Novelty and promotional items, namely, pens, pencils, desk sets, letter openers, mouse pads, note pads, memo cubes, note stickers, name tags, calendars, magnets, key chains, key fobs, key tags, novelty buttons, novelty pins, clocks, flashlights, mugs, beer steins, bottle openers, drink holders, balloons, stickers, banners, flags, decals, posters, plaques, trophies, golf balls, golf tees, playing cards, key chains, plastic shopping bags, cloth bags, namely, all-purpose reusable bags made of cloth, tote bags, travel bags, backpacks, clothing, namely, shirts, t-shirts, polo shirts, sweat shirts, fleece shirts, jackets, coats, sweaters, fleece pullovers, pants, shorts, active wear, sportswear, casual wear, outdoor winter wear, scarves, gloves, slippers, raincoats and rain jackets, slippers, sleepwear and loungewear, headwear and headgear, namely, caps, hats, visors, toques, headbands and umbrellas; printed publications, namely, newspapers, published in print, electronically, wirelessly or in on-line form, and periodicals, namely, magazines and magazine supplements, published in print, electronically, wirelessly or in on-line form; books, published in print, electronically, wirelessly or in on-line form.

Publishing services and broadcasting services, namely, creating, collecting, licensing, selling, distributing and disseminating data, text, graphics, still images, moving images and/or sound recordings via websites online, mobile messages, text (SMS), multimedia messaging (MMS), instant messaging, graphic images, e-mail, audio, video or a combination of these formats, namely, news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest; publication services, namely, publication of websites, newspapers, published in print, electronically, wirelessly or in on-line form, and periodicals, namely, magazines and magazine supplements, published in print, electronically, wirelessly or in on-line form; advertising services and display advertising services, namely, classified advertising services and display advertising services regarding the wares and services of others and performed by way of websites, newspapers, published in print, electronically, wirelessly or in on-line form, and periodicals, namely, magazines and magazine supplements, published in print, electronically, wirelessly or in on-line form; publication of advertising, namely, publication of advertising regarding the wares and services of others and performed in websites, newspapers, published in print, electronically, wirelessly or in on-line form, and periodicals, namely, magazines and magazine supplements, published in print, electronically, wirelessly or in on-line; transmission of advertising matter over the Internet, namely, publication of advertising for others via the Internet and on-line; operation of an electronic and on-line database, namely electronic data storage and retrieval services, archival and information retrieval services, electronic mail services, and on-line searching in the field of news and information regarding business, financial, political, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest; provision of news and information, namely, business, financial, political, entertainment, sports, tourism, travel, lifestyle, weather, and topics of general interest, all made available by means of a global computer network or wireless technology; electronic transmission of data, text, audio and video material, graphics and graphic images, still images, moving images and sound recordings, namely, news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest via websites online, mobile messages, text (SMS), multimedia messaging (MMS), instant messaging, e-mail, or a combination of these formats; providing multiple user access to computer networks and bulletin boards for the transfer and dissemination of a wide range of information, namely, news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest; operation of a website, namely, operation of a website providing news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest featuring a wide variety of topics of general interest to the public, namely, news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest, online services and online shopping services, namely, operating an online electronic marketplace provided over a global communications network and via text, online, and mobile barcode scanning; publishing services, namely, newspaper publishing and electronic publishing services; printing services, namely, newspaper, magazine and flyer printing services; editorial services, namely, online computer services, namely, classified advertising services for others, display advertising services for others, news monitoring services and editorial search services for others via computer, namely, search and retrieval services, namely a service that retrieves and delivers stored classified advertisements and editorial content; pagination services, namely, lay-out services for newspapers; book publishing services; the distribution of newspapers, magazines and sales and advertising materials, namely, flyers, samples, coupons and promotional items, namely, pens, pencils, desk sets, letter openers, mouse pads, note pads, memo cubes, note stickers, name tags, calendars, magnets, key chains, key fobs, key tags, novelty buttons, novelty pins, clocks, flashlights, mugs, beer steins, bottle openers, drink holders, balloons, stickers, banners, flags, decals, posters, plaques, trophies, golf balls, golf tees, playing cards, key chains, plastic shopping bags, cloth bags, namely, all-purpose reusable bags made of cloth, tote bags, travel bags, backpacks, clothing, namely, shirts, t-shirts, polo shirts, sweat shirts, fleece shirts, jackets, coats, sweaters, fleece pullovers, pants, shorts, active wear, sportswear, casual wear, outdoor winter wear, scarves, gloves, slippers, raincoats and rain jackets, slippers, sleepwear and loungewear, headwear and headgear, namely, caps, hats, visors, toques, headbands and umbrellas; market research; developing and executing promotional marketing concepts, namely, promoting the goods and services of others through promotional contests and the distribution of related printed and electronic material via text, mobile and online, consultation services, namely, providing advertising advice and services, marketing services for third parties, namely marketing planning and promotions; media planning, namely, devising strategies for communicating information regarding wares and services to consumers by print, electronic, wireless and online media and other media; creating and selling advertising space in print, electronic, wireless and online media and other media; selling advertising space on the Internet; news wire service for delivery of data, text, graphics, still images, moving images and/or sound recordings, namely, clips of music, interviews, news, information and entertainment programming, television programs and movies via websites online, mobile messages, text (SMS), multimedia messaging (MMS), instant messaging, graphic images, e-mail, audio, video or a combination of these formats; creating and maintaining websites for others; development of application programs and software for personal and handheld computers and handheld digital electronic devices.

