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M-ICON
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on 24 Oct 2022

Last Applicant/ Owned by

MARS INCORPORATED

6885 Elm StreetMcLean, VA 22101-3883

US

Serial Number

1959275 filed on 25th Apr 2019

Correspondent Address

BAKER & MCKENZIE LLP

BROOKFIELD PLACE181 BAY STREET, SUITE 2100P.O. BOX 874TORONTO

ONTARIO

CA

M5J2T3

M-ICON

Trademark usage description

pharmaceuticals, medical and veterinary preparations and articles; sanitary preparations and articles; medical and veterinary articles; dental prepara Read More

Vienna Information

25 . 5 . 1

Backgrounds divided into two, verticallyFonds partagés en deux dans le sens vertical

27 . 5 . 1

Letters presenting a special form of writingLettres présentant un graphisme spécial

27 . 5 . 21

One letterUne lettre

29 . 1 . 4

BlueBleu

29 . 1 . 3

GreenVert

Classification Information

Class [005]
Pharmaceuticals, medical and veterinary preparations and articles; sanitary preparations and articles; medical and veterinary articles; dental preparations and articles; medicated dentifrices; hygienic preparations and articles; pest control preparations and articles; dietetic food and substances adapted for medical or veterinary use; dietetic beverages adapted for medical or veterinary use; food supplements; beverage supplements; health supplements; dietary supplements and dietetic preparations; vitamins; vitamin preparations and supplements; mineral preparations and supplements; dietary and nutritional supplements for humans; dietary and nutritional supplements for animals; medicated additives to animal foods and beverages

Classification kind code

11

Class [029]
Meat; fish (not live); poultry; game (not live); meat extracts; charcuterie; meat substitutes; frozen vegetables; preserved vegetables; vegetables, dried; vegetables, cooked; fruit, preserved; dried fruit; frozen fruits; cooked fruits; processed fruits, fungi and vegetables (including nuts and pulses); processed legumes; soya beans, preserved, for food; tofu; whey; formed textured vegetable protein for use as a meat substitute; tomato purée; vegetable puree; tomato juice for cooking; tinned tomatoes; vegetable juices for cooking; pickles; preparations for making soup; soups; preparations for making bouillon; bouillon; potato crisps; jellies, jams, compotes, fruit and vegetable spreads; eggs; dairy products and dairy substitutes; milk; milk products; milk substitutes; milk powder for nutritional purposes; protein milk; coconut milk; cheese; yoghurt; edible oils and fats; dips; nuts, prepared; nut-based spreads; seeds, prepared; fruit-based snack food; dairy based snack foods; snack foods based on legumes; snack foods based on nuts; snack foods based on vegetables; prepared dishes consisting principally of meat; prepared salads; prepared vegetable dishes

Classification kind code

11

Class [030]
Coffee; tea; cocoa; artificial coffee; rice; tapioca; sago; pasta; noodles; dumplings; vermicelli; couscous [semolina]; flour; preparations made from cereals; processed cereals; processed grains, starches, and goods made thereof, baking preparations and yeasts; baking-powder; doughs, batters, and mixes therefor; bread; pastries; confectionery; cakes; tarts; biscuits; high-protein cereal bars; sugar, honey, treacle; pizzas; pies; ice cream; puddings; edible ices; popcorn; grain-based chips; condiments; sauces; cooking sauces; preparations for making up into sauces; marinades; chutneys; pastes (Farinaceous food -); relishes; gravy; thickeners for cooking foodstuffs; pasta sauce; pesto [sauce]; tomato sauce; soy sauce; mustard; vinegar; salt; spices; seasonings; culinary herbs; aromatic preparations for food; flavourings for foods; pasta-based prepared meals; rice-based prepared meals; noodle-based prepared meals; instant noodles; instant rice; snack food (Cereal-based -); snack food (Rice-based-); snack foods consisting principally of pasta; snack foods consisting principally of rice

Classification kind code

11

Class [031]
Agricultural, horticultural and forestry products, grains and seeds; agricultural and aquacultural crops, horticulture and forestry products; plants; fresh fruits, nuts, vegetables and herbs; live animals, birds and fish; foodstuffs and fodder for animals, birds and fish; beverages for animals, birds and fish; pet foods; fortified food substances for animals; animal feeds; forage; cuttlefish bones; bones for dogs; edible chews for animals; edible treats for animals; bedding and litter for animals

