TEKAN BETTER TECHNOLOGY FOR CANADIAN MEDIA DESIGN

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FORMALIZED

on 12 Sept 2022

Last Applicant/ Owned by

NORDSTAR CAPITAL LP

One Yonge Street, 4th FloorToronto

ONTARIO

M5E1E6

Serial Number

2209078 filed on 12^th Sept 2022

Correspondent Address

CATHERINE M. DENNIS BROOKS

(MILLER THOMSON LLP)SCOTIA PLAZA40 KING STREET WEST, SUITE 5800, P.O. BOX 1011TORONTO

ONTARIO

M5H3S1

TEKAN BETTER TECHNOLOGY FOR CANADIAN MEDIA DESIGN

Trademark usage description

applications for mobile phones for accessing news; e-commerce software to allow users to perform electronic business transactions via a global compute Read More

Vienna Information

5 . 3 . 4

Vine leaves (except 5.3.19), plane leaves, maple leavesFeuilles de vigne (excepté 5.3.19), de platane, d'érable

5 . 3 . 50

11-pointed Canadian maple leaf (leaves)Feuille d'érable du Canada à onze pointes

5 . 3 . 14

One leafUne feuille

27 . 5 . 1

Letters presenting a special form of writingLettres présentant un graphisme spécial

27 . 5 . 8

Letters linked to or containing a figurative element -- Note: Letters representing a human being or a part of the human body, an animal or a part of an animal's body, a plant, a heavenly body, a natural phenomenon or an object are classified in division 27.3.Lettres liées à un élément figuratif ou contenant un élément figuratif -- Note: Les lettres représentant un être humain ou une partie du corps humain, un animal ou une partie du corps d'un animal, un végétal, un corps céleste, un phénomène naturel ou un objet sont classées dans la division 27.3.

26 . 3 . 23

Lines or bands forming an angle -- Note: Including chevrons and arrowheads formed by lines or bands.Lignes ou bandes formant un angle -- Note: Y compris les chevrons et les pointes de flèches formées par des lignes ou des bandes.

26 . 11 . 2

Two lines or bandsDeux lignes ou bandes

Classification Information

Class [009]
Applications for mobile phones for accessing news; e-commerce software to allow users to perform electronic business transactions via a global computer network; software and mobile application software for use in analysis and reporting of search engine referral traffic, Internet traffic, keyword placement, keyword searches, online marketing, website activity and performance; software and mobile application software demand-side platform (DSP) for buyers to buy advertising inventory using real-time bidding models; software and mobile application software for managed analysis of advertising campaigns, managed direct buying and selling of advertising space, managed purchase and sale of advertising space through online auctions; software and mobile application software for providing a web hosting platform for others' real-time bidding models and in online advertisement serving and delivery; software and mobile application software to allow publishers to connect with and manage multiple advertising bidding partners and monetization strategy; software and mobile application software for management and analysis of advertising space; software and mobile application software for buyers and sellers of online advertising to build, manage, and optimize their online advertising businesses; software and mobile application software for partnering and monitoring sales offers between multiple merchants; software and mobile application software for use to analyze and measure advertising effectiveness; computer software for marketing services, namely, supporting and managing a marketing platform for the creation, sending, optimizing and targeting of advertising and promotional campaigns and surveys, and for promotion of e-commerce web sites; computer software for use by advertisers, advertising agencies and media publishers for analyzing and maximizing the performance of online advertising.

Classification kind code

Class [035]
Advertising, promotion, and marketing services in the nature of advertising and promotional campaigns for others; business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; commercial assistance relating to system implementation and system integration; advertising sales service, namely promoting the goods and services of others, and advertising sales agency; provision of advertising goods and services, namely, production and distribution of advertising materials for others, provision of advertising space to others on TV, internet, and wireless devices; advertising of the goods of other vendors, enabling users to conveniently view and compare the goods of those vendors; advertising of the services of other vendors, enabling users to conveniently view and compare the services of those vendors; advertising, marketing, and promotion services, namely, providing advertising space and inventory to others, namely, television, film, video, online, and broadcast advertising space; advertising and marketing services, namely, promoting the goods and services of others through advertisements on television and the Internet; consulting in the fields of business management, advertising, marketing and business data analytics; dissemination of advertising and marketing for others via the Internet and other communications networks and platforms; developing and providing marketing campaigns for advertisers, marketers, and content providers; analysis of audience and viewer behavior and insights through data analytics, including in connection with planning, marketing, creation, facilitation, and integration of addressable and targeted advertising; analyzing and compiling business data, including viewership data for potential advertisers; business research and evaluations in business matters in the fields of advertising and marketing; preparation of business reports and market insight reports; business consulting and information services in the fields of advertising and marketing; qualification of advertising space on the Internet, namely, business intermediary services relating to the connecting of qualified providers of advertising space on the Internet with buyers of that advertising space; provision of advertising space on the Internet; online auction services, namely, an online auction exchange for buying and selling advertising space; rental of advertising space; leasing of advertising space; business management and administration; business management consulting, namely, use of analytic and statistical models for the understanding and predicting of consumers, businesses, and market trends and actions; analysis and reporting of online marketing, and website activity and performance for marketing and advertising purposes; providing news, and commentary in the fields of multimedia advertising and marketing presentations via an Internet website portal; computerized database and file management; organizing business networking events in the field of internet, technology, and entrepreneurship; arranging of collective buying.

