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MARSELLO

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MARSELLO
REGISTERED

on 18 Jul 2023

Last Applicant/ Owned by

Marsello Limited

Level 4, 4 Bond StreetWellingtonCentral Wellington 6011

NZ

Serial Number

1923111 filed on 2th Oct 2018

Registration Number

TMA1190255 registered on 18th Jul 2023

Registration expiry Date

18th Jul 2033

Correspondent Address

SMART & BIGGAR LP

Scotia Plaza, 40 King Street West40th FloorToronto

ONTARIO

CA

M5H3Y2

MARSELLO

Trademark usage description

business administration of consumer loyalty programs; and maintenance of data in computer databases; on-line advertising and marketing for others via Read More

Classification Information

Class [035]
Business administration of consumer loyalty programs; and maintenance of data in computer databases; on-line advertising and marketing for others via a computer communications network; administration of a consumer loyalty program to promote restaurant services and retail services of others; market analysis; advertising agency services; consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; providing marketing consulting in the field of marketing, sales promotion and administration of customer royalty programmes; membership club services providing discounts and administrative processing of rebates for the services of others; conducting business and market research survey for others; on-line customer-based social media brand marketing services for others; providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; updating and maintenance of data in computer databases; business marketing consulting services; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels for others; providing marketing consulting in the field of social media; sales promotion for others through trading stamp schemes, the distribution and the administration of privileged user cards and by awarding purchase points for credit card use; organisation and management of customer loyalty programmes; organisation and management of customer loyalty programs whereby customers obtain a discount on their utilities bills by obtaining these services through a single provider; organisation, operation and supervision of customer loyalty schemes; sales promotion through customer loyalty programmes (for others); providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; administration and management of customer and consumer loyalty programmes for others; advisory services in the field of marketing, sales promotion and administration of customer loyalty programmes

Classification kind code

11

Class [042]
Software as a service (Saas) services, featuring software for creating marketing and sales promotion campaigns and administering customer loyalty programmes; providing online non-downloadable software for creating marketing and sales promotion campaigns and administering customer loyalty programmes; cloud computing featuring software for creating marketing and sales promotion campaigns and administering of customer loyalty programmes; design and development of web-based software for marketing, sales promotion and administration of customer loyalty programmes; software development; software design; updating of computer software; advisory services in the field of computer software, namely computer software for marketing, sales promotion and administration of customer loyalty programmes; computer software consultancy; computer software development; computer software engineering, namely, computer software design; computer support services, namely, technical support services, namely, troubleshooting in the nature of diagnosing computer hardware and software problems; computer software programming services for others; hosting of software as a service (SaaS) services, namely, hosting software for use by others for creating marketing and sales promotion campaigns and administering of customer loyalty programmes; data mining

Classification kind code

11

Mark Details

Serial Number

1923111

Mark Type

Trademark

Legal History

Show more

Action TakenStatus
Submitted for opposition 26
on 20th Oct 2022		Approved
Submitted for opposition 27
on 20th Oct 2022		Approval Notice Sent
Submitted for opposition 15
on 27th May 2022		Correspondence Created
Submitted for opposition 15
on 15th Sept 2021		Correspondence Created
Submitted for opposition 22
on 8th Mar 2021		Search Recorded
Submitted for opposition 20
on 8th Mar 2021		Examiner's First Report
Submitted for opposition 135
on 13th Feb 2020		Amendment to Application
Submitted for opposition 31
on 5th Oct 2018		Formalized
Submitted for opposition 1
on 3rd Oct 2018		Created
Submitted for opposition 30
on 2th Oct 2018		Filed