Printed materials, namely, direct mail kits, namely mailings and information packages to raise awareness about the importance of early childhood literacy and means of promoting early childhood literacy; sponsor kits, namely mailings and information packages to inform sponsors and potential sponsors about the importance of early childhood literacy and about opportunities to donate time and money or otherwise support activities regarding early childhood literacy; teacher resource kits and school kit boxes, namely, educational kits consisting of teaching tools consisting of: teacher's guides and booklets for students containing study materials, information, and games to assist in education; posters and brochures; pledge forms; invitations; newsletters, reports and programs; and stationery, namely letterhead, envelopes and business cards; novelty items, namely, lunch bags and fabric carryalls; binders; buttons; stickers; coin boxes; bookmarks; banners and balloons; door hangers; and night lights; clothing, namely, t-shirts and jackets; baseball hats; and aprons.

Fundraising activities aimed at raising funds to support children's literacy programs and promotional events aimed at increasing awareness of the importance of early childhood literacy.

Novelty and promotional items, namely, pens, pencils, desk sets, letter openers, mouse pads, note pads, memo cubes, note stickers, name tags, calendars, magnets, key chains, key fobs, key tags, novelty buttons, novelty pins, clocks, flashlights, mugs, beer steins, bottle openers, drink holders, balloons, stickers, banners, flags, decals, posters, plaques, trophies, golf balls, golf tees, playing cards, key chains, plastic shopping bags, cloth bags, namely, all-purpose reusable bags made of cloth, tote bags, travel bags, backpacks, clothing, namely, shirts, t-shirts, polo shirts, sweat shirts, fleece shirts, jackets, coats, sweaters, fleece pullovers, pants, shorts, active wear, sportswear, casual wear, outdoor winter wear, scarves, gloves, slippers, raincoats and rain jackets, slippers, sleepwear and loungewear, headwear and headgear, namely, caps, hats, visors, toques, headbands and umbrellas; printed publications, namely, newspapers, published in print, electronically, wirelessly or in on-line form, and periodicals, namely, magazines and magazine supplements, published in print, electronically, wirelessly or in on-line form; books, published in print, electronically, wirelessly or in on-line form.

Publishing services and broadcasting services, namely, creating, collecting, licensing, selling, distributing and disseminating data, text, graphics, still images, moving images and/or sound recordings via websites online, mobile messages, text (SMS), multimedia messaging (MMS), instant messaging, graphic images, e-mail, audio, video or a combination of these formats, namely, news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest; publication services, namely, publication of websites, newspapers, published in print, electronically, wirelessly or in on-line form, and periodicals, namely, magazines and magazine supplements, published in print, electronically, wirelessly or in on-line form; advertising services and display advertising services, namely, classified advertising services and display advertising services regarding the wares and services of others and performed by way of websites, newspapers, published in print, electronically, wirelessly or in on-line form, and periodicals, namely, magazines and magazine supplements, published in print, electronically, wirelessly or in on-line form; publication of advertising, namely, publication of advertising regarding the wares and services of others and performed in websites, newspapers, published in print, electronically, wirelessly or in on-line form, and periodicals, namely, magazines and magazine supplements, published in print, electronically, wirelessly or in on-line; transmission of advertising matter over the Internet, namely, publication of advertising for others via the Internet and on-line; operation of an electronic and on-line database, namely electronic data storage and retrieval services, archival and information retrieval services, electronic mail services, and on-line searching in the field of news and information regarding business, financial, political, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest; provision of news and information, namely, business, financial, political, entertainment, sports, tourism, travel, lifestyle, weather, and topics of general interest, all made available by means of a global computer network or wireless technology; electronic transmission of data, text, audio and video material, graphics and graphic images, still images, moving images and sound recordings, namely, news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest via websites online, mobile messages, text (SMS), multimedia messaging (MMS), instant messaging, e-mail, or a combination of these formats; providing multiple user access to computer networks and bulletin boards for the transfer and dissemination of a wide range of information, namely, news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest; operation of a website, namely, operation of a website providing news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest featuring a wide variety of topics of general interest to the public, namely, news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest, online services and online shopping services, namely, operating an online electronic marketplace provided over a global communications network and via text, online, and mobile barcode scanning; publishing services, namely, newspaper publishing and electronic publishing services; printing services, namely, newspaper, magazine and flyer printing services; editorial services, namely, online computer services, namely, classified advertising services for others, display advertising services for others, news monitoring services and editorial search services for others via computer, namely, search and retrieval services, namely a service that retrieves and delivers stored classified advertisements and editorial content; pagination services, namely, lay-out services for newspapers; book publishing services; the distribution of newspapers, magazines and sales and advertising materials, namely, flyers, samples, coupons and promotional items, namely, pens, pencils, desk sets, letter openers, mouse pads, note pads, memo cubes, note stickers, name tags, calendars, magnets, key chains, key fobs, key tags, novelty buttons, novelty pins, clocks, flashlights, mugs, beer steins, bottle openers, drink holders, balloons, stickers, banners, flags, decals, posters, plaques, trophies, golf balls, golf tees, playing cards, key chains, plastic shopping bags, cloth bags, namely, all-purpose reusable bags made of cloth, tote bags, travel bags, backpacks, clothing, namely, shirts, t-shirts, polo shirts, sweat shirts, fleece shirts, jackets, coats, sweaters, fleece pullovers, pants, shorts, active wear, sportswear, casual wear, outdoor winter wear, scarves, gloves, slippers, raincoats and rain jackets, slippers, sleepwear and loungewear, headwear and headgear, namely, caps, hats, visors, toques, headbands and umbrellas; market research; developing and executing promotional marketing concepts, namely, promoting the goods and services of others through promotional contests and the distribution of related printed and electronic material via text, mobile and online, consultation services, namely, providing advertising advice and services, marketing services for third parties, namely marketing planning and promotions; media planning, namely, devising strategies for communicating information regarding wares and services to consumers by print, electronic, wireless and online media and other media; creating and selling advertising space in print, electronic, wireless and online media and other media; selling advertising space on the Internet; news wire service for delivery of data, text, graphics, still images, moving images and/or sound recordings, namely, clips of music, interviews, news, information and entertainment programming, television programs and movies via websites online, mobile messages, text (SMS), multimedia messaging (MMS), instant messaging, graphic images, e-mail, audio, video or a combination of these formats; creating and maintaining websites for others; development of application programs and software for personal and handheld computers and handheld digital electronic devices.

