Entertainment and educational software, namely, multimedia interactive computer game software recorded on CD-ROMs, DVDs, HD DVDs, Blu-Ray DVDs and downloadable gaming files featuring entertainment and/or education in the fields of sports; magnetically-encoded debit cards for use in public telephones; blank CD-ROMs and DVDs for music, sound and video recording; downloadable music and video files; computer mouses and mouse pads; carrying cases and protective covers for pagers, phones, PDAs (Personal Digital Assistants), tablet computers and MP3 players; cellular phone accessory charms; mobile phone application that enables users to track purchases and redemptions in connection with a loyalty program; mobile phone application for use in gamification; mobile phone application for electronic tickets sales; e-commerce mobile phone application to allow users to perform electronic business transactions via a global computer network; mobile phone application allowing communications between users, namely e-mail communications, SMS communications and social media communications in the field of entertainment and sports; Blank USB flash drives; video, computer and electronic games; Pre-recorded video tapes, audio tapes, DVDs and CD-ROMs relating to the game of hockey; pre-recorded DVDs and CD-ROMs containing game software relating to the game of hockey; USB keys; Clothing , wearing apparel and accessories for men, women and children, namely, boxer shorts, shorts, cloth bibs, dresses, ear muffs, footwear, namely shoes, boots, sandals and slippers, gloves, hosiery, jerseys, mittens, scarves, shirts, polo shirts, sweaters, sweatpants, warm-up suits, jackets, sweatshirts, t-shirts, vests, sport jackets, coats, raincoats, parkas, windbreakers, socks, gloves; cardigans, tank tops, halter tops, camisoles; ladies' and men's lingerie; ladies' and men's underwear namely, briefs, boxer shorts, boy shorts, thongs, g-strings, bras, teddies, merry widows, body stockings, corsets, slips, garter belts, sarongs; sleepwear, namely, bathrobes, night shirts, pajamas, sleeping gowns; skirts, blouses, rompers, swimwear; rainwear, namely, raincoats, rain bonnets, rain boots, and rain capes; ties, ascots, belts; socks, tights and stockings; headgear, namely, hats, caps and beanies; aprons; sun visors, baseball caps, toques, tuques, wristbands; sports helmets, face masks, bandannas, headbands; Jewelry; fine and costume jewelry, namely, pins and ornamental pins and buttons, brooches, earrings, bracelets, necklaces, rings, pendants, charms, tie clips; clocks and watches; Household and novelty items, namely, mugs, drinking cups, drinking glasses, beverage ware, decorative and commemorative plates and bowls, ornaments, figurines and sculptures of glass, ceramic, china, crystal, earthenware, terra cotta, porcelain; dream catchers; vases; bottle stoppers; suspended decorations, namely, Christmas ornaments, pennants, signs and hanging mobiles; decorative glass bottles sold empty; theatrical masks for decorative purposes; dishware; thermal insulated containers for food and beverages; salt and pepper shakers; cork coasters; metal beverage containers; pennants, towels, blankets, disposable lighters, garbage cans; bedding; Car and motorcycle accessories, namely car window flags, bumper stickers, license plates, license plates frames, padding for infant car seats, car floor mats, key chains, fuzzy dices for car mirrors and air fresheners; plastic license plates; Post cards, posters; photos; signs; action figures, bobble-head dolls, stuffed animals, stuffed figurines and animals; Sport equipment, namely, field hockey balls, field hockey goalie pads, field hockey sticks, fobs, footballs, golf bags, golf bag covers, head covers for golf clubs, golf bag tags, golf balls, grip tapes for baseball bats, grip tapes for golf clubs, grip tapes for rackets, hockey gloves, hockey pucks, hockey sticks, hockey helmets and masks, goalie masks, miniature hockey helmets and masks, hockey goalie pads, hockey goalie blocking and catching gloves, ice hockey skates, in-line skates, ice skate blade covers, ice skate blade guards, baseball batting helmets, miniature baseball batting helmets, catchers' helmets; kite string, kites; playing cards; sports trading cards; skateboards; toy mobiles; toy vehicles, namely, cars, trucks, tow trucks, wagons; toy model hobby and craft kits; trading cards; Eyeglasses and eyeglasses cases; sunglasses and sunglasses cases; Decorative magnets; flags; Paper goods, namely, magazines, brochures, booklets, souvenir programs, books and commemorative books regarding entertainment and sports; posters, lithographs, calendars, diaries, memo pads, decalcomanias, decorative tattoos, paper flags, bond paper; banners and pennants, colouring books, painting and colouring sets for children, comic books, scrap books, address books, bookmarks, letter openers, photo albums, appointment books, loose-leafs binders, decals; bumper stickers; gift wrapping paper; paper and plastic bags for shopping, for packaging; commemorative stamp sheets; General purpose bags, plastic reusable tote bags, plastic reusable gift bags, fabric gift bags; Stationery, namely, writing paper and envelopes, marker pen, glue, mouse pad, wrapping paper, adhesive tape and stickers; framed pictures; pens, pencils, desk sets, desk pads; pen and pencil sets; erasers; not-magnetically-encoded debit cards for use in public telephones; printed publications related to music; book ends; pencil cases; paperweights; greeting cards, post cards, note cards; pictures; agendas; note books, note pads; sticker books; folders, file folders, paper folders; paintings; paper coasters and paper place mats; Bags and cases, namely, tote bags, sports bags, travel bags, luggage, suitcases, garment bags for travel, trunks, attaché cases, clutch bags, hand bags, shopping bags, messenger bags, wallets, purses, knapsacks, back packs, fanny packs, gym bags, key cases, coin purses, combination wallets for carrying keys and coins, ID holders, cosmetic bags sold empty; umbrellas; decorative leather ornaments; Key chains and key rings; Picture frames; ornaments, figurines and sculptures; Games, toys and playthings, namely, juggling balls, skipping ropes, jigsaw puzzles, 3-D puzzles, puzzle viewers for 3-D plastic transparencies (toy film view-masters), playing cards, spin toys, toy mobiles, return tops, dolls and accessories therefor, mechanical action toys, soap bubbles, kites, sports balls, playground balls and rubber action bouncing balls, jigsaw and manipulative puzzles, board games, hockey sticks, miniature hockey sticks; sticker packs, sticker albums, trading cards and trading card albums; toy hockey games, video game cartridges, bowling balls, bowling ball covers.

