PLAYSTATION STARS

Class [035]
Providing a customer loyalty program featuring the issuance and processing of loyalty points that are redeemable towards discounts, offers, and rewards, concerning video games, computer games, video game consoles, and video game accessories; business administration of consumer loyalty programs; on-line retail store services featuring downloadable video game software, virtual content for video games, video game consoles, and video game accessories; promoting the goods and services of others; on-line advertising services for others on computer networks; operation of a consumer loyalty program; administration of customer loyalty programmes; organization and management of customer loyalty programs; sales promotion through customer loyalty programs.