Novelty and promotional items, namely, pens, pencils, desk sets, letter openers, mouse pads, note pads, memo cubes, note stickers, name tags, calendars, magnets, key chains, key fobs, key tags, novelty buttons, novelty pins, clocks, flashlights, mugs, beer steins, bottle openers, drink holders, balloons, stickers, banners, flags, decals, posters, plaques, trophies, golf balls, golf tees, playing cards, key chains, plastic shopping bags, cloth bags, namely, all-purpose reusable bags made of cloth, tote bags, travel bags, backpacks, clothing, namely, shirts, t-shirts, polo shirts, sweat shirts, fleece shirts, jackets, coats, sweaters, fleece pullovers, pants, shorts, active wear, sportswear, casual wear, outdoor winter wear, scarves, gloves, slippers, raincoats and rain jackets, slippers, sleepwear and loungewear, headwear and headgear, namely, caps, hats, visors, toques, headbands and umbrellas; printed publications, namely, newspapers, published in print, electronically, wirelessly or in on-line form, and periodicals, namely, magazines and magazine supplements, published in print, electronically, wirelessly or in on-line form; books, published in print, electronically, wirelessly or in on-line form.

Publishing services and broadcasting services, namely, creating, collecting, licensing, selling, distributing and disseminating data, text, graphics, still images, moving images and/or sound recordings via websites online, mobile messages, text (SMS), multimedia messaging (MMS), instant messaging, graphic images, e-mail, audio, video or a combination of these formats, namely, news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest; publication services, namely, publication of websites, newspapers, published in print, electronically, wirelessly or in on-line form, and periodicals, namely, magazines and magazine supplements, published in print, electronically, wirelessly or in on-line form; advertising services and display advertising services, namely, classified advertising services and display advertising services regarding the wares and services of others and performed by way of websites, newspapers, published in print, electronically, wirelessly or in on-line form, and periodicals, namely, magazines and magazine supplements, published in print, electronically, wirelessly or in on-line form; publication of advertising, namely, publication of advertising regarding the wares and services of others and performed in websites, newspapers, published in print, electronically, wirelessly or in on-line form, and periodicals, namely, magazines and magazine supplements, published in print, electronically, wirelessly or in on-line; transmission of advertising matter over the Internet, namely, publication of advertising for others via the Internet and on-line; operation of an electronic and on-line database, namely electronic data storage and retrieval services, archival and information retrieval services, electronic mail services, and on-line searching in the field of news and information regarding business, financial, political, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest; provision of news and information, namely, business, financial, political, entertainment, sports, tourism, travel, lifestyle, weather, and topics of general interest, all made available by means of a global computer network or wireless technology; electronic transmission of data, text, audio and video material, graphics and graphic images, still images, moving images and sound recordings, namely, news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest via websites online, mobile messages, text (SMS), multimedia messaging (MMS), instant messaging, e-mail, or a combination of these formats; providing multiple user access to computer networks and bulletin boards for the transfer and dissemination of a wide range of information, namely, news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest; operation of a website, namely, operation of a website providing news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest featuring a wide variety of topics of general interest to the public, namely, news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest, online services and online shopping services, namely, operating