), cloud computing, and providing online non-downloadable software for use as an e-commerce platform and digital commerce platform to perform electronic business transactions in the travel, tourism, and hospitality industries; software as a service (SAAS), platform as a service (PAAS), cloud computing, and providing online non-downloadable software for reservation booking, management, tracking, and optimization; software as a service (SAAS), platform as a service (PAAS), cloud computing, and providing online non-downloadable software for planning, arrangement, scheduling, booking, itinerary management, experience optimization, and expense management in the travel, tourism, and hospitality industries; software as a service (SAAS), platform as a service (PAAS), cloud computing, and providing online non-downloadable software using artificial intelligence for machine learning, data mining, data analysis, business intelligence analytics, recommendations, and predictive analytics in the travel, tourism, and hospitality industries; software as a service (SAAS), platform as a service (PAAS), cloud computing, and providing online non-downloadable software for the collection, management, tracking, analysis, visualization and reporting of user identities, user interactions, user behavior, business process performance, journey management, and asset distribution; software as a service (SAAS), platform as a service (PAAS), cloud computing, and providing online non-downloadable software using artificial intelligence for personalized recommendations, retailing, reservation booking and management, offer management, order management, and customer support in the travel, tourism, and hospitality industries; software as a service (SAAS), platform as a service (PAAS), cloud computing, and providing online non-downloadable software for customer relationship management and call center management; software as a service (SAAS), platform as a service (PAAS), cloud computing, and providing online non-downloadable software for travel departure boarding services, passenger processing, travel data tracking and reporting, travel ticketing, travel check-in, and travel optimization; software as a service (SAAS), platform as a service (PAAS), cloud computing, and providing online non-downloadable software for retailing, distribution, and fulfillment of ancillary travel and hospitality offerings, including pre-flight, in-flight, post-flight offerings, seat and room selection, upgrade management, leisure activities, and accommodations; software as a service (SAAS), platform as a service (PAAS), cloud computing, and providing online non-downloadable software for airline management, airline operations, and flight booking, flight planning, flight scheduling, flight preparation, flight monitoring, flight analysis, flight management, customer service, passenger care, travel services offer creation, creating ticketing upgrade offers and management, passenger tracking, scheduling meal provisions, baggage management, baggage tracking, cargo management and cargo tracking; software as a service (SAAS), platform as a service (PAAS), cloud computing, and providing online non-downloadable software for cost calculation, cost comparison, cost tracking, cost analysis, cost optimization, pricing, price comparison, inventory tracking, offer management, and order management in the travel, transportation, and hospitality industries; software as a service (SAAS), platform as a service (PAAS), cloud computing, and providing online non-downloadable software for receiving, accepting, processing, tracking, managing, auditing, and reporting financial transactions and electronic payments; software as a service (SAAS), platform as a service (PAAS), cloud computing, and providing online non-downloadable software for sending and receiving messages in the travel, transportation, hospitality, marketing, and retailing industries; software as a service (SAAS), platform as a service (PAAS), cloud computing, and providing online non-downloadable software for the collection and analysis of quality metric data and key performance indicators for use in the travel, transportation, hospitality, marketing, and retailing industries; software as a service (SAAS), platform as a service (PAAS), cloud computing, and providing online non-downloadable software for airline management, airplane and airline operations, load management, flight booking, flight planning, flight scheduling, flight preparation, flight analysis, flight management, baggage recovery, passenger care, offer creation, upgrade offer and management, passenger tracking, meal provision, baggage management, and baggage tracking; software as a service (SAAS), platform as a service (PAAS), cloud computing, and providing online non-downloadable software for passenger management, planning, scheduling, tracking, monitoring, and optimization; software as a service (SAAS), platform as a service (PAAS), cloud computing, and providing online non-downloadable software for collecting, managing, organizing, storing, analyzing, reporting, providing, and displaying data, information, and updates in the travel, transportation, and hospitality industries; software as a service (SAAS), platform as a service (PAAS), cloud computing, and providing online non-downloadable software for database creation and database management, data warehouse operation and automation, data center operation and automation, application and database integration, data transmission, storage, processing and reproduction, and for accessing, querying and analyzing information stored in databases and data warehouses; software as a service (SAAS), platform as a service (PAAS), cloud computing, and providing online non-downloadable software that enables users to access, track, manage, search, monitor, and generate information and reports regarding business information, services provided to or available for passengers, e-commerce, pricing, inventory management, cost management, revenue-management, aircraft location and schedules, operations management and airport management; software as a service (SAAS), platform as a service (PAAS), cloud computing, and providing online non-downloadable software featuring machine learning, omnichannel routing, and artificial intelligence for customer acquisition, customer support, experience management, customer experience optimization, employee management, and employee performance optimization; software as a service (SAAS), platform as a service (PAAS), cloud computing, and providing online non-downloadable predictive analytics software for creating marketing strategies; software as a service (SAAS), platform as a service (PAAS), cloud computing, and providing online non-downloadable software for managing, storing, analyzing, securing, testing, and authenticating data, business data, customer data, data analytics, databases, customer interactions and information, and notifications; software as a service (SAAS), platform as a service (PAAS), cloud computing, and providing online non-downloadable software for marketing automation, sales automation, sales performance management, customer service and support, managing online content, predictive analytics, big data and business data analysis and visualization, machine learning, artificial intelligence, mining the most relevant information from disparate data sources, providing automated solutions to enable organizations to integrate disparate data and translate and structure that data into actionable insights, creating searchable databases of information and data, security and authentication, data storage, collaboration, and e-commerce; software as a service (SAAS), platform as a service (PAAS), cloud computing, and providing online non-downloadable software for storing, managing, tracking, analyzing, and reporting data in the fields of marketing automation, lead generation, e-mail targeting, sales pipeline acceleration, marketing return on investment (ROI) calculation, marketing, promotion, sales, customer information, customer relationship management, sales support, employee efficiency, cloud computing, data management, data analytics, and business intelligence analytics; software as a service (SAAS), platform as a service (PAAS), cloud computing, and providing online non-downloadable software for integrated data collection, database management, data warehousing, data collection, data evaluation, and for integration of computer systems, applications, data and databases; software as a service (SAAS), platform as a service (PAAS), cloud computing, and providing online non-downloadable software for managing and creating graphical user interfaces in the travel, transportation, hospitality, marketing, and retailing industries; software as a service (SAAS), platform as a service (PAAS), cloud computing, and providing online non-downloadable software for content management; design, development and implementation of software used in the travel, transportation, hospitality, retailing, and marketing industries; development, updating and maintenance of software and database systems; data automation and collection service using software to evaluate, analyze and collect data; providing online, non-downloadable software and software applications for use in artificial intelligence for machine learning, including for process modeling and testing; design, development and implementation of software and software applications using artificial intelligence for machine learning, including for process modeling and testing; software consultancy and development; updating and maintenance of software; information technology consulting services; design, development, testing, installation, maintenance, updating, hosting and customization of databases for third parties in the fields of online personalization, retail, marketing, business, travel, transportation, and hospitality (term considered too vague by the International Bureau pursuant to Rule 13(2)(b) of the Regulations); developing software for providing configurable and customizable technology for use in the fields of online personalization, retail, marketing, business, travel, transportation, and hospitality.