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BRIDG

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BRIDG
FORMALIZED

on 2 Dec 2021

Last Applicant/ Owned by

CARDLYTICS INC.

675 Ponce De Leon Ave NEAtlanta, GA 30308

US

Serial Number

2151465 filed on 2th Dec 2021

BRIDG

Trademark usage description

advertising services, namely, promoting the brands, goods, and services of others; dissemination of advertising for others via digital channels, such Read More

Classification Information

Class [035]
Advertising services, namely, promoting the brands, goods, and services of others; dissemination of advertising for others via digital channels, such as bank portals, bank websites, Internet, online, mobile applications, search, and banners; advertising services, namely, providing advertising through digital channels; providing analytics, market metrics, and advertising targeting insights based on consumer purchase data; computerized point of sale (POS) data collection services for brick and mortar retailers and consumer packaged goods (CPG); providing analysis of POS and marketing data; providing analysis of stock-keeping unit (SKU) data; providing item and SKU-level marketing intelligence and data.

Classification kind code

11

Class [042]
Computer and scientific

Comment text

CIPO Classification Code

Classification kind code

Nice

Class [045]
Software as a Service (SAAS) services featuring software for use in advertising and marketing; Software as a Service (SAAS) services featuring software for providing marketing analytics reports in the field of online, mobile, and multi-media advertising; Software as a Service (SAAS) services featuring software for use in analyzing and modeling customer data, developing customer insights, predicting customer behavior, optimizing customer engagement, personalizing customer experience, targeting prospective customers, analyzing markets, managing marketing data, creating targeted marketing and advertising campaigns, and managing customer relationships; Software as a Service (SAAS) services featuring software for identifying brick and mortar retail and consumer packaged goods (CPG) customers; Software as a Service (SAAS) services featuring software for analyzing data related to brick and mortar retail and consumer packaged goods (CPG) customers; Software as a Service (SAAS) services featuring software for use in managing customer data sources, namely, point of sale purchases, mobile purchases, online ordering, stock-keeping unit (SKU) data, loyalty and rewards memberships, email advertising, and text messages; Software as a Service (SAAS) services featuring software for creating target consumer audiences based on purchase behavior, demographic, socioeconomic, and special interest data; Software as a Service (SAAS) services featuring software for planning, executing, measuring and optimizing customer relationship marketing.

Classification kind code

11

Mark Details

Serial Number

2151465

Mark Type

Trademark

Legal History

Action TakenStatus
Submitted for opposition 287
on 12th Jul 2022		Pre-Assessment Letter Sent
Submitted for opposition 80
on 23rd Mar 2022		Change of Title Registered
Submitted for opposition 48
on 23rd Mar 2022		Agent Changed
Submitted for opposition 30
on 2th Dec 2021		Filed
Submitted for opposition 1
on 2th Dec 2021		Created
Submitted for opposition 31
on 2th Dec 2021		Formalized