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AURA

View On IC.GC.CA

REGISTERED

on 27 Jan 2020

Last Applicant/ Owned by

SALESFORCE INC.

Salesforce Tower415 Mission St., 3rd FloorSan Francisco, CA 94105

Serial Number

1608049 filed on 24^th Dec 2012

Registration Number

TMA1070903 registered on 27^th Jan 2020

Registration expiry Date

27^th Jan 2030

Correspondent Address

GOWLING WLG (CANADA) LLP

SUITE 16001 FIRST CANADIAN PLACE100 KING STREET WESTTORONTO

ONTARIO

M5X1G5

AURA

Trademark usage description

computers all aforementioned goods except for the digital and analogue mixing, forwarding, processing and storage of sound and image signals for use o Read More

Classification Information

Class [009]
Computers all aforementioned goods except for the digital and analogue mixing, forwarding, processing and storage of sound and image signals for use on radio and television, and for live performances and shows and except for manipulating digital or analogue sound data for regulating, sound quality improvement and compression purposes and except for controlling and regulating sound engineering installations; computer hardware all aforementioned goods except for the digital and analogue mixing, forwarding, processing and storage of sound and image signals for use on radio and television, and for live performances and shows and except for manipulating digital or analogue sound data for regulating, sound quality improvement and compression purposes and except for controlling and regulating sound engineering installations; computer servers all aforementioned goods except for the digital and analogue mixing, forwarding, processing and storage of sound and image signals for use on radio and television, and for live performances and shows and except for manipulating digital or analogue sound data for regulating, sound quality improvement and compression purposes and except for controlling and regulating sound engineering installations; games programs for computers all aforementioned goods except for the digital and analogue mixing, forwarding, processing and storage of sound and image signals for use on radio and television, and for live performances and shows and except for manipulating digital or analogue sound data for regulating, sound quality improvement and compression purposes and except for controlling and regulating sound engineering installations; computer software (recorded and downloadable), for the scanning, displaying, processing, storage and output of multimedia and social network data on computer networks, the Internet, and on mobile terminals all aforementioned goods except for the digital and analogue mixing, forwarding, processing and storage of sound and image signals for use on radio and television, and for live performances and shows and except for manipulating digital or analogue sound data for regulating, sound quality improvement and compression purposes and except for controlling and regulating sound engineering installations; machine-readable data carriers, namely, hard drives, CDs and DVDs containing information and data pools in the field marketing, promotion, sales, customer information, customer relationship management, sales support, employee efficiency and social media networks all aforementioned goods except for the digital and analogue mixing, forwarding, processing and storage of sound and image signals for use on radio and television, and for live performances and shows and except for manipulating digital or analogue sound data for regulating, sound quality improvement and compression purposes and except for controlling and regulating sound engineering installations; sound and image recording carriers (except unexposed film),namely, integrated digital cameras and digital video recorders all aforementioned goods except for the digital and analogue mixing, forwarding, processing and storage of sound and image signals for use on radio and television, and for live performances and shows and except for manipulating digital or analogue sound data for regulating, sound quality improvement and compression purposes and except for controlling and regulating sound engineering installations; electronic publications (downloadable) in the field of marketing, promotion, sales, customer information, customer relationship management, sales support, and employee efficiency all aforementioned goods except for the digital and analogue mixing, forwarding, processing and storage of sound and image signals for use on radio and television, and for live performances and shows and except for manipulating digital or analogue sound data for regulating, sound quality improvement and compression purposes and except for controlling and regulating sound engineering installations; computer software to facilitate communicating online and through other shared networks and for customizing computer application user interfaces all aforementioned goods except for the digital and analogue mixing, forwarding, processing and storage of sound and image signals for use on radio and television, and for live performances and shows and except for manipulating digital or analogue sound data for regulating, sound quality improvement and compression purposes and except for controlling and regulating sound engineering installations; computer software development software all aforementioned goods except for the digital and analogue mixing, forwarding, processing and storage of sound and image signals for use on radio and television, and for live performances and shows and except for manipulating digital or analogue sound data for regulating, sound quality improvement and compression purposes and except for controlling and regulating sound engineering installations; website development software all aforementioned goods except for the digital and analogue mixing, forwarding, processing and storage of sound and image signals for use on radio and television, and for live performances and shows and except for manipulating digital or analogue sound data for regulating, sound quality improvement and compression purposes and except for controlling and regulating sound engineering installations; computer software for computer system and application development, deployment and management.

Classification kind code

Class [035]
Advertising for others, namely television advertising, online advertising on computer networks, radio advertising, advertising by mail order, bill-posting, print and Internet advertising; advertising for others via mobile radio networks; advertising for others on mobile phone television; advertising on the Internet for others; advertising agency services; planning and design of advertising activities for others; advertising for others, namely, presentation of companies on the Internet and other media; distribution of samples; public relations; market research, including in particular for others, on digital networks; telemarketing services; market research and analysis services; public relations agency services, namely public relations; rental of advertising space on the Internet; arranging advertising events for others; merchandising agency services, namely advertising, sales research and market studies and analysis; auctioneering on the Internet; arranging and conducting of exhibitions and trade fairs for industrial, commercial and advertising purposes; business management services; advisory services relating to advertising and marketing; business management and organization consultancy, in particular development of business concepts; business management advisory and consultancy services; business development consultancy; providing administrative, operational, managerial and executive assistance to commercial and industrial firms in the conduct of their business; arranging of trading and economical contacts, also over the Internet; arranging of contracts, for others, for the providing of services; arranging of contracts, for others, for the buying and selling of goods; arranging of commercial transactions, for others, including within the framework of e-commerce; arranging of contracts, for others, for the providing of services with regard to lotteries and competitions; administrative order processing; consumer consultancy with regard to products and claims management (office functions) via service hotlines for consumers, in particular for Internet users (call centre services); conducting research in computer files, in databases, on the Internet and on computer networks, for others, with regard to business matters and into offers for goods and services; maintenance and compilation of data and information in computer databases; systematic ordering of data in computer databases; compilation of statistics; indexing of data and information; office functions for the creating of indexes with regard to information, websites and other information sources; compilation of data, namely, image, audio and video data in computer databases.

