I've been using the above phrase in my keynote speech and associated marketing materials since at least the beginning of 2005.

Disposable paper articles, namely filters made of paper for coffee makers; water filters of paper; bags and articles for packaging, wrapping and storage of paper, cardboard or plastics; writing instruments; advertising boards made of paper, cardboard and paperboard; flags and pennants of paper.

Point-of-purchase displays [furniture], display stands, and signboards of wood or plastics; advertising display boards; advertising balloons.

Glass decanters; drinking glasses; cups; mugs; cookware; tableware and containers, namely, drinking cups, drinking glasses, drinking bottles for sports, jugs, insulated containers for beverages; household apparatus for the production of water and beverages in the nature of soda siphon or siphon bottles for carbonated water; jugs and pitchers (not made of precious metals); kettles, non-electric; household or kitchen vessels, namely water storage vessels, also with replacement water filter cartridges.

Bunting of textile or plastic; flags and pennants, not of paper; towels of textile.

Headgear, in particular baseball caps, peaked caps, ski caps, sports caps and thermal headgear; clothing, in particular t-shirts, clothing for athletes, leisurewear, neckwear, hoodies, trousers, jackets, jogging suits, polo shirts, socks, sportswear, jersey clothing, footwear, in particular sports footwear; hijabs; head scarves; sweatbands; gloves [clothing].

Sporting articles and equipment, namely, balls for sports, nets for sports, shuttlecocks, sleds, snow skis, swim vests; shaped covers for sporting articles, namely, shaped covers for skis, shaped covers for golf clubs, shaped covers for golf bags, shaped covers for badminton rackets; bags specially adapted for sports equipment; scale model vehicles; scale model aeroplanes; model railways; inflatable thin rubber toys; balls for games; cases for play accessories and toys.

Merchandising, namely, business merchandising display services; advertising on the internet for others, in particular for athletes; advertising services to create brand identity for others, in particular for athletes; digital business marketing consulting services; organizing and conducting trade shows and exhibitions for commercial purposes in the field of water treatment, filtration, and purification technologies; advertising the goods and services of others via the internet; retail and wholesale services in connection with illuminated signs, electric signs digital signage, illuminated advertisements, advertising display boards, luminous, luminous beacons, safety caps, helmets for use in sports, thermal suits for protection against accident or injury; retail and wholesale store services in connection with installations and apparatus for household use and commercial use, namely, water filtration units, water purification units, water softening units, all for the treatment, clarification and purification of water, in particular drinking water, water filtration bottles sold empty, cartouches for water filtration jugs, water filtering apparatus for domestic and industrial use, water filtering units for domestic use; retail and wholesale services in connection with disposable paper articles, namely filter materials made of paper, water filters of paper, bags and articles for packaging, wrapping and storage of paper, cardboard or plastics, writing instruments, office machines, advertising boards made of paper, cardboard and paperboard, flags and pennants of paper, advertising balloons; retail and wholesale store services in connection with glass decanters, glasses [drinking vessels], cups, mugs, tableware, cookware, non-electric small household and kitchen apparatus for water treatment, in particular for filtering water, containers and apparatus for household and commercial use, namely, drinking cups, drinking glasses, drinking bottles for sports, insulated containers for beverages, filters for drinking water, all for the treatment, clarification and purification of water, in particular drinking water, jugs and pitchers (not made of precious metals), kettles, non-electric, household or kitchen vessels, namely water storage vessels, also with replacement water filter cartridges; retail and wholesale services in connection with bunting of textile or plastic, flags and pennants, not of paper, towels of textile; retail and wholesale services in connection with headgear, in particular baseball caps, peaked caps, ski caps, sports caps and thermal headgear, clothing, in particular t-shirts, clothing for athletes, leisurewear, neckwear, hoodies, trousers, jackets, jogging suits, polo shirts, socks, sportswear, jersey clothing, footwear, in particular sports footwear, hijabs, head scarves, sweatbands, gloves [clothing]; retail and wholesale services in connection with sporting articles and equipment, covers (shaped -) for sporting articles, bags specially adapted for sports equipment, scale model vehicles, scale model aeroplanes, model railways, inflatable thin rubber toys, balls for games, cases for play accessories and toys.

Charitable fundraising and financial sponsorship of sporting events, cultural events; organization of collections in the nature of charitable fundraising for sporting events, cultural events; financial sponsorship and patronage of sporting events and cultural events; arranging charitable collections for others; arranging of financing for humanitarian projects; investment of funds for charitable purposes; eleemosynary services in the field of monetary donations; arranging charitable fundraising by means of entertainment events; funds management services for overseas aid projects.

Installation, assembly, servicing, maintenance and repair of apparatus and installations for household and commercial use, namely, water filtration units, water purification units, water softening units, all for the processing, treatment and purification of water, in particular drinking water.

Industrial analysis and research services, namely, engineering analysis and industrial research in the field of water treatment equipment; project development, technical planning, construction drafting and engineering services in the field of processing, treating and purifying water, in particular drinking water and waste water; scientific and technological research in the field of water treatment, filtration, and purification technologies and design related thereto; technological and scientific research in the field of water treatment, filtration, and purification technologies

Smoothies and fresh-press juices; bottled drinks, namely kombucha, coconut water, fruit juice and water.

Restaurant and catering services; Organic, vegan and vegetarian food restaurants.

Restaurant services

Advisory services for business organization and management, office functions and commercial administration in relation to waste and recycling plants, all the aforesaid services for processing organic waste.

Installation, assembly and maintenance services of waste treatment plants and recycling thereof; provision of information regarding repair or maintenance of waste crushing machines and apparatus, all the aforesaid services for processing organic waste.

Collection of domestic and industrial waste, transport of waste, storage of waste, transport of sanitary waste and special waste, collection of commercial waste, waste disposal [transport], waste disposal [transport], collection of domestic and industrial waste containers, waste storage services, transfer and transport of waste, all the aforesaid services for processing organic waste.

Treatment of organic waste, destruction of waste, incineration of waste, recycling of waste, treatment of chemical waste, hazardous waste management, recycling and treatment of organic waste, reclamation of usable materials from waste, sorting of waste and recyclable material, incineration of waste and trash, services for the treatment of materials, namely, organic waste, sorting of waste and recyclable material, waste treatment in the field of environmental pollution control, reclamation of elements contained in waste, rental of waste compacting and crushing machines, all the aforesaid services for processing organic waste.

Scientific and technological industrial design services, development of computer hardware equipment, development of software, industrial process development, custom design and development of industrial machinery, scientific research and development in the field of processing organic waste, technical consulting in the field of environmental science, environmental assessment service, research in the field of environmental protection, providing technological information on eco-friendly and ecological innovations, engineering services in the field of environmental technology, design of equipment for the transportation of waste, environmental monitoring of waste treatment areas, research in the field of waste analysis, all the aforesaid services for processing organic waste.