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APPROVED

on 30 Jan 2025

Last Applicant/ Owned by

The Trade Desk, Inc.

42 N. Chestnut StreetVentura CA 93001

US

Serial Number

2236895 filed on 3rd Nov 2022

Correspondent Address

GOWLING WLG (CANADA) LLP

SUITE 2600, 160 ELGIN STREETOTTAWA

ONTARIO

CA

K1P1C3

BUILT FOR WHAT MATTERS

Trademark usage description

development of marketing campaigns for others; marketing research and analysis services; direct marketing of the goods and services of others; adverti Read More

Classification Information

Class [035]
Development of marketing campaigns for others; marketing research and analysis services; direct marketing of the goods and services of others; advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; advertising consultation in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; consumer purchase and behavior research services; advertising research services; advertising the goods and services of others; advertising by transmission of online publicity for third parties through electronic communications networks; advertising the goods and services of others via electronic media and specifically the internet; dissemination of advertising for others via the internet; mediation of advertising for others; media research services in the fields of consumer audience viewership of advertising, advertising sales effectiveness, and selection of media to optimize sales results for business purposes from a computer database or the internet.

Classification kind code

11

Class [042]
Providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing blog and website traffic, user preferences and links in real time; design and development services for others of software for managing, collecting, monitoring and analyzing blog and website traffic, user preferences and links; software-as-a-service (SaaS) services featuring software for digital media measurement, website audience analysis and advertising; software-as-a-service (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior.

Classification kind code

11

Mark Details

Serial Number

2236895

Mark Type

Trademark

Legal History

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Action TakenStatus
Submitted for opposition 22
on 15th May 2024		Search Recorded
Submitted for opposition 20
on 15th May 2024		Examiner's First Report
Submitted for opposition 223
on 15th May 2024		Total Provisional Refusal
Submitted for opposition 256
on 4th Dec 2023		Notification of Possible Opposition Sent
Submitted for opposition 48
on 8th Mar 2023		Agent Changed
Submitted for opposition 257
on 2th Feb 2023		Designation Notification - Madrid Protocol
Submitted for opposition 1
on 1st Feb 2023		Created
Submitted for opposition 31
on 1st Feb 2023		Formalized
Submitted for opposition 30
on 3rd Nov 2022		Filed
Submitted for opposition 228
on 3rd Nov 2022		International Registration