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Canada

C$
AXON CONNECT
FORMALIZED

on 27 Sept 2024

Last Applicant/ Owned by

AppLovin Corporation

1100 Page Mill RoadPalo Alto, CA 94304

US

Serial Number

2352586 filed on 27th Sept 2024

Correspondent Address

GOWLING WLG (CANADA) LLP

SUITE 16001 FIRST CANADIAN PLACE100 KING STREET WESTTORONTO

ONTARIO

CA

M5X1G5

AXON CONNECT

Trademark usage description

downloadable and installable computer software in the field of e-commerce for tracking and optimizing digital advertising revenue and profitability; d Read More

Classification Information


Class [009]
Downloadable and installable computer software in the field of e-commerce for tracking and optimizing digital advertising revenue and profitability; Downloadable and installable computer software in the field of e-commerce using artificial intelligence for use in optimizing advertising impressions and determining optimal placement of advertisements; Downloadable and installable computer software in the field of e-commerce featuring software for use in optimizing automated advertising campaigns and managing advertising inventory; Downloadable and installable computer software in the field of e-commerce featuring software for purposes of determining optimal placement of advertisements; Downloadable and installable computer software in the field of e-commerce featuring software for programming, managing, reporting, planning and delivery of automated advertising; Downloadable and installable computer software in the field of e-commerce for attributing purchases and key performance indicators to responsible third-party advertisements


Classification kind code

12

Class [042]
Software as a service (SAAS) services featuring artificial intelligence software for attributing purchases and key performance indicators to responsible advertisements; Artificial intelligence-enabled software as a service (SAAS) for use in optimizing advertising campaigns, optimizing bidding on impressions and determining optimal placement of advertisements; Software as a service (SAAS) services featuring artificial intelligence software that provides real-time intelligence by combining information from various databases to determine advertisement delivery to users on various platforms


Classification kind code

12

Mark Details


Serial Number

2352586

Mark Type

Trademark

Legal History


Action TakenStatus
Submitted for opposition 130
on 13th Jan 2025
Note to file
Submitted for opposition 287
on 10th Oct 2024
Pre-Assessment Letter Sent
Submitted for opposition 30
on 27th Sept 2024
Filed
Submitted for opposition 1
on 27th Sept 2024
Created
Submitted for opposition 31
on 27th Sept 2024
Formalized