an online electronic marketplace provided over a global communications network and via text, online, and mobile barcode scanning; publishing services, namely, newspaper publishing and electronic publishing services; printing services, namely, newspaper, magazine and flyer printing services; editorial services, namely, online computer services, namely, classified advertising services for others, display advertising services for others, news monitoring services and editorial search services for others via computer, namely, search and retrieval services, namely a service that retrieves and delivers stored classified advertisements and editorial content; pagination services, namely, lay-out services for newspapers; book publishing services; the distribution of newspapers, magazines and sales and advertising materials, namely, flyers, samples, coupons and promotional items, namely, pens, pencils, desk sets, letter openers, mouse pads, note pads, memo cubes, note stickers, name tags, calendars, magnets, key chains, key fobs, key tags, novelty buttons, novelty pins, clocks, flashlights, mugs, beer steins, bottle openers, drink holders, balloons, stickers, banners, flags, decals, posters, plaques, trophies, golf balls, golf tees, playing cards, key chains, plastic shopping bags, cloth bags, namely, all-purpose reusable bags made of cloth, tote bags, travel bags, backpacks, clothing, namely, shirts, t-shirts, polo shirts, sweat shirts, fleece shirts, jackets, coats, sweaters, fleece pullovers, pants, shorts, active wear, sportswear, casual wear, outdoor winter wear, scarves, gloves, slippers, raincoats and rain jackets, slippers, sleepwear and loungewear, headwear and headgear, namely, caps, hats, visors, toques, headbands and umbrellas; market research; developing and executing promotional marketing concepts, namely, promoting the goods and services of others through promotional contests and the distribution of related printed and electronic material via text, mobile and online, consultation services, namely, providing advertising advice and services, marketing services for third parties, namely marketing planning and promotions; media planning, namely, devising strategies for communicating information regarding wares and services to consumers by print, electronic, wireless and online media and other media; creating and selling advertising space in print, electronic, wireless and online media and other media; selling advertising space on the Internet; news wire service for delivery of data, text, graphics, still images, moving images and/or sound recordings, namely, clips of music, interviews, news, information and entertainment programming, television programs and movies via websites online, mobile messages, text (SMS), multimedia messaging (MMS), instant messaging, graphic images, e-mail, audio, video or a combination of these formats; creating and maintaining websites for others; development of application programs and software for personal and handheld computers and handheld digital electronic devices.

Novelty and promotional items, namely, pens, pencils, desk sets, letter openers, mouse pads, note pads, memo cubes, note stickers, name tags, calendars, magnets, key chains, key fobs, key tags, novelty buttons, novelty pins, clocks, flashlights, mugs, beer steins, bottle openers, drink holders, balloons, stickers, banners, flags, decals, posters, plaques, trophies, golf balls, golf tees, playing cards, key chains, plastic shopping bags, cloth bags, namely, all-purpose reusable bags made of cloth, tote bags, travel bags, backpacks, clothing, namely, shirts, t-shirts, polo shirts, sweat shirts, fleece shirts, jackets, coats, sweaters, fleece pullovers, pants, shorts, active wear, sportswear, casual wear, outdoor winter wear, scarves, gloves, slippers, raincoats and rain jackets, slippers, sleepwear and loungewear, headwear and headgear, namely, caps, hats, visors, toques, headbands and umbrellas; printed publications, namely, newspapers, published in print, electronically, wirelessly or in on-line form, and periodicals, namely, magazines and magazine supplements, published in print, electronically, wirelessly or in on-line form; books, published in print, electronically, wirelessly or in on-line form.

