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APPLOVIN

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APPLOVIN
FORMALIZED

on 10 Apr 2025

Last Applicant/ Owned by

AppLovin Corporation

1100 Page Mill RoadPalo Alto, CA 94304

US

Serial Number

2391771 filed on 10th Apr 2025

Correspondent Address

GOWLING WLG (CANADA) LLP

SUITE 16001 FIRST CANADIAN PLACE100 KING STREET WESTTORONTO

ONTARIO

CA

M5X1G5

APPLOVIN

Trademark usage description

downloadable mobile applications; downloadable software development and publishing tools; downloadable software for scaling the distribution of other Read More

Classification Information

Class [009]
Downloadable mobile applications; Downloadable software development and publishing tools; Downloadable software for scaling the distribution of other software; Downloadable software for advertising, marketing, and monetizing other software; Downloadable software for software user acquisition management and scaling; Downloadable software for streaming audio and video content on mobile phones, tablets, personal computers, and televisions; Downloadable computer software platforms for recommending and placing advertisements and programmatic advertising in the field of advertising; Downloadable computer programs for recommending and placing advertisements and programmatic advertising in the field of advertising; Downloadable artificial intelligence (AI) software to create, automate and optimize advertising; Downloadable computer software for creating, recommending and placing advertisements; Downloadable computer software for programmatic advertising in the field of advertising; Downloadable computer software for mobile devices that uses data to recommend and deliver advertising; Downloadable computer software in the fields of e-commerce and gaming for tracking and optimizing digital advertising revenue and profitability; Downloadable computer software in the fields of e-commerce and gaming using artificial intelligence for use in optimizing advertising impressions and determining optimal recommendation and placement of advertisements; Downloadable and installable downloadable computer software in the fields of e-commerce and gaming featuring software for use in optimizing automated advertising campaigns and managing advertising inventory; Downloadable and installable downloadable computer software in the fields of e-commerce and gaming featuring software for purposes of determining optimal creation, recommendation and placement of advertisements; Downloadable and installable downloadable computer software in the fields of e-commerce and gaming featuring software for programming, managing, recommending, reporting, planning and delivery of automated advertising; Downloadable and installable downloadable computer software in the fields of e-commerce and gaming for attributing purchases and key performance indicators to responsible third-party advertisements; Downloadable software for programmatic advertising in the field of advertising; Downloadable software for programmatic advertising in the nature of mobile applications in the field of advertising; Downloadable software development kits (SDK); Downloadable software development kits to allow users to create and share artificial intelligence software applications; Downloadable computer software and mobile applications for gaming, video gaming, and interactive gaming; downloadable electronic game software

Classification kind code

12

Class [035]
Advertising, marketing, and promotional services; Creating, providing, recommending and disseminating advertising content for others; Dissemination of advertising for others via public and private wireless networks for display on mobile devices; Creation of advertising content; Promoting the goods and services of others, namely, connecting software developers and advertisers in order to distribute advertising content to end users; Advertising agency services; Online advertising on a computer network; Online advertising and marketing services in the fields of e-commerce and gaming via wireless networks and the Internet for display on mobile devices; Consulting, advisory, and information services related to the aforesaid services; Advertising, marketing and promotional consultancy, advisory and assistance services; Dissemination and recommendation of advertising for others via the internet; Market analysis and research for advertising; Compilation of statistics relating to advertising; Programmatic advertising; Provision of advertising space on the internet, including for real time advertising; Information relating to advertising, marketing and advertising media provided online; Advertising and marketing advice for others related to e-commerce and gaming; Arranging of commercial transactions for third parties for others in the fields of advertising, gaming and e-commerce; Consultancy regarding advertising communication strategies; Collection, processing, systematization, compilation, and analysis of data relevant for advertising

Classification kind code

12

Class [038]
Electronic transmission and streaming of digital media content for others via the internet or other communications network; Mobile media services in the nature of electronic transmission of entertainment media content

Classification kind code

12

Class [041]
Education services, namely, providing non-downloadable webinars in the field of marketing and advertising; Providing a website featuring blogs and non-downloadable publications in the nature of articles in the fields of advertising and marketing, digital advertising, artificial intelligence, e-commerce, computer software and mobile applications; Providing a website featuring resources, namely, non-downloadable publications in the nature of guides and reports in the field of advertising and marketing, digital advertising, artificial intelligence, e-commerce, computer software and mobile applications; Providing non-downloadable videos in the fields of advertising and marketing, digital advertising, artificial intelligence, e-commerce, computer software and mobile applications via a website; Entertainment information; Entertainment services; Entertainment services, namely online gaming services in the nature of providing online electronic games, online multiplayer video games, and online video games; organization of electronic game competitions, contests, and challenges; providing a website featuring entertainment information related to electronic games and gaming; providing entertainment information in the fields of electronic games and gaming; Multimedia publishing relating to software

Classification kind code

12

Class [042]
Providing temporary use of online non-downloadable software and applications for use in the management of mobile software applications; Design and development of computer software and mobile applications; Software and mobile application technical support services, namely, troubleshooting of computer and mobile application software problems, and services for the updating and maintenance of computer and mobile application software; Software as a service (SAAS) services featuring software for mobile application software development; Providing online non-downloadable software development and publishing tools; Providing online non-downloadable software for scaling the distribution of other software; Providing online non-downloadable software for advertising, marketing, and monetizing other software; providing online non-downloadable software for user acquisition management and scaling; Information, advisory, and consulting services relating to the aforesaid services; Providing online non-downloadable software for the collection, editing, organizing, modifying, book marking, transmission, storage, and sharing information; Platform as a service (PAAS) featuring computer software platforms for digital advertising; Platform as a service (PAAS) featuring non-downloadable computer software for use in creating, formatting, optimization and delivery of advertisements via the internet; Platform as a service (PAAS) featuring software using artificial intelligence (AI) for use in creating, formatting, optimization and delivery of advertisements via the internet; Software as a service (SAAS) services featuring computer software for digital advertising; Software as a service (SAAS) services featuring software for programmatic advertising in the field of advertising; Software as a service (SAAS) services featuring software using artificial intelligence (AI) for use in creating, formatting, optimization and delivery of advertisements via the internet; Software as a service (SAAS) services featuring artificial intelligence software for attributing purchases and key performance indicators to responsible advertisements; Software as a service (SAAS) services featuring artificial intelligence software that provides real-time intelligence by combining information from various databases to determine advertisement delivery to users on various platforms; Software as a service (SAAS) services featuring software development and publishing tools; Artificial intelligence-enabled software as a service (SAAS) services featuring software for use in optimizing advertising campaigns, optimizing bidding on impressions and determining optimal placement of advertisements; Providing online non-downloadable software development and publishing tools; Providing online non-downloadable software for scaling the distribution of other software; Providing online non-downloadable software for advertising, marketing, and monetizing other software; Providing online non-downloadable software for user acquisition management and scaling; Providing temporary use of online non-downloadable software development kits (SDKS); Providing a web hosting platform for users to access real-time analytics and measurements; Design and development of computer software for reading, transmitting and organizing data in the fields of e-commerce and gaming; Data analysis in the fields of audience monetization and revenue generation; Technological consultation and services in the fields of artificial intelligence, e-commerce and gaming; Providing online non-downloadable game software and applications

Classification kind code

12

Mark Details

Serial Number

2391771

Mark Type

Trademark

Legal History

Action TakenStatus
Submitted for opposition 30
on 10th Apr 2025		Filed
Submitted for opposition 1
on 10th Apr 2025		Created
Submitted for opposition 31
on 10th Apr 2025		Formalized