Operation of a children's reading program and the operation of a book award program.

Prerecorded and blank audio media, namely, videotapes, audiotapes.

Audio hardware, namely, compact disc players, video disc players and DVD players.

Gift items, namely, educational toys, mechanical toys, plastic toys, dolls, doll accessories, doll clothing, puppets, squeeze toys, building and construction toys, jigsaw puzzles, board games, electronic games, video games, card games, masks, balloons, riding toys, toy vehicles, paint sets, cut-out books, toy model kits, inflatable toys, stuffed toys, noisemakers, toy chests, wind-up toys, battery-operated toys, toy rockets, toy figurines, modelling compound, hobby kits, model kits, kites, radio-controlled toys, embroidery, playing cards, talking dolls or toys, sand pails and shovels, bicycles and tricycles, flying discs, rub-on picture kits, leather and metal-working kits, wagons, water pistols, marionettes, whistles, paint-by-number sets, pinball games, hand-held video games, science kits, rattles, bath toys, toy watches, toy telephones, darts games, toy musical instruments, chalkboards, musical boxes, hockey pucks, hockey sticks, plush toys, colouring books, activity books, story books, paper toys, keychains.

Writing paper, printing paper, book paper, bond paper, ledger and document paper, stationery paper, mimeograph paper, business cards and business promotional flyers/advertisements, folding paper, origami paper.

Souvenir items, namely, pennants, flags, buttons, statuettes, key fobs, bumper stickers, engravings, souvenir albums, sculptures, prefabricated toy models of vehicles, aircraft or figures and kits for the assembly of models of vehicles, aircraft or figures, license holders, license plates, car emblems and hood ornaments, canes, piggy banks, bottles and flasks, Christmas decorations, plaques, carvings, figurines, teaspoons, prints, crests, dolls, belts, mascots, baskets, nail clippers, fireworks, patches, fans, animal blankets, two-dimensional stickers, three-dimensional vinyl stickers, artificial flowers and plants, bells, coins, coin books, commemorative plates, maps, kaleidoscopes, novelty hats, totem poles, beer mugs, coasters, banners, flowers artificial and natural, plants artificial and natural, trivets, spoon holders, souvenir spoons, thimbles, growth chart, paperweights, trophies, ingots, figurines, trays, hot plate holders, bottle openers, swizzle sticks, cocktail picks, toothpicks, carafes and decanters, cocktail shakers, cocktail stirrers, drinking straws, shoe laces, buttons, vases, candy dishes, nut holders, nut crackers, lighters and disposable lighters, poster-clocks.

Casual footwear, T-shirts, swimsuits for men, woman and children, caps, head bands, scarves, neckties.

Printed matter, paper goods and stationery, namely, calendars, agendas, photo albums, binders, blackboards, blotters, bookmarks, book covers, note paper, envelopes, greeting cards, bulletin boards, calculators, note pads, writing paper, posters, post cards, clip boards, desks sets, pens, pencils, crayons, diaries, erasers, gift wrap, guest books, invitations, letter openers, memo pads, note books, thank-you note, paperweights, pencil cases, pencil sharpeners, rulers, tags, gummed labels, wall paper, decals, decalcomania, bumper stickers, crests, heat-sealed badges and emblems, iron-on decals, stickers, seals, vinyl stickers, pressure-sensitive labels, party goods, namely, party hats, paper plates and cups, napkins, tablecovers, coasters, crackers and party favours, place mats, transfers, pencil boxes, mathematical instrument sets, scrapbooks, crepe paper, foil wrap, drinking straws, food wrap, shelf paper, paper towels, wax paper, typewriter ribbons, autograph books, calculators, carbon paper, announcement cards, Christmas cards, birthday cards, Mother's and Father's day cards, convalescent cards, Valentine cards, wedding invitations, chalk, cellulose tape and dispensers, clip boards, elastic bands, file cards and folders, glue, ink, label markers and tape, ballpoint pens and refills, felt pens, fountain pens, mucilage, rubber stamps, paper clips, slide rules, postage stamps, stamp albums, tags, trading cards, miscellaneous cards, stamp pads, staplers, staples and staple removers, typing paper, telephone number lists, typewriter covers and stands, white glue, mucilage, contact cement, epoxy, adhesive tape, car stickers, toilet paper, books, children's books, comic books, periodicals, souvenir books, song books, comic strips, magazines and newspapers, music sheets, lithographs, painting, artists materials, namely, paints, brushes, crayons, sketch pads, scissors, name plates, school bags, lunch boxes, desk trays, pictorial mirrors, school supplies, pen holders, calendars, perpetual calendars, desk calendars, paper bags, matches, matchbook covers, wrapping paper, memo pad cubes, memo pads.

