Preparations and substances for maintaining oral hygiene, namely dental gels, dental bleaching preparations, tooth polishing preparations, tooth whitening preparations and accelerators, cosmetic dental stain removal preparations; dentifrices; mouthwashes; mouth rinses; breath fresheners; essential oils for personal use

Pharmaceutical and medicated preparations and substances for maintaining oral hygiene, namely, medicated tooth polishing preparations, medicated tooth whitening preparations, medicated mouthwashes, medicated tooth bleaching preparations, medicated chewing gum for improving dental hygiene, and medicated dental lozenges; preparations and substances which relieve the pain and discomfort associated with dental hypersensitivity; preparations and substances to fight tooth decay; preparations and substances to treat and to relieve the pain and discomfort caused by disease and conditions of the gums and mouth; medicated dentifrices and toothpastes;

Oral care products comprised of oral moisturizer sprays and creams, bite blocks, oral cleaning solutions, oral rinses, oral swabs, toothbrushes, oral suctioning products, namely, yankauers, suction oral swabs and suction toothbrushes, and oral cleansing kits, namely oral swabs, oral rinses and oral moisturizers.

Electronic downloadable publications for use by children, namely, short stories, activity pages, quizzes and games related to fantasy, lost teeth, oral health, education, creativity and kindness; downloadable written documents, namely, tooth fairy certificates

Providing educational and entertainment services by means of an online website and online computer database featuring animated characters, games, information and activities

Teeth whitening kits;

Dentistry services;

Dental Prosthesis

Manufacture of dental Prosthesis using digital technology

Operation of a dental clinic; Dentistry services, namely general dentistry and dental care services, peridontics, endodontics, pediatric dentistry, preventative dentistry, restorative dentistry, prosthodontics, prosthetic dentistry, oral surgery, implant dentistry, dental hygiene services, oral hygiene, cosmetic dentistry, teeth whitening, root canal treatment, wisdom teeth removal and surgery, temporal mandibular joint (TMJ) treatment, dental treatment planning, gum treatment, dental consultation and educational services; operation of a website in the field of dentistry and dental hygiene, providing information about dental services; diagnostic dentistry; oral pathology; cosmetic and aesthetic dental services, bleaching and whitening of teeth, smile evaluation, cosmetic dental surgery, fixed and removable tooth prosthetics; dental repair restoration services, namely, supply and fitting of crowns, bridges and dentures; implant dentistry; treatment of diseases of tooth root, dental pulp and surrounding tissue, consultations and treatment with respect to diseases of tooth root, dental pulp and surrounding tissue

Orthodontics and orthopaedics; treatments for snoring, sleep apnea and insomnia; botulinum toxin therapeutic treatment for therapeutic treatment of myofascial pain/temporal mandibular joint (TMJ) joint dysfunction and cosmetic dentistry; sedation and anesthetic services; the treatment of cranio-facial pain, myofascial pain dysfunction therapy services

Oral care products, namely, dentifrices, mouthwash.

Medicated oral care products, namely, medicated dentifrices, medicated mouthwashes.

Dental Laboratory services, provision of complete dental laboratory services including:dental prostheses, implants, crowns, bridges, temporaries, CAD, CAM, dental milling services.

Toothpaste and mouthwash.

