Providing an incentive award program for customers through issuance and processing of loyalty points for on-line purchase of goods; providing retail store services for consumer video game programs; providing retail store services for programs for hand-held game machines with liquid crystal displays; providing online retail store services for video game machines and apparatus; providing online retail store services for programs for video game machines; providing online retail store services for software for video game machines; providing online retail store services for controllers.

Pre-recorded compact discs, optical discs, memory cards and other storage media, namely, flash memory, containing entertainment, educational and informational content, namely, video games, puzzles, music and stories; downloadable multimedia files, namely, video games; downloadable electronic game programs; downloadable electronic game software; electronic game programs; electronic game software; video game discs; video game memory cards; video game programs; video game software.

Pre-recorded compact discs and optical discs containing entertainment, educational and informational content pertaining to video games, computer games, and puzzles; computer game discs; computer game programs; computer game software; electronic video game discs; electronic video game programs; electronic video game software; interactive electronic game discs; interactive electronic game programs; interactive electronic game software; interactive video game discs; interactive video game programs; interactive video game software; video game discs; video game programs; video game software.

Advertising and publicity services, namely, advertising the wares and services of others; advertising the wares and services of others by motion pictures; distribution of commercial samples; rental of advertising space on the Internet; issuance of coupons for sales promotion of wares and services; providing information on prizes for sales promotion; marketing research; providing information on commodity sales; conducting a questionnaire survey; retail sales and wholesale sales of sports goods; retail sales and wholesale sales of toys, dolls, game machines and apparatus.

Providing information on temporary accommodation reservations services via the Internet and other communication networks; providing information on providing temporary accommodations; providing temporary accomodations, namely, hotel, motel, camping, and resort accomodations; brokerage for reservations of accommodation and restaurants and other eating and drinking establishments; providing information on brokerage for reservations of accommodation via the Internet and by using the mobile phones; retail sales of foods and beverages (including pizzas, box lunches, sushi, Oriental, European and Chinese cuisine) and providing information thereon; providing information on restaurants and other eating and drinking establishments; providing information on recipes.

Electronic bulletin board services and providing online information thereon on a wide range of cultural, educational, and entertainment topics; wireless communication network, computer network, and computer and video game terminal communication of data and documents relating to cultural, educational, and entertainment topics by consumer video game machines; providing online information about communication, namely, wireless communication network, computer network, and computer and video game terminal communications of data and documents relating to cultural, educational, and entertainment topics, by consumer video game; communication by arcade video game machines, namely, electronic transmission of data and documents relating to cultural, educational, and entertainment topics via arcade video game machines; wireless communication network, computer network, and computer and video game terminal communication of data and documents relating to cultural, educational, and entertainment topics by handheld game apparatus with liquid crystal displays; providing online information on communication of data and documents relating to cultural, educational, and entertainment topics by handheld game apparatus with liquid crystal displays, namely, via wireless, wireless computer network, computer network, and computer and video game terminal communications; communication of voice signals, data files, graphic file, image clips, audio signals and video files by using computers; telecommunications services, other than broadcasting, namely, transmission of voice signals, data files, graphic file, image clips, audio signals and video files by means of wireless communications networks and the Internet all on a wide range of cultural, educational, and entertainment topics; providing information on program listing of television broadcasting; television, radio broadcasting, audio and video broadcasting and transmission via satellite, cable and the Internet; news agencies, namely, gathering and dissemination of news.

Advertising and publicity services, namely, advertising the wares and services of others; advertising the wares and services of others by motion pictures; distribution of commercial samples; rental of advertising space on the Internet; issuance of coupons for sales promotion of wares and services; providing information on prizes for sales promotion; marketing research; providing information on commodity sales; conducting a questionnaire survey; retail sales and wholesale sales of sports goods; retail sales and wholesale sales of toys, dolls, game machines and apparatus.

Card game toys and their accessories; handheld game apparatus with liquid crystal displays; parts and fittings for handheld game apparatus with liquid crystal displays; dolls; Go games; Japanese playing cards, also known as Utagaruta; Japanese chess, also known as Shogi games; card games and their accessories; dice; Japanese dice games, also known as Sugoroku; dice cups; Diamond games, also known as Chinese checkers; chess games; checkers, namely, checker sets; conjuring apparatus, namely, equipment for performing magic tricks; dominoes; playing cards; Japanese playing cards, also known as Hanafuda; Mah-jong; video output game machines and hand-held units for playing electronic games; billiard playing equipment; coin-operated amusement game machines and apparatus for use in amusement parks, excluding arcade video game machines; sports equipment, namely, in-line skates, jump ropes, roller skates, skateboards, snowboards, snow skis, sports balls, namely, baseballs, golf balls, basketballs, tennis balls, soccer balls; wax for skis; fishing tackle; action skill games; action type target games; articulated and non-articulated dolls; bath toys; board games; cases for play accessories; children's play cosmetics; Christmas tree ornaments; coin-operated video games; collectable toy figures; costume masks; crib mobiles; electric action toys; electronic interactive board games; equipment sold as a unit for playing board games; floating recreational lounge chairs; flying discs; hand-held pinball games; inflatable float cushions, mattresses and pads for recreational use; inflatable toys; inflatable vinyl figures; interactive board games; jigsaw puzzles; kites; manipulative games; maniupulative puzzles; marbles; mobiles for children; musical toys; nonelectric hand-held action skill games; parlor games; party favors in the nature of small toys; pinball game machines; play figures; playground balls; playing card cases; playing cards; plush dolls; plush toys; positionable toy figures; promotional game cards; punching toys; puppets; push toys; ride-on toys; role playing games; rubber action balls; rubber character toys; rubber playing balls; rubber sports balls; spinning tops; sports balls, namely, footballs, softballs, bowling balls; stand alone video game machines; stuffed toys; swimming aids, namely pool rings for recreational use; toy action balls; toy action figures and accessories therefor; toy airplanes and helicopters; toy bakeware and cookware; toy balloons; toy banks; toy building blocks; toy cap pistols; toy carrying cases; toy clocks and watches; toy construction playsets; toy dart guns; toy decorative wind socks; toy figurines; toy key chains with and without sound device; toy mobiles; toy musical instruments; toy punching bags; toy tea sets; toy vehicles; toy whistles; toys for domestic pets; trading card games; train sets; water squirting toys; wind-up toys; return tops.

