Trademark Search in Canada

MEDIA FOR HUMANKIND

View On IC.GC.CA

REGISTERED

on 9 Nov 2022

Last Applicant/ Owned by

THE TRADE DESK INC.

42 N. Chestnut StreetVentura CA 93001

Serial Number

2021591 filed on 13^th Dec 2019

Registration Number

TMA1150312 registered on 9^th Nov 2022

Registration expiry Date

13^th Dec 2029

Correspondent Address

GOWLING WLG (CANADA) LLP

SUITE 2600, 160 ELGIN STREETOTTAWA

ONTARIO

K1P1C3

MEDIA FOR HUMANKIND

Trademark usage description

advertising services, namely, placement and dissemination of advertising for others via an on-line communications network on the internet; business ma Read More

Classification Information

Class [035]
Advertising services, namely, placement and dissemination of advertising for others via an on-line communications network on the internet; business marketing consulting services, promotions promoting the goods and services of others through advertisements on Internet websites, and advertising and business management consultancy; arranging and conducting advertising campaign management services for the products and services of others in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; consumer purchase and behavior research services; advertising research services; advertising and advertisement services of the goods and services of others; advertising by transmission of online publicity for third parties through electronic communications networks; advertising of the goods and services of others via the Internet; dissemination of advertising for others via the Internet; mediation of advertising for others; media research services, namely, providing consumer audience viewership of advertising, advertising sales effectiveness, and selection of media to optimize sales results for business purposes via an Internet-based database; marketing research and analysis services.

Classification kind code

Class [042]
Providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable computer software for managing, collecting, monitoring and analyzing web sites for others, blog for others and online web site traffic for others, all in the field of business advertisement and management; design and development of computer software for others for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links; software-as-a-service (SaaS) services featuring computer software for digital media measurement, website audience analysis and advertising, namely, to determine the audience affected by advertisements, in the field of business management and advertising; software-as-a-service (SaaS) featuring computer software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user interactional behavior in the field of web computer system analysis.

Classification kind code

Mark Details

Serial Number

2021591

Mark Type

Trademark

Legal History

Action Taken	Status
Submitted for opposition 135 on 6^th Oct 2021	Amendment to Application
Submitted for opposition 22 on 12^th Aug 2021	Search Recorded
Submitted for opposition 20 on 12^th Aug 2021	Examiner's First Report
Submitted for opposition 223 on 12^th Aug 2021	Total Provisional Refusal
Submitted for opposition 256 on 9^th Feb 2021	Notification of Possible Opposition Sent
Submitted for opposition 257 on 9^th Apr 2020	Designation Notification - Madrid Protocol
Submitted for opposition 1 on 8^th Apr 2020	Created
Submitted for opposition 31 on 8^th Apr 2020	Formalized
Submitted for opposition 30 on 13^th Dec 2019	Filed
Submitted for opposition 228 on 13^th Dec 2019	International Registration