Dental supplies and accessories, namely face masks, safety glasses, safety shields, head rest covers, dental bibs, retainers, toothbrushes, toothpaste dispensers, dental floss, disposable towels, tray covers, toothpaste; medical scrubs, namely, bottoms, tops, under­shirts and caps; adhesive bandages; cups, namely paper and plastic cups; plastic bags and paper bags; dental equipment and supplies, namely, dental saliva ejectors, dental gloves, electric toothbrushes, prophy angles, retainer cases, mouthwash, toothpaste, toothpaste tube squeezers, toothbrush covers, flossers, travel toothbrush containers, chewing gum, mouth guards; appointment reminder cards; mobile phone accessories, namely mobile phone face plates, clips and protective cases; digital media, namely, ring tones and screen savers downloadable to a computer, mobile phone or wireless device via the Internet; toys, namely, puppets and puppet theatres, educational toys, plush toys, squeeze balls, rubber action balls, board games, card games, coin banks, toy chests, temporary tattoos, trading cards, toy balloons, puzzles, party games and playing cards; costume masks and suits, mascot costumes; children's furniture namely tables and chairs, plastic boxes, tooth­brushing timers and toothbrush holders; office and home decor, namely, mirrors, stools, chairs, couches, podiums, statues, desks, graphic ceiling tiles, art pictures and prints, television stands, computer monitor stands, murals, benches, tables, fictional character standees, floor mats, rugs, wallpaper, light switch covers, curtains, blinds, soap dispensers, soap holders, towel racks, door handles, cupboard and drawer pulls, hooks, handheld mirrors, tissue holders, light fixtures, night lights, vanities, cabinets, shower curtains, textile fabrics, cotton fabrics, upholstery fabrics and shower curtain rings; tableware, namely cups, tumblers, glasses, mugs and spill­proof drinking cups; water bottles; travel mugs; lunch boxes; reusable food containers; insulated food storage vessels and re­ usable lunch bags; clothing, namely, jackets, neckties, underclothes, socks, shirts, t­shirts, sweatshirts, scarves and pyjamas; headgear, namely, caps and baseball caps; clothing patches, namely iron­on and sew­on patches; backpacks; purses and wallets; sunglasses; jewellery, namely, cufflinks, tie clips, necklaces, broaches, pendants, rings, earrings and watches; costume jewellery, namely, earrings, necklaces, bracelets, rings, brooches and novelty pins; stationary supplies, namely, note paper, binders, notepads, notebooks, clipboards, pencils, erasers, file folders, envelopes, rulers and waste bins; drawing pads, writing pads and note paper; printed materials, namely, stencils, stickers, fingernail stickers, decals, bumper stickers, note cards, folders, calendars, postcards, greeting cards, banners, business cards, door knob hangers and signs, posters, vinyl signs for walls, windows and mirrors, Valentines cards and gift wrap; flags; fridge magnets; key rings; screen savers; mouse pads; rubber stamps; printed publications, namely, children's books, illustrated story books, colouring books, activity books, sticker books, cook books, activity sheets and magazines; educational books and pamphlets on the topic of dental hygiene, oral health, diet, nutrition, health and fitness; electronic publications provided to others via the Internet in the fields of education and entertainment; Instructional and teaching materials, namely, notebooks, teaching manuals, lesson plans, exercise books and printed instructional manuals, books, workbooks, colouring books, posters and flashcards in the fields of education and entertainment for children; downloadable software in the nature of a mobile application in the field of educational games on the topic of dental hygiene, oral health, diet, nutrition, health and fitness; computer software, namely, educational software on the topic of dental hygiene, oral health, diet, nutrition, health and fitness; computer software, namely, computer games; printed attachable frames for windows, TVs, computer monitors, computer tablets, mobile phones and telephones; audio and video recordings, namely CDs, DVDs and downloadable recordings featuring musical performances; sound recordings, namely CDs and downloadable recordings featuring musical performances; video recordings namely DVDs and downloadable recordings featuring musical performances; audio-visual recordings, namely CDs, DVDs and downloadable recordings featuring educational content on the topic of dental hygiene, oral health, diet, nutrition, health and fitness; theatre props, namely sculptures and statues; bags, namely, re­usable fabric shopping bags and gift bags; sweets in the form of sugar free candy; interior and exterior seasonal decorations, namely, Christmas, Halloween, Easter, Hanukkah, Valentines day, Thanksgiving, Oral Health month and St. Patrick's Day decorations;

Entertainment services, namely providing pre­recorded music, audio recordings, audio-visual recordings and computer games via the Internet, video on demand, mobile phones and television, all based on fictional characters; production and distribution of computer games; entertainment services, namely providing pre­recorded musical recordings via the internet; music publishing services; entertainment services, namely, providing on­line computer games via the Internet, television and mobile phones; electronic games services provided from the Internet, television and mobile phones; entertainment services featuring fictional characters, namely television, radio and film programs featuring performances by fictional characters; development, production and performance of live theatrical entertainment; design, development and creation of theatrical props and sets; production and distribution of television and radio programs, films, animated films, videos, DVDs, sound and video recordings; production of live entertainment namely, entertainment featuring fictional characters; providing online non­downloadable electronic publications namely electronic books and videos in the field of entertainment featuring fictional characters; providing ring tones and screen savers downloadable to computers, mobile phones, and handheld computer tablets via the Internet; provision of non­downloadable on­line electronic publications, namely, texts, manuals, books, audio books, music lyrics, and stories; exploitation of film production, namely, the licensing of Intellectual Property rights related to entertainment featuring fictional characters; production of artwork for animated films; promoting the sale of wares and services through a consumer loyalty program; appointment reminder services, namely, sending appointment reminders via email and postal service; commercial art design; graphic art design; interior design; interior decorating; furniture design; décor design, namely, office themes; design and installation of sculptures and hand painted and digital murals; educational services, namely, design and creation of curriculum in the field of dental hygiene and oral health; training services in the field of dental hygiene and oral health, namely, training for health professionals, educators and individuals in the field of dental hygiene and oral health education; printing services, namely, custom printing of colouring pages, activity sheets, colouring books, flags, mugs and postcards;