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Canada

C$
MAYOVERSE
SEARCHED

on 12 Feb 2025

Last Applicant/ Owned by

Unilever Canada Inc.

160 Bloor Street EastSuite 1400Toronto

ONTARIO

CA

M4W3R2

Serial Number

2207980 filed on 6th Sept 2022

Correspondent Address

BAKER & MCKENZIE LLP

BROOKFIELD PLACE181 BAY STREET, SUITE 2100P.O. BOX 874TORONTO

ONTARIO

CA

M5J2T3

MAYOVERSE

Trademark usage description

virtual food and beverages products; downloadable virtual goods, namely, cooking, food items and beverages for use online and in online virtual worlds Read More

Classification Information


Class [009]
Virtual food and beverages products; downloadable virtual goods, namely, cooking, food items and beverages for use online and in online virtual worlds; downloadable computer software for interactive games for use via a global computer network and through various wireless networks and electronic devices; downloadable software for engaging in social networking and interacting with online communities; downloadable software for accessing and streaming multimedia entertainment content; downloadable software for providing access to an online virtual environment; downloadable computer software for the creation, production and modification of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environments; near field communication tokens; downloadable mobile application software for ordering food and beverages; near field communication tags for interacting with mobile applications to obtain information concerning food and beverages; near field communication tags for marketing and authentication of food and beverages; downloadable multimedia files containing artwork, text, audio and video files and non-fungible tokens


Classification kind code

11

Class [030]
Mayonnaise; vegan mayonnaise; flavored mayonnaise; dressings for salad; dressings for vegan foods; condiments and sauces


Classification kind code

11

Class [035]
Consumer information services; retail services; retail store services in relation to virtual goods in the field of food, beverages, cooking, art, clothing; online retail store services in relation to virtual goods and merchandise in the field of food, beverages, cooking, art, clothing; operation and supervision of consumer loyalty and incentive schemes


Classification kind code

11

Class [041]
Provision of education and training in relation to cookery, namely food workshops and organisation of competitions; organisation of events and festivals related to food and beverages; providing educational services to the general public in the field of food nutrition information, menu planning and recipe ideas on the internet or in digital format, social media platforms; entertainment services namely providing online virtual goods for use in virtual environments; providing an interactive website for virtual reality game services; entertainment services, namely, providing on-line, non-downloadable virtual food and beverages, preparation of food, digital animated and non-animated designs and characters, avatars, digital overlays, and skins for use in virtual environments; virtual reality and interactive game services provided online from a global computer network and through various wireless networks and electronic devices; entertainment services, namely, online video games; entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes; entertainment services, namely, providing an online environment featuring streaming of entertainment content and live streaming of entertainment events; entertainment services in the nature of organizing, arranging, and hosting virtual performances and social entertainment events


Classification kind code

11

Class [042]
Providing temporary use of non-downloadable software that gives users the ability to upload, modify and share virtual reality content, augmented reality content, mixed reality content, information, experiences and data; providing temporary use of non-downloadable software offering virtual food and beverage products; non-downloadable multimedia files containing artwork, text, audio, and video files and non-fungible tokens ; non-downloadable computer software, namely, non-fungible tokens for facilitating commercial transactions


Classification kind code

11

Class [043]
Services for providing food and drink; catering services and providing information and assistance to food and beverage providers in connection with the preparation of food and beverage products; providing information and assistance to the general public in connection with the preparation of food and beverage products; operating a virtual restaurant featuring actual and virtual goods, operating a virtual restaurant online featuring home delivery


Classification kind code

11

Mark Details


Serial Number

2207980

Mark Type

Trademark

Legal History


Action TakenStatus
Submitted for opposition 22
on 12th Feb 2025
Search Recorded
Submitted for opposition 20
on 12th Feb 2025
Examiner's First Report
Submitted for opposition 287
on 15th Sept 2022
Pre-Assessment Letter Sent
Submitted for opposition 30
on 6th Sept 2022
Filed
Submitted for opposition 1
on 6th Sept 2022
Created
Submitted for opposition 31
on 6th Sept 2022
Formalized