Classification kind code

11

Class [032]
Mineral and aerated waters and other non-alcoholic beverages; nut and soy based beverages; whey beverages; juices; fruit beverages and fruit juices; vegetable beverages and juices; flavoured carbonated beverages; protein enriched sports beverages; nutritionally fortified beverages; sports drinks; energy drinks; syrups, powders and other preparations for making beverages

Classification kind code

11

Class [035]
Promotional services and consultancy services to promote public awareness of, agriculture, environment, sustainability, social responsibility, human rights, health, well-being, nutrition, healthcare, pharmaceutical, natural science, earth science, medical and veterinary issues and initiatives; promotional services and consultancy services to promote public awareness of corporate practices and business solutions; providing information and consultancy services in relation to corporate practices and business solutions relating to social responsibility, environmental and sustainability issues and initiatives; providing information and consultancy services in relation to corporate practices and business solutions relating to environment, sustainability issues and initiatives; promotional services and consultancy services to promote public awareness of the need for adopting animals, responsible pet ownership and the proper care and treatment of pets; advertising, marketing and promotional services; business management; business administration; business information; business advice and information to consumers; providing consumer product information; commercial information and advice for consumers in the choice of products and services; business analysis, research and information services; retail, wholesale and distributorship services, mail order retail services, online retail services, retail services via global computer networks and retail services via any electronic media in relation to food, beverages, pet food, pet care products, pet products, healthcare products, hygiene products, grooming products, cleaning products, dietary products, nutritional products, medical products, pharmaceutical products, veterinary products, sanitary products, food and beverage processing and preparation machines and apparatus, dispensing machines, vending machines, scientific apparatus, educational and teaching apparatus, computer software and hardware, cooking and catering equipment, printed matter, stationery, household and kitchen utensils, apparel for animals, clothing, footwear and headgear, games, toys, sporting equipment, agricultural products and information and consultancy services in relation to all the aforesaid; providing product information for the purpose of assisting with the selection of goods and services in the fields of food, beverages, pet food, pet care products, pet products, healthcare products, hygiene products, grooming products, cleaning products, dietary products, nutritional products, medical products, pharmaceutical products, veterinary products, sanitary products, , food and beverage processing and preparation machines and apparatus, dispensing machines, vending machines, scientific apparatus, educational and teaching apparatus, computer software and hardware, cooking and catering equipment, printed matter, stationery, household and kitchen utensils, apparel for animals, clothing, footwear and headgear, games, toys, sporting equipment, agricultural products; providing of consultancy to veterinarians, breeders, and outlets retailing foodstuffs for animals, relating to the conduct of their business; veterinary practice business management

Classification kind code

11

Class [036]
Fundraising and financial sponsorship; charitable fundraising; collection of financial donations for charitable purposes; donations and grants programs, namely financial services; advisory, consultancy and information services relating to all the aforesaid services

Classification kind code

11

Class [041]
Education; providing of training; entertainment; cultural activities; organisation of conferences, exhibitions and competitions; organisation and management of seminars, workshops, conferences, congresses and symposiums; education and instruction services; leisure facilities; leisure facilities for animals; organisation of forums for educational, training or cultural purposes; publication of books, journals, magazines, and other printed matter, including electronic and on-line publication; educational, training and entertainment services, namely, conducting classes, seminars, conferences, and workshops in the fields of agriculture, environment, sustainability, social responsibility, human rights, food, beverages, cooking, animals, pet food, pet care, health, well-being, nutrition, healthcare, pharmaceuticals, natural science, earth science, medical and veterinary practice; organisation of cultural or educational events and exhibitions in the fields of agriculture, environment, sustainability, social responsibility, human rights, food, beverages, cooking, animals, pet food, pet care, health, well-being, nutrition, healthcare, pharmaceuticals, natural science, earth science, medical and veterinary practice; publication of online electronic publications (not downloadable); educational services via electronic media, multimedia content, videos, images, text, user-generated content, audio content, and related information via the Internet and other communications networks; provision of online journals, namely, blogs for educational purposes; provision of online electronic publications (not downloadable), namely, newsletters and magazines; provision of non-downloadable pre-recorded podcasts; providing information, reviews and personalised recommendations via global communications networks for educational purposes; provision of a website featuring blogs and non-downloadable publications for educational purposes; provision of audiovisual works (not downloadable) viewable over computer networks and global communication networks; educational information provided online from a computer database or from a global computer network; interactive educational services in the nature of computer-based and computer-assisted instruction; educational, training and entertainment services in the nature of podcasts, webcasts, and continuing programs featuring news and commentary

