Reward and incentive programs, namely, incentive and recognition programs for employees, non-employee retailers, and employees of non-employee retailers consisting of job training; courses; seminars; and video presentations; and incentive awards.

Promotional items, namely, items provided to consumers and the public to promote the reputation of the applicant and its food products, namely, hats, shirts, buttons, stickers, bicycle accessories, watches, clocks, sweatshirts, sweat pants, pants, socks, jackets, golf balls, sport bags, tote bags, back packs.

Promotional services with respect to the food products of the applicant, namely, the organization, sponsorship, conduct and/or provision of incentives, rewards, and other tangible benefits to consumers and the public, including those in the form of: face painting services; the provision of entertainment and education in the form of appearances by suited characters; the provision of play and sports areas, equipment and instruction; the dissemination of information concerning nutrition; the organization and conduct of a children's club; the organization and conduct of sports clinics; the dissemination of a sports newsletter and publications containing sporting tips; the organization and conduct of sports camps; the provision of benefits, rewards, prizes, and incentives in the form of: hats, t-shirts, sweatshirts, sweat pants, pants, socks, jackets, buttons, badges, balloons, stickers, bicycle accessories, watches, clocks, sports equipment, golf balls, hockey sticks, hockey pucks, basketballs, sport bags, tote bags, back packs, pre-recorded videos, pre-recorded compact discs, books, restaurant and party services, certificates recognizing individual and/or group sporting achievements and contributions, attendance at sports clinics and camps for one or more persons, discount coupons applicable on the purchase of food products and/or restaurant services and/or sporting equipment.

Promotional items, namely, items provided to consumers and the public to promote the reputation of the applicant and its food products, namely, hats, shirts, buttons, stickers, bicycle accessories, watches, clocks, sweatshirts, sweat pants, pants, socks, jackets, golf balls, sport bags, tote bags, back packs.

Promotional services with respect to the food products of the applicant, namely, the organization, sponsorship, conduct and/or provision of incentives, rewards, and other tangible benefits to consumers and the public, including those in the form of: face painting services; the provision of entertainment and education in the form of appearances by suited characters; the provision of play and sports areas, equipment and instruction; the dissemination of information concerning nutrition; the organization and conduct of a children's club; the organization and conduct of sports clinics; the dissemination of a sports newsletter and publications containing sporting tips; the organization and conduct of sports camps; the provision of benefits, rewards, prizes, and incentives in the form of: hats, t-shirts, sweatshirts, sweat pants, pants, socks, jackets, buttons, badges, balloons, stickers, bicycle accessories, watches, clocks, sports equipment, golf balls, hockey sticks, hockey pucks, basketballs, sport bags, tote bags, back packs, pre-recorded videos, pre-recorded compact discs, books, restaurant and party services, certificates recognizing individual and/or group sporting achievements and contributions, attendance at sports clinics and camps for one or more persons, discount coupons applicable on the purchase of food products and/or restaurant services and/or sporting equipment.

Ready-to-eat cereal and cereal-based snack foods; promotional items, namely, items provided to consumers and the public to promote the reputation of the applicant and its food products, namely, agenda/activity planners, sports cards for collecting and trading, stopwatches, and sports bags, tote bags and back packs.

Promotional services with respect to the food products of the applicant, namely, the organization, sponsorship, conduct and/or provision of incentives, rewards, and other tangible benefits to consumers and the public, including those in the form of: agenda/activity planners, sports cards for collecting and trading, stopwatches, sports bags, tote bags and back packs, and food samples.

Ready-to-eat cereal and cereal-based snack foods; promotional items, namely, items provided to consumers and the public to promote the reputation of the applicant and its food products, namely, agenda/activity planners, sports cards for collecting and trading, stopwatches, and sports bags, tote bags and back packs.

Promotional services with respect to the food products of the applicant, namely, the organization, sponsorship, conduct and/or provision of incentives, rewards, and other tangible benefits to consumers and the public, including those in the form of: agenda/activity planners, sports cards for collecting and trading, stopwatches, sports bags, tote bags, back packs, and food samples.

Ready-to-eat cereal and cereal-based snack foods; promotional items, namely, items provided to consumers and the public to promote the reputation of the applicant and its food products, namely, agenda/activity planners, sports cards for collecting and trading, stopwatches, and sports bags, tote bags and back packs.

Promotional services with respect to the food products of the applicant, namely, the organization, sponsorship, conduct and/or provision of incentives, rewards, and other tangible benefits to consumers and the public, including those in the form of: agenda/activity planners, sports cards for collecting and trading, stopwatches, sports bags, tote bags and back packs, and food samples.

Breakfast cereal, cereal based snack food and promotional items namely items provided to consumers and the public to promote the reputation of the applicant and its food products, namely, hats, shirts, buttons, stickers, bicycle accessories, watches, sweatshirts, sweat pants, sport bags and tote bags.

Promotional services with respect to the food products of the applicant, namely, the organization, sponsorship, conduct and/or provision of incentives, rewards, and other tangible benefits to consumers and the public, including those in the form of: face painting services; the provision of entertainment and education in the form of appearances by suited characters; the provision of play and sports areas, equipment and instruction; the dissemination of information concerning nutrition; the organization and conduct of a children's club; the organization and conduct of sports clinics; the dissemination of a sports newsletter; The dissemination of a sports newsletter and publications containing sporting tips; the provision of benefits, rewards, prizes, and incentives in the form of: hats, t-shirts, sweatshirts, sweat pants, buttons, badges, stickers, bicycle accessories, sports equipment, hockey sticks, hockey pucks, basketballs, sport bags, tote bags, pre-recorded videos, pre-recorded compact discs, books, restaurant and party services, certificates recognizing individual and/or group sporting achievements and contributions, attendance at sports clinics and camps for one or more persons, discount coupons applicable on the purchase of food products and/or restaurant services and/or sporting equipment.