Classification kind code

Class [041]
Publication of printed matter, books, newspapers and periodicals (other than for advertising purposes) all aforementioned goods except for the digital and analogue mixing, forwarding, processing and storage of sound and image signals for use on radio and television, and for live performances and shows and except for manipulating digital or analogue sound data for regulating, sound quality improvement and compression purposes and except for controlling and regulating sound engineering installations; publication of newspapers, periodicals and books, and of printed instructional and information material (other than for advertising purposes), in electronic form and on the Internet all aforementioned goods except for the digital and analogue mixing, forwarding, processing and storage of sound and image signals for use on radio and television, and for live performances and shows and except for manipulating digital or analogue sound data for regulating, sound quality improvement and compression purposes and except for controlling and regulating sound engineering installations; rental of printed publications all aforementioned goods except for the digital and analogue mixing, forwarding, processing and storage of sound and image signals for use on radio and television, and for live performances and shows and except for manipulating digital or analogue sound data for regulating, sound quality improvement and compression purposes and except for controlling and regulating sound engineering installations; online publication of printed matter (other than for advertising purposes) all aforementioned goods except for the digital and analogue mixing, forwarding, processing and storage of sound and image signals for use on radio and television, and for live performances and shows and except for manipulating digital or analogue sound data for regulating, sound quality improvement and compression purposes and except for controlling and regulating sound engineering installations; editing of (mobile) websites all aforementioned goods except for the digital and analogue mixing, forwarding, processing and storage of sound and image signals for use on radio and television, and for live performances and shows and except for manipulating digital or analogue sound data for regulating, sound quality improvement and compression purposes and except for controlling and regulating sound engineering installations; digital picture development and distribution service all aforementioned goods except for the digital and analogue mixing, forwarding, processing and storage of sound and image signals for use on radio and television, and for live performances and shows and except for manipulating digital or analogue sound data for regulating, sound quality improvement and compression purposes and except for controlling and regulating sound engineering installations; production of television, mobile phone television and radio programs all aforementioned goods except for the digital and analogue mixing, forwarding, processing and storage of sound and image signals for use on radio and television, and for live performances and shows and except for manipulating digital or analogue sound data for regulating, sound quality improvement and compression purposes and except for controlling and regulating sound engineering installations; event planning, namely, arranging and conducting entertainment events conferences, congresses, concerts, symposiums, seminars, training courses, instructional and lecture events, cultural events, live cultural, sporting events, training events, in connection with software applications for posting images, links, videos, text and other brand content, for retrieving, sorting, filtering and moderating user generated content and online communications, for managing brand content on social media websites and social networks, and for analyzing, retrieving and managing the performance of brand engagement all aforementioned goods except for the digital and analogue mixing, forwarding, processing and storage of sound and image signals for use on radio and television, and for live performances and shows and except for manipulating digital or analogue sound data for regulating, sound quality improvement and compression purposes and except for controlling and regulating sound engineering installations; online video gaming services all aforementioned goods except for the digital and analogue mixing, forwarding, processing and storage of sound and image signals for use on radio and television, and for live performances and shows and except for manipulating digital or analogue sound data for regulating, sound quality improvement and compression purposes and except for controlling and regulating sound engineering installations.

Classification kind code

Class [042]
Design and development of computer hardware and software; computer software consultancy; computer system design and analysis including for posting images, links, videos, text and other brand content, for retrieving, sorting, filtering and moderating user generated content and online communications, for managing brand content on social media websites and social networks, and for analyzing, retrieving and managing the performance of brand engagement; creating and maintaining web sites for others; data conversion of computer programs and data [not physical conversion]; maintenance of computer software; monitoring of computer systems by remote access; providing search engines for the internet; rental of computer software; designing and developing software for generating embeddable code for websites, for the purpose of creating, customizing, deploying, scheduling, tracking, analyzing and managing online content on users' websites, on social media websites and other online forums, and for analyzing, monitoring and managing the performance of brand engagement of others; software for creating and deploying customized interactive content on social profiles; software as a service (SAAS) services, namely, hosting software for use by others for use in the development of computer software, websites, and computer systems; application service provider (ASP), namely, hosting computer software applications of others.

Classification kind code

Class [045]
Licensing of computer systems and software; brand engagement and online communications investigation services; monitoring of social sites and online content for others; providing online social networking services for others; designing and developing computer software to facilitate communicating online and through other shared networks and for customizing computer application user interfaces.

Classification kind code

Mark Details

Serial Number

1608049

Mark Type

Trademark

Legal History

Action Taken	Status
Submitted for opposition 26 on 31^st Dec 2015	Approved
Submitted for opposition 27 on 9^th Nov 2015	Approval Notice Sent
Submitted for opposition 12 on 9^th Apr 2015	Extension of Time
Submitted for opposition 15 on 30^th Sept 2014	Correspondence Created
Submitted for opposition 12 on 19^th Dec 2013	Extension of Time
Submitted for opposition 22 on 14^th Jun 2013	Search Recorded
Submitted for opposition 20 on 14^th Jun 2013	Examiner's First Report
Submitted for opposition 31 on 9^th Jan 2013	Formalized
Submitted for opposition 30 on 24^th Dec 2012	Filed
Submitted for opposition 1 on 24^th Dec 2012	Created