Classification kind code

11

Class [042]
Science and technology services and research and design relating thereto; industrial analysis and research services; natural science services; earth science services; medical and pharmacological research; agricultural research; veterinary research; food research; environmental testing; pharmaceutical research; environmental consultancy; scientific consultancy; biochemistry consultancy; technological consultancy; biology consultancy; engineering services; testing, authentication and quality control; scientific research and development; biological research, clinical research and medical research; veterinary laboratory services; medical laboratory services; providing scientific research information and results from an online searchable database; provision of information and data relating to medical and veterinary research and development; basic and clinical research in the field of natural products science and medicine; providing information in the fields of environment, sustainability, natural science, earth science; design and testing for new product development; development of diagnostic apparatus; product development consultation; scientific research and development; research and development services; scientific or technological monitoring services; providing temporary use of non-downloadable software; providing temporary use of web-based applications; providing temporary use of non-downloadable software to enable sharing of multimedia content and comments among users; providing temporary use of online non-downloadable software for the access and transmission of information; providing temporary use of non-downloadable computer software for use in the creation and publication of online journals and blogs; computer services, namely, creating an online community for registered users to participate in discussions, share feedback, form virtual communities, and engage in social networking; computer software development in the field of mobile applications; platform as a service [PaaS]; software as a service [SaaS]; platform as a service (PaaS) featuring computer software platforms for voice command and recognition software and voice-enabled software applications; platform as a service (PaaS) featuring computer software platforms for personal assistant software; software as a service (SaaS) featuring computer software used for controlling stand-alone voice controlled information and personal assistant devices; software as a service (SaaS) featuring computer software for accessing, browsing, and searching online databases, audio, video and multimedia content; application service provider (ASP) services featuring software for controlling, integrating, operating, connecting, and managing voice controlled information devices, namely, cloud- connected and voice-controlled smart consumer electronic devices and electronic personal assistant devices; providing customised computer searching services, namely, searching and retrieving information at the user's specific request via the internet; providing software, non-downloadable, accessible over a global computer network, for managing computer applications; hosting an online service for analysing personal preferences and generating recommendations; interactive hosting services which allow users to publish and share their own content, photos, videos, text, data and images online; hosting online web facilities for conducting interactive discussions

Classification kind code

11

Class [044]
Medical services; veterinary services; healthcare services; animal hospitals; services for the care of pet animals; hygienic and beauty care for humans; hygienic and beauty care for animals; agriculture, aquaculture, horticulture and forestry services; agricultural services relating to environmental conservation; animal breeding; animal healthcare services; animal grooming services; hygienic and beauty care for animals; human healthcare services; human hygiene care; dietary, health and nutrition consultancy, guidance and advice; medical and pharmaceutical consultancy, guidance and advice; medical consultancy; healthcare consultancy; veterinary consultancy; animal health welfare services; human health welfare services; medical testing for diagnostic or treatment purposes; physical examination; charitable services namely providing medical services; health, dietary and nutrition diagnosis and guidance; providing information and advice about health, nutrition, diet, medical science and veterinary science; providing medical and veterinary information; providing advice and guidance relating to diet, nutrition and health management; providing information in the fields of agriculture, animals, pet food, pet care, health, well-being, nutrition, healthcare, pharmaceuticals, medical and veterinary practice

Classification kind code

11

Mark Details

Serial Number

1959275

Mark Type

Trademark

Legal History

Action TakenStatus
Submitted for opposition 15
on 28th Jun 2024		Correspondence Created
Submitted for opposition 15
on 21st May 2024		Correspondence Created
Submitted for opposition 12
on 4th May 2023		Extension of Time
Submitted for opposition 22
on 24th Oct 2022		Search Recorded
Submitted for opposition 20
on 24th Oct 2022		Examiner's First Report
Submitted for opposition 287
on 19th May 2022		Pre-Assessment Letter Sent
Submitted for opposition 31
on 30th Apr 2019		Formalized
Submitted for opposition 1
on 26th Apr 2019		Created
Submitted for opposition 30
on 25th Apr 2019		Filed