Publishing services and broadcasting services, namely, creating, collecting, licensing, selling, distributing and disseminating data, text, graphics, still images, moving images and/or sound recordings via websites online, mobile messages, text (SMS), multimedia messaging (MMS), instant messaging, graphic images, e-mail, audio, video or a combination of these formats, namely, news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest; publication services, namely, publication of websites, newspapers, published in print, electronically, wirelessly or in on-line form, and periodicals, namely, magazines and magazine supplements, published in print, electronically, wirelessly or in on-line form; advertising services and display advertising services, namely, classified advertising services and display advertising services regarding the wares and services of others and performed by way of websites, newspapers, published in print, electronically, wirelessly or in on-line form, and periodicals, namely, magazines and magazine supplements, published in print, electronically, wirelessly or in on-line form; publication of advertising, namely, publication of advertising regarding the wares and services of others and performed in websites, newspapers, published in print, electronically, wirelessly or in on-line form, and periodicals, namely, magazines and magazine supplements, published in print, electronically, wirelessly or in on-line; transmission of advertising matter over the Internet, namely, publication of advertising for others via the Internet and on-line; operation of an electronic and on-line database, namely electronic data storage and retrieval services, archival and information retrieval services, electronic mail services, and on-line searching in the field of news and information regarding business, financial, political, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest; provision of news and information, namely, business, financial, political, entertainment, sports, tourism, travel, lifestyle, weather, and topics of general interest, all made available by means of a global computer network or wireless technology; electronic transmission of data, text, audio and video material, graphics and graphic images, still images, moving images and sound recordings, namely, news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest via websites online, mobile messages, text (SMS), multimedia messaging (MMS), instant messaging, e-mail, or a combination of these formats; providing multiple user access to computer networks and bulletin boards for the transfer and dissemination of a wide range of information, namely, news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest; operation of a website, namely, operation of a website providing news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest featuring a wide variety of topics of general interest to the public, namely, news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest, online services and online shopping services, namely, operating an online electronic marketplace provided over a global communications network and via text, online, and mobile barcode scanning; publishing services, namely, newspaper publishing and electronic publishing services; printing services, namely, newspaper, magazine and flyer printing services; editorial services, namely, online computer services, namely, classified advertising services for others, display advertising services for others, news monitoring services and editorial search services for others via computer, namely, search and retrieval services, namely a service that retrieves and delivers stored classified advertisements and editorial content; pagination services, namely, lay-out services for newspapers; book publishing services; the distribution of newspapers, magazines and sales and advertising materials, namely, flyers, samples, coupons and promotional items, namely, pens, pencils, desk sets, letter openers, mouse pads, note pads, memo cubes, note stickers, name tags, calendars, magnets, key chains, key fobs, key tags, novelty buttons, novelty pins, clocks, flashlights, mugs, beer steins, bottle openers, drink holders, balloons, stickers, banners, flags, decals, posters, plaques, trophies, golf balls, golf tees, playing cards, key chains, plastic shopping bags, cloth bags, namely, all-purpose reusable bags made of cloth, tote bags, travel bags, backpacks, clothing, namely, shirts, t-shirts, polo shirts, sweat shirts, fleece shirts, jackets, coats, sweaters, fleece pullovers, pants, shorts, active wear, sportswear, casual wear, outdoor winter wear, scarves, gloves, slippers, raincoats and rain jackets, slippers, sleepwear and loungewear, headwear and headgear, namely, caps, hats, visors, toques, headbands and umbrellas; market research; developing and executing promotional marketing concepts, namely, promoting the goods and services of others through promotional contests and the distribution of related printed and electronic material via text, mobile and online, consultation services, namely, providing advertising advice and services, marketing services for third parties, namely marketing planning and promotions; media planning, namely, devising strategies for communicating information regarding wares and services to consumers by print, electronic, wireless and online media and other media; creating and selling advertising space in print, electronic, wireless and online media and other media; selling advertising space on the Internet; news wire service for delivery of data, text, graphics, still images, moving images and/or sound recordings, namely, clips of music, interviews, news, information and entertainment programming, television programs and movies via websites online, mobile messages, text (SMS), multimedia messaging (MMS), instant messaging, graphic images, e-mail, audio, video or a combination of these formats; creating and maintaining websites for others; development of application programs and software for personal and handheld computers and handheld digital electronic devices.

Novelty and promotional items, namely, pens, pencils, desk sets, letter openers, mouse pads, note pads, memo cubes, note stickers, name tags, calendars, magnets, key chains, key fobs, key tags, novelty buttons, novelty pins, clocks, flashlights, mugs, beer steins, bottle openers, drink holders, balloons, stickers, banners, flags, decals, posters, plaques, trophies, golf balls, golf tees, playing cards, key chains, plastic shopping bags, cloth bags, namely, all-purpose reusable bags made of cloth, tote bags, travel bags, backpacks, clothing, namely, shirts, t-shirts, polo shirts, sweat shirts, fleece shirts, jackets, coats, sweaters, fleece pullovers, pants, shorts, active wear, sportswear, casual wear, outdoor winter wear, scarves, gloves, slippers, raincoats and rain jackets, slippers, sleepwear and loungewear, headwear and headgear, namely, caps, hats, visors, toques, headbands and umbrellas; printed publications, namely, newspapers, published in print, electronically, wirelessly or in on-line form, and periodicals, namely, magazines and magazine supplements, published in print, electronically, wirelessly or in on-line form; books, published in print, electronically, wirelessly or in on-line form.

