Collection of market research information; market analysis and research; analysis of market research data and statistics; consultancy services in the field of brand management and business development.

Marketing services, namely, the provision of predictive data concerning consumer purchasing behavior, likelihood of consumer response and conversion, consumer brand loyalty, consumer product and brand affinities, and consumer preferences with respect to media and purchasing channels.

Market research services; advertising and marketing consultancy services; marketing consulting and strategy development for others; development of brand marketing strategies and concepts for others; analysis of market research data and statistics; modeling services for advertising or sales promotion; demographic consultation and studies; providing marketing consulting in the field of social media and digital content advertising; digital content tracking and scoring services, namely, providing reports to clients which contain up-to-the-minute status information on their digital content; conducting consumer tracking behavior research and consumer trend analysis.

Exchange services, namely, brokering of online advertising campaigns of third parties and providing an online computer service for the management, buying and selling of online advertising campaigns of third parties.

Computer software development tools, namely computer software for developing other computer software in the field of third-party advertising, marketing of the goods and services of others and promotions, namely online promotional activities for others by disseminating through applications, websites, and Internet platforms information regarding special offers, rebates, events and new products and services, and related data mining and analysis of user-generated data; Computer software for computer system and application development, deployment and management in the field of third-party advertising, marketing of the goods and services of others and promotions, namely online promotional activities for others by disseminating through applications, websites, and Internet platforms information regarding special offers, rebates, events and new products and services, and related data mining and analysis of user-generated data; Computer software, namely, software development tools for the creation of mobile internet applications and client interfaces in the field of third-party advertising, marketing of the goods and services of others and promotions, namely online promotional activities for others by disseminating through applications, websites, and Internet platforms information regarding special offers, rebates, events and new products and services, and related data mining and analysis of user-generated data; Computer application software for use as an application programming interface (API) to develop other computer software programs in the field of third-party advertising, marketing of the goods and services of others and promotions, namely online promotional activities for others by disseminating through applications, websites, and Internet platforms information regarding special offers, rebates, events and new products and services, and related data mining and analysis of user-generated data; Software development kits (SDKs) comprised of computer software for developing other computer software and API software for use in developing applications and programs, namely, software for mobile phones, smartphones, cellular phones, portable computers, tablet computing devices, personal digital assistants (PDAs), computing devices, namely computers, gaming devices, namely portable and stationary computer gaming consoles and wireless handheld digital electronic devices for content delivery in the field of third-party advertising, marketing of the goods and services of others and promotions, namely online promotional activities for others by disseminating through applications, websites, and Internet platforms information regarding special offers, rebates, events and new products and services, and related data mining and analysis of user-generated data; software development tools, software development kits, software libraries, documentation and training materials for the development of computer software in the field of third-party advertising, marketing of the goods and services of others and promotions, namely online promotional activities for others by disseminating through applications, websites, and Internet platforms information regarding special offers, rebates, events and new products and services, and related data mining and analysis of user-generated data; computer software, applications, application user interface and software development kits for allowing the serving of advertising to content publishers and the collection of relevant data from publishers and consumers.

Computer software that provides an integrated social media management and measurement platform enabled by audience profile and segment data

Computer software for disseminating advertisements and promotional material for others via computer networks; computer software for disseminating advertising and promotional materials regarding the brands, goods, and services of others from a single interface to specific audiences via computer networks.

Advertising and business services, namely, securing advertising opportunities and inventory on all forms of media communications stations, systems, networks, and services for the purpose of promoting the goods and services of others; advertising by transmission of on-line publicity for third parties through electronic communications networks; advertising services, namely, disseminating advertisements for the goods and services of others from a single interface to specific audiences through multiple communications means; advertisement services provided to others via an online web site accessed through a global computer network; business marketing consultation, namely, advice and information about customer services and product management and prices on internet sites in connection with purchases made over the internet; dissemination of advertising for others via an on-line communications network; dissemination of advertising for others via the internet; promoting the goods and services of others by distributing advertising and promotional materials from a single interface to specific audiences through a variety of advertising channels; promoting the goods and services of others via a global computer network; computer services, namely, disseminating advertising and promotional materials regarding the brands, goods, and services of others from a single interface to specific audiences via computer networks.

Entertainment services, namely live events, namely music and sports events, recording and broadcasting of such events through medias, namely television, radio, printed media, internet streaming and downloading and mobile streaming and downloading.

Promoting the goods and services of others by conducting incentive award and customer loyalty programs that allow participants to earn points and redeem them for a wide variety of discounts, coupons and other benefits related to theater tickets and to enjoy the benefits of access to special theatrical events, news, information, souvenirs, memorabilia and special discount offers from third parties.

Providing polling of live audiences via computer to determine their immediate reaction to an ongoing presentation.