FIREWORK

Trademark usage description

downloadable mobile applications for recording, creating, uploading, editing, processing, publishing, and streaming audio and video; downloadable mobi Read More

Classification Information

Class [009]
Downloadable mobile applications for recording, creating, uploading, editing, processing, publishing, and streaming audio and video; Downloadable mobile applications for recording, creating, and publishing live video and audio; Downloadable mobile applications for creating, editing, and deleting shoppable and other interactive videos, live videos, and pre-recorded videos; Downloadable mobile applications for organizing video content in different placements and creating playlists to lay out how videos are published in websites, connected TV, and downloadable applications; Downloadable software development kit (SDK) for video and audio playback and streaming, and for creating chat rooms; Downloadable computer software for use in marketing and advertising for the provision of online and digital auction exchanges for buying and selling advertising and advertising space, the dissemination of advertising for others, and managing, transforming, and filtering digital advertising requests, network streams and user traffic for use in the field of digital advertising and media services, the support, monitoring, analyzing, reporting on and optimizing digital advertising media, and optimizing digital content, for internet, mobile, video, audio, connected tv and other digital formats, and the management and monetization of digital advertising inventory; Downloadable computer software to build and operate online marketplaces, enable loyalty rewards and customer segmentation, and create mechanisms for marketing and advertising products and services; Downloadable mobile applications to build and operate online storefronts and marketplaces, enable loyalty rewards and customer segmentation, and create mechanisms for marketing and advertising products and services

Classification kind code

Class [035]
Marketing and advertising services; analysis of business data relating to advertising performance; business administration and consulting services; business management; providing office functions; Producing interactive video advertising content for others, namely, producing interactive and shoppable video experiences for others; Online matching services [or marketplace] for connecting influencers and content creators who are seeking creative collaboration projects with merchants; affiliate marketing services, namely, facilitating partnerships between influencers, content creators and merchants in connection with online marketing campaigns and e-commerce transactions; online advertising network matching services for connecting advertisers to websites; subscription-based video creation and livestreaming services; Development and production of the advertising content of banners and signs for advertising, promotional, or marketing purposes; subscription-based video creation and livestreaming services

Classification kind code

Class [041]
Entertainment and education services in the nature of development, creation, production and post-production services of multimedia entertainment and educational content; Providing a website featuring blogs and non-downloadable publications in the nature of articles, case studies, and newsletters in the fields of e-commerce, advertising and marketing, digital content creation for videos, livestream shopping, influencer marketing, fashion, beauty, personal care, and customer experience

Classification kind code

Class [042]
Software as a service (SAAS) services featuring software for creating and editing videos and publishing such videos on websites, downloadable applications, and other online platforms; Software as a service (SAAS) services featuring software for creating videos, video and audio livestreams and online interactive shoppable and non-shoppable events and publishing such materials on websites, downloadable applications, and other online platforms; Software as a service (SAAS) services featuring software for creating and editing pre-recorded videos and publishing such videos on websites, and other online platforms and locations; Software as a service (SAAS) services featuring software for creating and editing pre-recorded shoppable and non-shoppable videos and publishing such videos on websites and other online platforms and locations for engaging customers and enhancing customer experiences; Software as a service (SAAS) services featuring software that enables the creation and editing of content and publishing such content on websites, social media, downloadable applications and other online platforms; Software as a service (SAAS) services featuring software that enables creation and editing of content and publishing such content on websites, social media, downloadable applications and other online platforms for the purpose of making such content interactive; Providing online non-downloadable computer software for the creation, provision and embedding of online advertising in videos and media content; Providing online non-downloadable software for enabling transmission of images and audiovisual and video content in the fields of online marketing and e-commerce; Providing non-downloadable video and graphic design templates for creating pre-recorded videos including interactive videos such as shoppable videos; Application service provider (ASP) featuring software to enable or facilitate the uploading, downloading, streaming, posting, displaying, blogging, linking, sharing or otherwise providing electronic media or information over communication networks in the fields of online marketing and e-commerce; Providing online non-downloadable computer software to aggregate and process orders and communications from online retailers; Providing online non-downloadable computer software for market analysis in the field of e-commerce; Providing online non-downloadable computer software for analyzing customer behavior, namely, video engagement, video shares, video replays, engagement by platform, products added to cart, products purchased, and sales results; Providing online non-downloadable software for online advertising and market research; Application service provider (ASP) featuring application programming interface (API) software that allows users to create, edit, publish, and organize videos; Software as a service (SAAS) services featuring software to embed shoppable and other interactive videos, short videos, live videos, and pre-recorded videos to websites, downloadable applications, other online platforms, connected TV, emails, and text messages; Software as a service (SAAS) services featuring software for creating landing pages on microsites that allow consumers to view videos directly from microsites; Software as a service (SAAS) services featuring software to integrate with third-party e-commerce services, to import and manage products and submit orders, and to embed video content with different layouts on the e-commerce platforms; Software as a service (SAAS) services featuring software to provide video content through third-party ad servers; Software as a service (SAAS) services featuring software for allowing users and advertisers to improve online shopping experiences; Software as a service (SAAS) services featuring software for analyzing and monetizing videos; Software as a service (SAAS) services featuring software using artificial intelligence for use in machine learning for providing recommended video feeds; Application service provider (ASP) featuring software to enable or facilitate the uploading, downloading, streaming, posting, displaying, blogging, linking, sharing or otherwise providing electronic media or information over communication networks to multiple online platforms at the same time; Hosting online web facilities as websites and mobile sites for others for managing and sharing online content in the fields of online marketing and e-commerce; Software as a service (SAAS) services featuring automated intelligent software for generating edits to video, audio and other content, and for curating videos, images, and audio; Software as a service (SAAS) services featuring software to build and operate online storefronts and marketplaces, enable loyalty rewards and customer segmentation, and create mechanisms for marketing and advertising products and services; Software as a Service (SAAS) services featuring software for creating, editing, curating and publishing AI-based videos, images, and audio

Classification kind code

Mark Details

Serial Number

2260590

Mark Type

Trademark

Legal History

Action Taken	Status
Submitted for opposition 67 on 27^th Sept 2024	Agent Name Changed
Submitted for opposition 48 on 17^th Apr 2024	Agent Changed
Submitted for opposition 287 on 8^th Jun 2023	Pre-Assessment Letter Sent
Submitted for opposition 30 on 29^th May 2023	Filed
Submitted for opposition 1 on 29^th May 2023	Created
Submitted for opposition 31 on 29^th May 2023	Formalized