Publishing services and broadcasting services, namely, creating, collecting, licensing, selling, distributing and disseminating data, text, graphics, still images, moving images and/or sound recordings via websites online, mobile messages, text (SMS), multimedia messaging (MMS), instant messaging, graphic images, e-mail, audio, video or a combination of these formats, namely, news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest; publication services, namely, publication of websites, newspapers, published in print, electronically, wirelessly or in on-line form, and periodicals, namely, magazines and magazine supplements, published in print, electronically, wirelessly or in on-line form; advertising services and display advertising services, namely, classified advertising services and display advertising services regarding the wares and services of others and performed by way of websites, newspapers, published in print, electronically, wirelessly or in on-line form, and periodicals, namely, magazines and magazine supplements, published in print, electronically, wirelessly or in on-line form; publication of advertising, namely, publication of advertising regarding the wares and services of others and performed in websites, newspapers, published in print, electronically, wirelessly or in on-line form, and periodicals, namely, magazines and magazine supplements, published in print, electronically, wirelessly or in on-line; transmission of advertising matter over the Internet, namely, publication of advertising for others via the Internet and on-line; operation of an electronic and on-line database, namely electronic data storage and retrieval services, archival and information retrieval services, electronic mail services, and on-line searching in the field of news and information regarding business, financial, political, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest; provision of news and information, namely, business, financial, political, entertainment, sports, tourism, travel, lifestyle, weather, and topics of general interest, all made available by means of a global computer network or wireless technology; electronic transmission of data, text, audio and video material, graphics and graphic images, still images, moving images and sound recordings, namely, news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest via websites online, mobile messages, text (SMS), multimedia messaging (MMS), instant messaging, e-mail, or a combination of these formats; providing multiple user access to computer networks and bulletin boards for the transfer and dissemination of a wide range of information, namely, news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest; operation of a website, namely, operation of a website providing news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest featuring a wide variety of topics of general interest to the public, namely, news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest, online services and online shopping services, namely, operating an online electronic marketplace provided over a global communications network and via text, online, and mobile barcode scanning; publishing services, namely, newspaper publishing and electronic publishing services; printing services, namely, newspaper, magazine and flyer printing services; editorial services, namely, online computer services, namely, classified advertising services for others, display advertising services for others, news monitoring services and editorial search services for others via computer, namely, search and retrieval services, namely a service that retrieves and delivers stored classified advertisements and editorial content; pagination services, namely, lay-out services for newspapers; book publishing services; the distribution of newspapers, magazines and sales and advertising materials, namely, flyers, samples, coupons and promotional items, namely, pens, pencils, desk sets, letter openers, mouse pads, note pads, memo cubes, note stickers, name tags, calendars, magnets, key chains, key fobs, key tags, novelty buttons, novelty pins, clocks, flashlights, mugs, beer steins, bottle openers, drink holders, balloons, stickers, banners, flags, decals, posters, plaques, trophies, golf balls, golf tees, playing cards, key chains, plastic shopping bags, cloth bags, namely, all-purpose reusable bags made of cloth, tote bags, travel bags, backpacks, clothing, namely, shirts, t-shirts, polo shirts, sweat shirts, fleece shirts, jackets, coats, sweaters, fleece pullovers, pants, shorts, active wear, sportswear, casual wear, outdoor winter wear, scarves, gloves, slippers, raincoats and rain jackets, slippers, sleepwear and loungewear, headwear and headgear, namely, caps, hats, visors, toques, headbands and umbrellas; market research; developing and executing promotional marketing concepts, namely, promoting the goods and services of others through promotional contests and the distribution of related printed and electronic material via text, mobile and online, consultation services, namely, providing advertising advice and services, marketing services for third parties, namely marketing planning and promotions; media planning, namely, devising strategies for communicating information regarding wares and services to consumers by print, electronic, wireless and online media and other media; creating and selling advertising space in print, electronic, wireless and online media and other media; selling advertising space on the Internet; news wire service for delivery of data, text, graphics, still images, moving images and/or sound recordings, namely, clips of music, interviews, news, information and entertainment programming, television programs and movies via websites online, mobile messages, text (SMS), multimedia messaging (MMS), instant messaging, graphic images, e-mail, audio, video or a combination of these formats; creating and maintaining websites for others; development of application programs and software for personal and handheld computers and handheld digital electronic devices.

Novelty and promotional items, namely, pens, pencils, desk sets, letter openers, mouse pads, note pads, memo cubes, note stickers, name tags, calendars, magnets, key chains, key fobs, key tags, novelty buttons, novelty pins, clocks, flashlights, mugs, beer steins, bottle openers, drink holders, balloons, stickers, banners, flags, decals, posters, plaques, trophies, golf balls, golf tees, playing cards, key chains, plastic shopping bags, cloth bags, namely, all-purpose reusable bags made of cloth, tote bags, travel bags, backpacks, clothing, namely, shirts, t-shirts, polo shirts, sweat shirts, fleece shirts, jackets, coats, sweaters, fleece pullovers, pants, shorts, active wear, sportswear, casual wear, outdoor winter wear, scarves, gloves, slippers, raincoats and rain jackets, slippers, sleepwear and loungewear, headwear and headgear, namely, caps, hats, visors, toques, headbands and umbrellas; printed publications, namely, newspapers, published in print, electronically, wirelessly or in on-line form, and periodicals, namely, magazines and magazine supplements, published in print, electronically, wirelessly or in on-line form; books, published in print, electronically, wirelessly or in on-line form.

