BID SWITCH

Trademark usage description

apparatus for recording, transmission or reproduction of sound or images, namely, audio recorders, digital video recorders, digital media players, mul Read More

Vienna Information

24 . 15 . 21

Arrowheads -- Note: Not including arrowheads in the form of angles (26.3.23).Pointes de flèches -- Note: Non compris les pointes de flèches en forme d'angles (26.3.23).

26 . 5 . 4

Several polygons, juxtaposed, joined or intersectingPlusieurs polygones, juxtaposés, accolés ou se coupant

26 . 5 . 8

Polygons with one or more truncated or rounded anglesPolygones avec un ou plusieurs angles tronqués ou arrondis

27 . 5 . 1

Letters presenting a special form of writingLettres présentant un graphisme spécial

27 . 5 . 8

Letters linked to or containing a figurative element -- Note: Letters representing a human being or a part of the human body, an animal or a part of an animal's body, a plant, a heavenly body, a natural phenomenon or an object are classified in division 27.3.Lettres liées à un élément figuratif ou contenant un élément figuratif -- Note: Les lettres représentant un être humain ou une partie du corps humain, un animal ou une partie du corps d'un animal, un végétal, un corps céleste, un phénomène naturel ou un objet sont classées dans la division 27.3.

29 . 1 . 1

Red, pink, orangeRouge, rose, orangé

29 . 1 . 8

BlackNoir

Classification Information

Class [009]
Apparatus for recording, transmission or reproduction of sound or images, namely, audio recorders, digital video recorders, digital media players, multimedia projectors; magnetic data carriers, recording discs, namely, blank digital versatile discs; compact discs, DVDs and other digital recording media, namely, blank compact discs, blank DVDs and digital recording media, namely, blank USB cards, flash drives, hubs, web keys; mechanisms for coin-operated apparatus, namely, for amusement machines, arcade games, vending machines; cash registers, calculating machines, namely, calculators, data processing equipment, namely, computer hardware for data processing, computers; computer software, namely, downloadable and recorded computer software for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real time electronic media trading; fire-extinguishing apparatus, namely, fire blankets and extinguishers; computer programs, namely, downloadable computer programs for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time electronic media trading; computer software platforms, namely, downloadable and recorded computer software platforms for managing on-line advertising and real-time electronic media trading

Classification kind code

Class [035]
Advertising agency services; business management; business administration services and consultancy; office functions, namely, secretarial and clerical services; advertising and direct marketing of the goods and services of others and developing promotional campaigns for others; online advertising of the goods and services of others; online advertising for others via a computer communications network; provision of advertising space, time and electronic media on websites for the products and services of others; distribution of advertising, marketing and promotional material for others; dissemination of advertising for others via an on-line communications network on the internet; advertising, marketing and promotional consultancy, advisory and assistance services, namely, advertising and business management advisory and consultancy services, business marketing consulting services, and operational business assistance services to others; commercial trading and consumer information services, namely, providing consumer information in the field of on-line advertising and real-time electronic media trading; auctioneering services; providing online auction services; providing an online auction exchange between digital advertisers and publishers for trading electronic media; business administration and management services; business administrative consulting services; business consultancy and advisory services in the field of business strategy, management, marketing, operations, structure, efficiency; providing business management information services online from a global computer network on the internet.

Classification kind code

Class [038]
Telecommunications, namely wireless electronic transmission of voice messages, streaming video, digital photographs and electronic mail; telecommunication services, namely, providing internet access via broadband optical or wireless networks; computer communication and provision of internet access, namely, electronic transmission of real-time electronic media trading data and documents among users of computers; access to content, namely, providing access to websites and portals for the purposes of advertising the goods and services of others; rental of access time to global computer networks; message sending, namely, instant messaging services; providing access to databases

Classification kind code

Class [042]
Scientific and technological services, namely, research and design of computer software in the field of online advertising and real-time electronic media trading being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market; industrial analysis and research services in the field of online advertising and real-time electronic media trading being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market; design and development of computer hardware and software being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market; information technology IT services, namely, consultancy in the design and development of computer hardware, software and peripherals being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market; IT programming services in the nature of computer programming being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market; computer systems integration services being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market; information technology engineering services, namely, creating and designing website-based indexes of information for others [information technology services] being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market; software development, programming and implementation being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market; computer programming services being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market; computer programming consultancy being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market; computer software installation and maintenance services being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market; software customization services being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market; installation and customization of computer applications software being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market; hosting services, namely, website hosting services being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market; software as a service [SaaS], namely, hosting software for use by others for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of online advertising and real-time electronic media trading being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market; rental of software for use by others for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of online advertising and real-time electronic media trading being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market; cloud computing providing software for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time electronic media trading being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market; hosting of digital content on the internet, namely, hosting on-line web facilities for others being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market; hosting of websites being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market; information technology consultancy, advisory and information services in the field of on-line advertising and real-time electronic media trading being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market; rental of web servers being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market; providing virtual computer systems and virtual computer environments through cloud computing being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market

Classification kind code

Mark Details

Serial Number

2024199

Mark Type

Trademark

Legal History

Action Taken	Status
Submitted for opposition 48 on 17^th Dec 2021	Agent Changed
Submitted for opposition 22 on 17^th Aug 2021	Search Recorded
Submitted for opposition 20 on 17^th Aug 2021	Examiner's First Report
Submitted for opposition 223 on 17^th Aug 2021	Total Provisional Refusal
Submitted for opposition 256 on 23^rd Feb 2021	Notification of Possible Opposition Sent
Submitted for opposition 257 on 23^rd Apr 2020	Designation Notification - Madrid Protocol
Submitted for opposition 1 on 22^nd Apr 2020	Created
Submitted for opposition 31 on 22^nd Apr 2020	Formalized
Submitted for opposition 30 on 30^th Mar 2020	Filed
Submitted for opposition 228 on 20^th Jun 2016	International Registration