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SNOWPLOW

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SNOWPLOW
APPROVED

on 26 Feb 2025

Last Applicant/ Owned by

Snowplow Analytics Limited

Floor 6, 17 Bevis MarksLondon EC3A 4LN

GB

Serial Number

2221064 filed on 18th May 2022

Correspondent Address

CASSELS BROCK & BLACKWELL LLP

Suite 3200, Bay Adelaide Centre - North Tower40 Temperance St.Toronto,

ONTARIO

CA

M5H0B4

SNOWPLOW

Trademark usage description

computer software for the collection, management and reporting of data related to the way that users engage and interact with websites, mobile applica Read More

Classification Information

Class [009]
Computer software for the collection, management and reporting of data related to the way that users engage and interact with websites, mobile applications desktop applications, and computer games; computer software for business data analytics, product analytics, and user behavior analytics of websites, mobile applications, desktop applications and computer games applications; computer software for designing and implementing websites, mobile applications, desktop applications and computer games, and facilitating consultation services related thereto; computer software for tracking activity and monitoring performance on the Internet, websites, mobile applications, desktop applications and computer games applications; computer software for website, mobile application, desktop application and computer game diagnostic analysis; computer software enabling optimization of website, mobile application, desktop application and computer game processes; computer software for optimization and management of online and mobile marketing, including ad serving, content personalisation and product recommendation; computer hardware; computer software for tracking user engagement with websites, mobile applications, desktop applications and computer games, to be used to drive customer insight and product development decisions.

Classification kind code

11

Class [035]
Market research; business consulting in the fields of business data analytics, product analytics, and user behaviour analytics of websites, mobile applications, desktop applications, and computer games applications; preparing business reports electronically relating to customer and partner behaviour, engagement and profitability; collection, reporting, analysis and integration of data related to the way users engage and interact with websites, mobile applications, desktop applications and computer games; collection, reporting, analysis and integration of data related to the way users engage and interact with websites, mobile applications, desktop applications and computer games to determine the effectiveness of marketing campaigns; computerized database management; marketing data integration of statistical evaluations relating to digital strategy in the context of customer relationship management data and operation of customer incentive, award, and loyalty programs.

Classification kind code

11

Class [042]
Computer consultancy in the field of website and mobile application data management, namely, analytics of user behavior data; computer consultancy in the field of website and mobile application design and implementation, namely the design and implementation of tracking relating to the way users engage and interact with the website and mobile application; application service provider (ASP) services featuring computer software for website and mobile application analytics, namely, to determine the effectiveness of marketing campaigns; application service provider (ASP) services featuring computer software for website and mobile application diagnostics, namely, to monitor and track the performance of the website and mobile application; application service provider (ASP) services featuring computer software for managing website analytics and mobile application analytics data; application service provider (ASP) services featuring computer software for collecting, managing, automating, integrating, analyzing, reporting, sharing and tracking user activity, engagement and profitability; application service provider (ASP) services featuring computer software for tracking of website and mobile application activity, namely, to manage and track user activity to improve the performance and effectiveness of websites, mobile applications and online marketing campaigns; application service provider (ASP) services featuring computer software for collecting, managing, integrating, analyzing, and tracking the performance of websites, internet activity and mobile activity tracking and website activity and performance monitoring services; technical support services, namely, troubleshooting of computer software problems; computer consulting services in the fields of website and mobile application analytics; computer software design, computer software engineering and computer software testing; developing, updating and hosting of computer software.

Classification kind code

11

Mark Details

Serial Number

2221064

Mark Type

Trademark

Legal History

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Action TakenStatus
Submitted for opposition 256
on 18th Dec 2023		Notification of Possible Opposition Sent
Submitted for opposition 210
on 13th Apr 2023		IR Correction
Submitted for opposition 257
on 16th Feb 2023		Designation Notification - Madrid Protocol
Submitted for opposition 210
on 16th Feb 2023		IR Correction
Submitted for opposition 48
on 6th Dec 2022		Agent Changed
Submitted for opposition 257
on 10th Nov 2022		Designation Notification - Madrid Protocol
Submitted for opposition 1
on 9th Nov 2022		Created
Submitted for opposition 31
on 9th Nov 2022		Formalized
Submitted for opposition 228
on 18th May 2022		International Registration
Submitted for opposition 30
on 18th May 2022		Filed