Publishing services and broadcasting services, namely, creating, collecting, licensing, selling, distributing and disseminating data, text, graphics, still images, moving images and/or sound recordings via websites online, mobile messages, text (SMS), multimedia messaging (MMS), instant messaging, graphic images, e-mail, audio, video or a combination of these formats, namely, news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest; publication services, namely, publication of websites, newspapers, published in print, electronically, wirelessly or in on-line form, and periodicals, namely, magazines and magazine supplements, published in print, electronically, wirelessly or in on-line form; advertising services and display advertising services, namely, classified advertising services and display advertising services regarding the wares and services of others and performed by way of websites, newspapers, published in print, electronically, wirelessly or in on-line form, and periodicals, namely, magazines and magazine supplements, published in print, electronically, wirelessly or in on-line form; publication of advertising, namely, publication of advertising regarding the wares and services of others and performed in websites, newspapers, published in print, electronically, wirelessly or in on-line form, and periodicals, namely, magazines and magazine supplements, published in print, electronically, wirelessly or in on-line; transmission of advertising matter over the Internet, namely, publication of advertising for others via the Internet and on-line; operation of an electronic and on-line database, namely electronic data storage and retrieval services, archival and information retrieval services, electronic mail services, and on-line searching in the field of news and information regarding business, financial, political, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest; provision of news and information, namely, business, financial, political, entertainment, sports, tourism, travel, lifestyle, weather, and topics of general interest, all made available by means of a global computer network or wireless technology; electronic transmission of data, text, audio and video material, graphics and graphic images, still images, moving images and sound recordings, namely, news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest via websites online, mobile messages, text (SMS), multimedia messaging (MMS), instant messaging, e-mail, or a combination of these formats; providing multiple user access to computer networks and bulletin boards for the transfer and dissemination of a wide range of information, namely, news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest; operation of a website, namely, operation of a website providing news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest featuring a wide variety of topics of general interest to the public, namely, news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest, online services and online shopping services, namely, operating an online electronic marketplace provided over a global communications network and via text, online, and mobile barcode scanning; publishing services, namely, newspaper publishing and electronic publishing services; printing services, namely, newspaper, magazine and flyer printing services; editorial services, namely, online computer services, namely, classified advertising services for others, display advertising services for others, news monitoring services and editorial search services for others via computer, namely, search and retrieval services, namely a service that retrieves and delivers stored classified advertisements and editorial content; pagination services, namely, lay-out services for newspapers; book publishing services; the distribution of newspapers, magazines and sales and advertising materials, namely, flyers, samples, coupons and promotional items, namely, pens, pencils, desk sets, letter openers, mouse pads, note pads, memo cubes, note stickers, name tags, calendars, magnets, key chains, key fobs, key tags, novelty buttons, novelty pins, clocks, flashlights, mugs, beer steins, bottle openers, drink holders, balloons, stickers, banners, flags, decals, posters, plaques, trophies, golf balls, golf tees, playing cards, key chains, plastic shopping bags, cloth bags, namely, all-purpose reusable bags made of cloth, tote bags, travel bags, backpacks, clothing, namely, shirts, t-shirts, polo shirts, sweat shirts, fleece shirts, jackets, coats, sweaters, fleece pullovers, pants, shorts, active wear, sportswear, casual wear, outdoor winter wear, scarves, gloves, slippers, raincoats and rain jackets, slippers, sleepwear and loungewear, headwear and headgear, namely, caps, hats, visors, toques, headbands and umbrellas; market research; developing and executing promotional marketing concepts, namely, promoting the goods and services of others through promotional contests and the distribution of related printed and electronic material via text, mobile and online, consultation services, namely, providing advertising advice and services, marketing services for third parties, namely marketing planning and promotions; media planning, namely, devising strategies for communicating information regarding wares and services to consumers by print, electronic, wireless and online media and other media; creating and selling advertising space in print, electronic, wireless and online media and other media; selling advertising space on the Internet; news wire service for delivery of data, text, graphics, still images, moving images and/or sound recordings, namely, clips of music, interviews, news, information and entertainment programming, television programs and movies via websites online, mobile messages, text (SMS), multimedia messaging (MMS), instant messaging, graphic images, e-mail, audio, video or a combination of these formats; creating and maintaining websites for others; development of application programs and software for personal and handheld computers and handheld digital electronic devices.

Novelty and promotional items, namely, pens, pencils, desk sets, letter openers, mouse pads, note pads, memo cubes, note stickers, name tags, calendars, magnets, key chains, key fobs, key tags, novelty buttons, novelty pins, clocks, flashlights, mugs, beer steins, bottle openers, drink holders, balloons, stickers, banners, flags, decals, posters, plaques, trophies, golf balls, golf tees, playing cards, key chains, plastic shopping bags, cloth bags, namely, all-purpose reusable bags made of cloth, tote bags, travel bags, backpacks, clothing, namely, shirts, t-shirts, polo shirts, sweat shirts, fleece shirts, jackets, coats, sweaters, fleece pullovers, pants, shorts, active wear, sportswear, casual wear, outdoor winter wear, scarves, gloves, slippers, raincoats and rain jackets, slippers, sleepwear and loungewear, headwear and headgear, namely, caps, hats, visors, toques, headbands and umbrellas; printed publications, namely, newspapers, published in print, electronically, wirelessly or in on-line form, and periodicals, namely, magazines and magazine supplements, published in print, electronically, wirelessly or in on-line form; books, published in print, electronically, wirelessly or in on-line form.

