Entertainment in the nature of an ongoing television series; entertainment provided by means of online and mobile media, namely, photographs, cast biographies, message boards, online soundboards, online video games and blogs, all provided over the Internet and accessible from mobile communication devices, namely, mobile phones and portable computers; Internet services which should be understood to include communication services, namely, transmitting streamed sound and audio visual recordings by the Internet; providing information on the applicant's entertainment services to multiple users via the Internet.

Clothing and accessories; footwear and accessories; sport equipment; houseware and household accessories; souvenirs and novelties items; stationary articles; jewellery; nutritional drinks and drink mixes for use as meal replacements; video game software; video game; cartridges; motion picture films featuring hockey; compact discs and DVDs featuring hockey; lamp shades; plastic license plate frames, tie clips, cuff links; button covers; lapel pins, pins and collectible coins; pillows; plastic license plates; key chains; chairs and tables; paper goods and printed matter, namely brochures and pamphlets about hockey; newspapers featuring hockey; publications, electronic publications, hockey memorabilia, namely posters, prints and trading cards; hockey cards, magazines about hockey, books and booklets about hockey; postcards, note cards, memo pads; ball point pens, pencils; 3-ring binders, folders, wire bound notebooks, portfolio notebooks, calendars, book covers, wrapping paper; children's activity books; statistical books, guide books and reference books for hockey, stationery-type portfolios, printed schedules pertaining to hockey games; greeting cards, posters, printed paper signs, stickers, sticker packs and albums therefore, decals, trading cards and albums therefore, wall calendars; printed replica contract and press release forms; lithographs, serigraphs, paper bumper stickers; hockey stick pen sets; rule books and booklets relating to hockey; paper weights; desk-top business card holders; pen and pencil sets; bags, knapsacks, all purpose sports bags, tote bags, back packs, lunch boxes, belt bags; wallets, belts, ties, buttons; coffee mugs, drinking glasses, plastic water bottles sold empty; towels; bed blankets; blanket throws; stuffed toys; playing cards; jigsaw, puzzles, manipulative puzzles; toy action figures; plush and ride-on toys, plush animals toys, suction cup animals, suction cup hockey pucks, flying discs, dolls, bobble head dolls, puppets, plastic toy canteens, balloons, yo-yos; hand held units for playing electronic games; Christmas tree ornaments; Christmas stockings; table-top hockey games; other toys and games; hockey equipment, namely, hockey sticks, hockey stick handles, hockey stick blades, hockey stick replacement blades, hockey stick bags specifically designed for carrying hockey sticks, hockey gloves, hockey skates, hockey skate blade protectors, hockey shin guards, hockey elbow pads, hockey shoulder pads, hockey shin pads, hockey neck protectors, hockey wrist protectors, hockey equipment bags specifically designed for carrying hockey equipment, hockey goalie sticks, hockey goalie stick blades, hockey goalie stick replacement blades, hockey goalie pads, hockey goalie catch mitts, hockey goalie blockers, hockey goalie arm and body protectors, hockey goalie chest protectors, hockey goalie masks, hockey goal tender skates; goalie equipment bags specifically designed for carrying hockey goalie protective equipment, hockey pucks; street athletic equipment namely sports bags fitted to carry street hockey goalie pads and gloves and all for street hockey; roller skates, in-line roller skates, in-line roller hockey skates, and in-line roller training skates, referee's whistles; hockey helmets, goalie helmets; beer, ale, lager, stout, porter, shandy, mineral water, water, aerated water, non-alcoholic drinks, namely carbonated soft drinks; fruit flavoured drinks, fruit juices, vegetable flavoured drinks, vegetable juices, and sports drinks; restaurants, fast-food, and candies; alcoholic bitters; disposable lighters; computer based sports evaluation systems, goal tender training systems, photographs, sports pennants; souvenirs related to hockey; storage units for hockey equipment; ; hockey training systems; sports training equipment; hockey training equipment; beer mugs; pajamas; visors; bathing suits; beach chairs; hammocks; beach hammocks; air mattresses; beach umbrellas; umbrellas; sports nutrition bars; insulators for bottles or canned beverages; food coolers ; racquets; volleyballs; badminton equipment; shoes; sandals; portable audio players; portable radios.

Entertainment services, namely organization, direction, regulation and promotion of hockey through association of nations, federations, leagues, clubs, or individuals, and presentation of ice hockey contests between hockey clubs of different cities, regions, nations, or ethnic origins, in the series finals of the World Hockey Club Championship for the Universal Cup of Hockey Clubs. Promoting universal hockey association and league competition with the goal of holding the Universal Cup of Hockey Clubs championships and the World Series of Hockey. Promoting hockey entertainment through the presentation and broadcasting of hockey games, and by means of publicity or information through internet and the media of press, radio, films, television, computer, parades, variety entertainment, or any other media or similar projects. Promoting consumer products through the ongoing development of the names, brands, or franchises, and the sales of products or services, related to the World Series of Hockey, the Universal Cup of Hockey Clubs, the Universal Hockey Association, the World Hockey Club Tournament, the World Hockey Club Championship, or the league competition for any of these events. Promoting the game of hockey through promulgation of game rules and maintenance of high standards of sportsmanship. Promoting the sport of hockey through the organization and administration of diversified formats of competition and the expression of cultural diversity and athletic ability in hockey. Promoting hockey, conducting public opinion polls and public opinion polling in the field of hockey, promoting the interests of hockey clubs, hockey players, hockey coaches, hockey trainers, hockey team owners, hockey fans, and the game of hockey; providing services or products to participants or members; licensing of participants or members names for advertising and promotion purposes to corporations, businesses and advertising agencies; computerized on-line retail services in the field of hockey equipment; on-line retail store services featuring hockey equipment and related accessories; retail hockey equipment stores; retail apparel stores; retail shop window display arrangement services; and retail sporting goods stores; internet; e-commerce; charitable fund raising; providing on-line chat rooms and on-line interactive chat rooms; broadcasting programs via a global computer network, development of sportsmanship and athletic ability; providing on-line magazines and newsletters in the field of hockey; providing databases; development and dissemination of informational and educational material; providing temporary use of on-line non-downloadable softwarefor accessing and viewing the following content--television highlights, interactive television highlights, video radio programs, radio highlights, and audio recordings in the field of hockey, video recordings, video stream recordings, audio recordings in the field of hockey, information, statistical information, trivia, database of information, database of statistical information, database of trivia, polling information, and interactive polling in the field of hockey, instructional videos, instructional software, game software, video game programs, interactive video games, trivia game software, action skill games, trivia information games, and catalogues featuring a variety of products; providing social and charitable programs for others.

Hockey cards, books, manuals, photographs, printed materials for use in teaching and coaching sports, namely participants' and instructors' manuals, newsletters, pamphlets, recruitment posters, and information brochures; posters.

Drinking mugs, drinking glasses and plaques.

Banners, pennants.

T-shirts, sweatshirts, training suits, hockey jerseys, hats; authentic and replica home and away uniforms, practice jerseys.

Badges, emblems, crests.

Raising awareness, namely advertising, the sport of hockey generally; advancing the participation in, and awareness of, ice hockey, roller hockey and adaptive forms of hockey.

Raising funds to support programs for the advancement of the sports of ice hockey, roller hockey and adaptive forms of hockey.

Organization and operation of Canadian national sport teams which participate in international and other hockey games, tournaments and series; planning and arranging international and other hockey games, tournaments and series; providing public education programs in relation to ice hockey, roller hockey and adaptive forms of hockey; providing access to resources and materials that would be helpful to coaches, administrators, teams, players, fans and the public regarding the sport of hockey.