Providing downloadable image files, screen shots, digital images, and photographs via global network communication by handheld video game apparatus with liquid crystal displays; providing downloadable image files, screen shots, digital images, and photographs via global network communication by arcade video game machines providing downloadable images via global network communication by consumer video game apparatus; providing downloadable image files, screen shots, digital images, and photographs via other communications, namely, via global computer network, satellite system, digital and analog cable systems and wireless telecommunications networks; providing pictures via global network communication by handheld video game apparatus with liquid crystal displays; providing pictures via global network communication by arcade video game machines; providing pictures via global network communication by consumer video game apparatus; providing pictures via other communications, namely, via global computer network, satellite system, digital and analog cable systems and wireless telecommunications networks; providing music files, audio files and multimedia files via global network communication by handheld video game apparatus with liquid crystal displays; providing music files, audio files and multimedia files via global network communication by arcade video game machines; providing music files, audio files and multimedia files via global network communication by consumer video game apparatus; providing music files, audio files and multimedia files via other communications, namely, via global computer network, satellite system, digital and analog cable systems and wireless telecommunications networks; providing movies via global network communication by handheld video game apparatus with liquid crystal displays; providing movies via global network communication by arcade video game machines; providing movies via global network communication by consumer video game apparatus; providing movies via other communications, namely, via a global computer network, satellite system, digital and analog cable systems and wireless telecommunications networks; organization, management and arrangement of video game events; providing video games and computer games via global network communication by handheld video game apparatus with liquid crystal displays; providing video games and computer games via global network communication by arcade video game machines; providing video games and computer games via global network communication by consumer video game apparatus; providing games via other communications, namely, via global computer network, satellite system, digital and analog cable systems and wireless telecommunications networks; providing downloadable and non-downloadable online video games and computer games for consumer video game apparatus; providing downloadable and non-downloadable online video games and computer games for handheld video game apparatus with liquid crystal displays; providing downloadable and non-downloadable online video games and computer games for arcade video game machines; providing downloadable and non-downloadable online video games and computer games via wireless telecommunications networks; providing downloadable and non-downloadable online video games and computer games via communication network, namely, via global computer network, satellite system, digital and analog cable systems and wireless telecommunications networks; educational and instruction services in the field of arts, crafts, sports and general knowledge; movie showing, movie film production, and movie film distribution; providing information on production of radio and television programs via communication by computer terminals; distribution of radio and television programs via communication by computer terminals via a global computer network; providing electronic publications viewable and downloadable from the Internet; services of reference libraries for literature and documentary records; providing information on planning and arrangement of showing movies, plays, live show performances and concerts; planning and arrangement of showing movies, live show performances, plays and musical performances; organization, management and arrangement of sports competitions, namely, soccer, skiing, basketball, baseball, football, gymnastics, swimming, boxing, wrestling, golf, polo, hockey, snowboarding, track and field events, skating, rugby, volleyball, and bicycle racing; providing information on movie showing, movie film production and movie film distribution; providing information on organization, management and arrangement of sports competitions.

Computer software design; design of hardware for computer games; design, programming and maintenance of programs for consumer video game apparatus; providing advice and information on design, programming and maintenance of programs for consumer video game apparatus; design, programming and maintenance of programs for handheld game apparatus with liquid crystal displays; providing advice and information on design, programming and maintenance of programs for handheld game apparatus with liquid crystal displays; design, programming and maintenance of programs for arcade video game machines; providing advice and information on design, programming and maintenance of programs for arcade video game machines; creating and maintaining web sites for others; design, programming and maintenance of computer software for others; providing temporary use of non-downloadable computer programs for image processing and providing information thereon via computer networks; providing temporary use of non-downloadable computer programs for creating, editing and processing images, illustrations, texts, and designs via computer networks; providing temporary use of non-downloadable computer programs for accessing electronic bulletin boards on the Internet; providing computer programs via the Internet, cellular phones, a global computer network, digital and analog cable systems, telecommunications networks and computer game terminal communications; rental of storage area of server and providing information thereon; providing meteorological information via the Internet.