Video and audio equipment and hardware, namely, animation films, motion picture films, photographic films, photographic cameras, binocular, telescopes, sun glasses, magnifying glasses, video recorders, audio tape recorders, phonographic needles, stereos, phonograph speakers, amplifiers, television sets, film projectors, flash bulbs, photographs, slides, batteries, microphones, telephones, film screens, video tape, stereo viewers, stereoscopic slides, read-only memory chips, laser discs, turntables, tuners, receivers, record cases, camera lenses, camera lens filters, light meters, slide trays, slide projectors, microfilms, intercoms, dictating machines, walkie talkies, earphones, headsets, phonograph records.

Telecommunications equipment and hardware, namely, cordless phones, cellular phones, pocket or hand-held folding phones.

Luggage and accessories, namely, briefcases, travelling cases, hat boxes, handbags, wallets, billfolds, money belts, tote bags, athletic bags, duffle bags, photographic equipment cases, shoulder bags, haversacks, change purses, card holders, trunks, garment bags, attache cases, purses, key chains, glasses cases, portfolios, jewel boxes, flight bags, purse mirror and compacts, vanity cases, school bags, wig cases key tabs, umbrellas, picnic sets, travelling kits, shaving kits, change holders, beach bags, overnight cases, watch straps, comb cases.

Personal hygiene products, namely, soap, hair shampoo, home permanents, hair conditioners, perfumes, cologne, deodorant, nail clippers, combs, hair brushes, bubble bath, first-aid kits, cosmetic bags, bath mats.

Housewares, namely, thermometers, shelf paper, lunch boxes and pails, garbage cans, insulated beverage containers, place mats, aprons, cookie jars, table cloth, dish towels, waste baskets, plastic bags, coolers, insulated water jugs, lamps, hair dryers, heating pads, radios, pocket radios, portable radios, electric shavers, electric toothbrushes, spoons, floor covering namely, carpets, rugs, mats, blankets, curtains, tarpaulins, tapestries, pictures and frames, sheets, pillow cases, towels, plates, bowls, sugar bowls, salt and pepper shakers, dishes, serving platters, cups, mugs, finger bowls, ashtrays, honey and jam jars, toothbrush holders, electric fans, flash lights, air fresheners, drinking glasses, wine glasses, shot glasses, butter press, butter cutter, bedspreads, bed covers, cushions and cushion covers, oven mitts, pot holders, shower curtains, needle point canvasses, rug kits, sewing sets, sewing kit, clothing hampers, candlesticks, cake holders, cake plates, ice buckets, bar sets, cookie and cake decorations; picnic hampers, picnic sets, disposable cups and plates, paper napkins, paper glasses, disposable glasses, plastic cutlery, pocket knives, disposable flashlights, keylights.

Franchise sales and services, namely, the advertising, promotion and sale of retail franchise services and consulting services for retail, the sale of leases, businesses, undertakings and locations involving the sale of oriental books and gifts to the Canadian-oriental community; licensing services, namely, the granting of rights to a unique and special business model involving the sale of oriental books and gifts to the Canadian-oriental community; sale and leasing services for prerecorded and blank audio media, namely, videotapes, audiotapes, compact discs, CD-ROM's and computer software.

Educational services, namely, franchisee training services.

Franchising services, the sale of leases, businesses, undertakings and locations involving the sale of oriental books and gifts to the Canadian-oriental community, and for licensing services, namely, the granting of rights to a unique and special business model involving the sale of oriental books and gifts to the Canadian-oriental community.

Electronic on-line services.

Operation of a program designed to enhance literacy and to raise the level of awareness of the benefits of reading aloud to children; the organization and operation of a program for the delivery of books to children at birth and on birthdays; charitable fund raising services.