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MARKETING OLFACTIF*

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Mark	Details	Status	Class/Description
	MARKETING OLFACTIF ÉLIXIR MÉDIA 1775175 1 Apr 2016	ABANDONED SECTION 36 on 18 Jul 2017	Offre de services : 8 étapes 1.ANALYSE DU CONTEXTE ACTUEL 2.CIBLES ET ... Class 035 Class 035 Advertising, Business & Retail Services Offre de services : 8 étapes 1.ANALYSE DU CONTEXTE ACTUEL 2.CIBLES ET OBJECTIFS 3.LES OBJECTIFS EN TERMES SENSORIELS 4.RESPECT DES CONTRAINTES 5.VALIDATION DE LA FORMULE ÉLIXIR SÉLECTIONNÉE (PHASE PRÉTEST) 6.MISE EN OEUVRE DE LA SOLUTION ÉLIXIR - DÉPLOIEMENT 7.ENTRETENIR LE CONCEPT - TEST POST-DÉPLOIEMENT 8.RÉTROSPECTIVE Grâce à l'utilisation de stimuli olfactifs justes et appropriés, une marque peut faire vivre aux consommateurs une expérience réhaussée et mémorable. Dépendamment des objectifs d'affaires, le marketing olfactif peut prendre 3 formes : 1.La signature 2.L'ambiance 3.La communication Grâce à une signature olfactive unique Excellent moyen de se distinguer de la compétition Renforcer l'image de marque en ajoutant un attribut sensoriel Exprimer de manière olfactive les valeurs de la marque Améliorer l'expérience de consommation et la mémorisation de la marque Grâce à une ambiance olfactive appropriée Assainir l'air et neutraliser les mauvaises odeurs afin de rendre l'expérience de consommation agréable Influencer positivement les perceptions et les comportements des consommateurs sur le lieu, les produits et le service Augmenter le temps d'interaction des consommateurs avec la marque Fidéliser la clientèle Grâce à une communication olfactive créative Peut être utilisée en point de vente ou lors de campagnes de communication Attirer les consommateurs vers un point de vente ou vers un lieu en particulier Générer un stimulus sensoriel qui incite un comportement précis Accentuer la théâtralisation des communications (storytelling)

1775175

ABANDONED SECTION 36

on 18 Jul 2017

MARKETING OLFACTIF

ÉLIXIR MÉDIA

1775175 · 1 Apr 2016

035

Offre de services : 8 étapes 1.ANALYSE DU CONTEXTE ACTUEL 2.CIBLES ET ...

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Élixir média (1)

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