Publishing services and broadcasting services, namely, creating, collecting, licensing, selling, distributing and disseminating data, text, graphics, still images, moving images and/or sound recordings via websites online, mobile messages, text (SMS), multimedia messaging (MMS), instant messaging, graphic images, e-mail, audio, video or a combination of these formats, namely, news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest; publication services, namely, publication of websites, newspapers, published in print, electronically, wirelessly or in on-line form, and periodicals, namely, magazines and magazine supplements, published in print, electronically, wirelessly or in on-line form; advertising services and display advertising services, namely, classified advertising services and display advertising services regarding the wares and services of others and performed by way of websites, newspapers, published in print, electronically, wirelessly or in on-line form, and periodicals, namely, magazines and magazine supplements, published in print, electronically, wirelessly or in on-line form; publication of advertising, namely, publication of advertising regarding the wares and services of others and performed in websites, newspapers, published in print, electronically, wirelessly or in on-line form, and periodicals, namely, magazines and magazine supplements, published in print, electronically, wirelessly or in on-line; transmission of advertising matter over the Internet, namely, publication of advertising for others via the Internet and on-line; operation of an electronic and on-line database, namely electronic data storage and retrieval services, archival and information retrieval services, electronic mail services, and on-line searching in the field of news and information regarding business, financial, political, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest; provision of news and information, namely, business, financial, political, entertainment, sports, tourism, travel, lifestyle, weather, and topics of general interest, all made available by means of a global computer network or wireless technology; electronic transmission of data, text, audio and video material, graphics and graphic images, still images, moving images and sound recordings, namely, news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest via websites online, mobile messages, text (SMS), multimedia messaging (MMS), instant messaging, e-mail, or a combination of these formats; providing multiple user access to computer networks and bulletin boards for the transfer and dissemination of a wide range of information, namely, news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest; operation of a website, namely, operation of a website providing news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest featuring a wide variety of topics of general interest to the public, namely, news and information regarding finance, business, politics, entertainment, sports, tourism, travel, lifestyle, weather and topics of general interest, online services and online shopping services, namely, operating an online electronic marketplace provided over a global communications network and via text, online, and mobile barcode scanning; publishing services, namely, newspaper publishing and electronic publishing services; printing services, namely, newspaper, magazine and flyer printing services; editorial services, namely, online computer services, namely, classified advertising services for others, display advertising services for others, news monitoring services and editorial search services for others via computer, namely, search and retrieval services, namely a service that retrieves and delivers stored classified advertisements and editorial content; pagination services, namely, lay-out services for newspapers; book publishing services; the distribution of newspapers, magazines and sales and advertising materials, namely, flyers, samples, coupons and promotional items, namely, pens, pencils, desk sets, letter openers, mouse pads, note pads, memo cubes, note stickers, name tags, calendars, magnets, key chains, key fobs, key tags, novelty buttons, novelty pins, clocks, flashlights, mugs, beer steins, bottle openers, drink holders, balloons, stickers, banners, flags, decals, posters, plaques, trophies, golf balls, golf tees, playing cards, key chains, plastic shopping bags, cloth bags, namely, all-purpose reusable bags made of cloth, tote bags, travel bags, backpacks, clothing, namely, shirts, t-shirts, polo shirts, sweat shirts, fleece shirts, jackets, coats, sweaters, fleece pullovers, pants, shorts, active wear, sportswear, casual wear, outdoor winter wear, scarves, gloves, slippers, raincoats and rain jackets, slippers, sleepwear and loungewear, headwear and headgear, namely, caps, hats, visors, toques, headbands and umbrellas; market research; developing and executing promotional marketing concepts, namely, promoting the goods and services of others through promotional contests and the distribution of related printed and electronic material via text, mobile and online, consultation services, namely, providing advertising advice and services, marketing services for third parties, namely marketing planning and promotions; media planning, namely, devising strategies for communicating information regarding wares and services to consumers by print, electronic, wireless and online media and other media; creating and selling advertising space in print, electronic, wireless and online media and other media; selling advertising space on the Internet; news wire service for delivery of data, text, graphics, still images, moving images and/or sound recordings, namely, clips of music, interviews, news, information and entertainment programming, television programs and movies via websites online, mobile messages, text (SMS), multimedia messaging (MMS), instant messaging, graphic images, e-mail, audio, video or a combination of these formats; creating and maintaining websites for others; development of application programs and software for personal and handheld computers and handheld digital electronic devices.