Promoting the sale of wares and services through a consumer loyalty program

Electronic loyalty program, namely, a program whereby frequent shoppers are awarded points based upon the value of purchases made at participating retail outlets, which points are then redeemable for goods and services

Retail store services, namely the sale of men's, women's and children's clothing.

Soaps, hair shampoos, hair conditioners, hair sprays, bath oils, body oils, body gels, skin creams, skin lotions, skin balms, bath cubes, bath gels, bubble bath, body powders, face powders, facial creams, beauty masks, personal deodorants, anti-perspirants, hair removal lotions, hair removal creams, shaving lathers, shaving creams, shaving gels, colognes, eau de toilette, perfumes, after-shaving lotions, hair brushes, hair combs, scissors, hand mirrors, razors, shaving blades, air fresheners, facial cleansing pads, cotton balls, cotton swabs, facial tissues, nail polish, nail strengtheners, nail polish removers, nail files, nail clippers, tweezers, dental floss, mouthwash, eye shadow, eye liners, lip liners, liquid make-up, mascara, blush, skin cleansing lotions, skin cleansing creams, skin cleansing oils, skin moisturizing creams, face moisturizing creams, skin anti-wrinkle formulae, skin texturizers, skin firming lotions, facial foundation lotions, skin blemish concealer lotions; skin blemish cover sticks, skin blemish cover creams, skin blemish cover pencils, depilatories, exfoliating creams, exfoliating lotions, exfoliating oils, facial masques, skin lighteners, skin toners, lip gloss, lipstick and powder compacts.