Axtria MarketingIQ

Class [042]
Software as a service (SAAS) services featuring software for customer data management, customer data analytics, marketing campaign planning and optimization, and artificial intelligence (AI) driven marketing campaign automation, feature engineering namely, transformation of raw data into meaningful variables to help large language models for more accurate predictability, customer data preparation, customer data segmentation, artificial intelligence (AI) and LLM (large language model) models for promotional channel impact measurement, marketing campaign measurement, marketing campaign design and optimization, multi-channel response and attribution analytics, resource allocation, optimizing sales force size and structuring, channel ROI (return on investment) benchmarking by therapy area and brand lifecycle and subnational channel activation