Printed publications, namely research reports in the fields of direct marketing, customer profiling and statistical and analytical analysis of computer databases of client information.

Preparation, management and maintenance of mailing lists, telephone lists, and e-mail lists used for direct marketing to individuals and entities via mailed solicitations, telephone solicitation and e-mail solicitation namely, merge/purge list reconciliation to remove duplicate entries from lists, supplying missing information with respect to entries of the list, updating lists with current addresses, telephone numbers and e-mail addresses, insuring that mailing addresses are in the form required by postal authorities for the minimum postal rates, determining whether addresses, telephone numbers or e-mail addresses are residential, business or seasonal, providing counts of various categories of entries in the lists, screening lists based on customer selected criteria and designating individuals on mailing lists, e-mail lists and telephone lists who have elected not to be contacted by direct marketers; mailing lists, telephone number list and email list enhancement services namely, mailing lists, e-mail lists, telephone lists and other types of lists of individuals and businesses by adding to the individual record on the list information from other databases that was not already associated with such records such as customer attributes such as demographic information such as age, sex, marital status, location, neighbourhood characteristics, type of residence, ethnicity and family characteristics, financial information such as credit scores, value of home and purchasing history, lifestyle information such as information about hobbies and vacations or other information such as values; and rental of e-mail lists, telephone number lists and mailing lists to others for use by others in their direct marketing activities; direct mail, telephone and e-mail advertising services; business management consultation featuring information on telemarketing, direct mail sales; business consulting services for strategic planning and marketing; computerized database management services; information storage, analysis and retrieval of client databases in the field of modeling, scoring and analytics, marketing and solicitation and customer profiles and creating reports from such databases; statistical analysis; statistical sample design namely, advising clients of applicant with respect to the size and other characteristics of samples drawn from lists and other databases for use in testing the effectiveness of marketing programs and models on a limited number of individuals; preparing statistical reports and summaries; customer profiling; data warehousing and data mining in the fields of modeling, scoring and analytics, marketing and solicitation namely, analyzing such data for statistically significant relationships to be used in creating models and scoring systems for the purpose of identifying certain types of customers of clients of applicant or for the purpose of creating more effective marketing campaigns; preparing business reports; providing consulting services in the fields of web site analysis and web site usage; business database marking research, analysis and consulting; data collection and processing services, namely collecting and processing sales and promotional data and preparing business reports; computerized database management in the pharmaceutical, publishing, financial services, retail, insurance, consumer goods, consumer credit and e-commerce fields; computerized database management in the financial services and insurance fields; direct marketing campaign management services namely organizing the results of marketing campaigns to make them more useful to applicant's clients, creating reports of the results of past marketing campaigns, and analyzing the results of past marketing campaigns to allow clients of applicant to make future marketing campaign more effective; customer relations management services and consulting in the field of customer service and relationship with clients.

Printed publications, namely research reports in the fields of direct marketing, customer profiling and statistical and analytical analysis of computer databases of client information.

Preparations, management and maintenance of mailing lists, telephone lists and e-mail lists used for direct marketing to individuals and entities via mailed solicitations, telephone solicitation and e-mail solicitation namely, merge/purge list reconciliation to remove duplicate entries from lists, supplying missing information with respect to entries on the list, updating lists with current addresses, telephone numbers and e-mail addresses, insuring that mailing addresses are in the form required by postal authorities for the minimum postal rates, determining whether addresses, telephone numbers or e-mail addresses are residential, business or seasonal, providing counts of various categories of entries in the lists, screening lists based on customer selected criteria and designating individuals on mailing lists, e-mail lists and telephone lists who have elected not to be contacted by direct marketers; mailing list, telephone number list and e-mail list enhancement services namely, mailing lists, e-mail lists, telephone lists and other types of lists of individuals and business by adding to the individual records on the list information from other databases that was not already associated with such records such as customer attributes such as demographic information, such as age, sex, marital status, location, neighbourhood characteristics, type of residence, ethnicity and family characteristics, financial information such as credit scores, value of home and purchasing history, lifestyle information such as information about hobbies and vacations or other information such as values; and rental of e-mail lists, telephone number lists and mailing lists to others for use by others in their direct marketing activities; direct mail, telephone and e-mail advertising services; business management consultation featuring information on telemarketing, direct mail sales; business consulting services for strategic planning and marketing; computerized database management services; information storage, analysis and retrieval of client databases in the field of modeling, scoring and analytics, marketing and solicitation and customer profiles and creating reports from such databases; statistical analysis; statistical sample design namely, advising clients of applicant with respect to the size and other characteristics of samples drawn from lists and other databases for use in testing the effectiveness of marketing programs and models on a limited number of individuals; preparing statistics reports and summaries; customer profiling; preparing business reports; providing consulting services in the fields of web site analysis and web site usage; business database marketing research, analysis and consulting; data collection and processing services, namely collecting and processing sales and promotional data and preparing business reports; computerized database management in the pharmaceutical, publishing, financial services, retail, insurance, consumer goods, consumer credit and e-commerce fields; customer relations management services and consulting in the field of customer services and relationship with clients; computerized database management in the financial services and insurance fields; Data warehousing and data mining in the fields of modeling, scoring and analytics, marketing and solicitation namely, analyzing such data for statistically significant relationships to be used in creating models and scoring systems for the purpose of identifying certain types of customers of clients of applicant or for the purpose of creating more effective marketing campaigns; direct marketing campaign management services namely, organizing the results of marketing campaigns to make them more useful to the applicant's clients, creating reports of the results of past marketing campaigns, and analyzing the results of past marketing campaigns to allow clients of applicant to make future marketing campaign more effective.