Classification kind code

Class [038]
Broadcast communication services, namely, transmitting e-mails, faxes, text messages and telephone voice messages to designated recipients for others via a marketing platform; electronic transmission of email for e-mail marketing.

Classification kind code

Class [042]
Electronic storage of documents and archived e-mails; integration of computer systems and networks; providing on-line non-downloadable software for marketing services, namely, a marketing platform for the creation, sending, tracking and management of electronic mail, advertising and promotional campaigns and surveys, and for promotion of e-commerce web sites; software as a service (SAAS) services featuring software for marketing services, namely, a marketing platform for the creation, sending, tracking and management of electronic mail, advertising and promotional campaigns and surveys, and for promotion of e- commerce web sites; platform as a service (PAAS) featuring computer software platforms in the field of advertising, namely, computer software platforms for analyzing market research data for purposes of determining optimal placement of television and video advertising; platform as a service (PAAS) featuring computer software platforms in the field of advertising, namely, computer software platforms for programming, managing, reporting, planning and delivery of automated advertising; platform as a service (PAAS) featuring computer software platforms for use in selling advertising; platform as a service (PAAS) featuring computer software platforms to allow advertisers to purchase advertising; selling advertisement via web site, namely, providing temporary use of online, non-downloadable software for selling advertisements; sale of advertising space on websites; providing platform for advertising via web site; software as a service allowing advertisers, advertising agencies and online publishers to manage digital ad campaigns; providing temporary use of non-downloadable computer software for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effectiveness, and planning, designing, developing, and distributing advertisements; providing temporary use of non-downloadable computer software in the nature of a mobile application for portable consumer electronic devices for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effectiveness, and planning, designing, developing, and distributing advertisements; providing online non-downloadable computer software, software as a service (SAAS), platform as a service (PAAS), application service provider (ASP), and cloud computing services all of the foregoing featuring software for use in connection with audience insights and addressable advertising, namely, for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effectiveness, and planning, designing, developing and distributing advertisements; providing online non-downloadable computer software and cloud computing services for network services featuring technology that enables users to share their own content, text, and other proprietary data for the purposes of advertising; graphic design services; content creation services, namely, computer programming services for others; providing online non-downloadable software and cloud computing services for providing analysis and statistics about the effect on and interaction with viewers as to advertisements and marketing campaigns; providing online non-downloadable software and cloud computing services for use in decision-making, supporting, providing analytics and optimization of interactive advertising and digital media, namely, for analyzing viewership and effectiveness of advertisements; providing online non-downloadable software and cloud computing services for use in placing and managing advertisements based on consumer habits, web browsing data, and economic trends; providing online non-downloadable software and cloud computing services for use in generating online marketing campaigns; providing online non-downloadable software and cloud computing services for reporting the extent and success of online advertising campaigns; design and development of software for processing and distribution of multimedia contents; document data transfer from one computer format to another; computer services, namely, creating computer network-based indexes of information, sites, and resources to promote the goods and services of others; creating electronically stored web pages for online services and the Internet; data warehousing, elaboration and maintenance of web sites for third parties; managing web sites for others; rental of web servers; website maintenance, creation and hosting services; providing non-downloadable internet browser software; cloud hosting of electronic databases; providing online non-downloadable software and cloud computing services for use in analyzing and compiling business data, namely viewership data for potential advertisers; providing online non-downloadable software and cloud computing services for use in providing market insights and business research, evaluations, reports, consulting, management, administration and information services for use in making effective and optimized advertising decisions; providing online non-downloadable software and cloud computing services for use in providing a searchable website, portal, forum, application, platform and database where advertisers, marketers, and content providers can reach, engage, and interact with online users for the purposes of promotion or advertising; providing online non-downloadable software, mobile application software, software as a service (SAAS), platform as a service (PAAS), application service provider (ASP), and cloud computing services all of the foregoing featuring software for use in analysis and reporting of search engine referral traffic, Internet traffic, keyword placement, keyword searches, online marketing, website activity and performance; providing online non-downloadable software and cloud computing services featuring computer software demand-side platform (DSP) for buyers to buy advertising inventory using real- time bidding models; providing online non-downloadable software and cloud computing services for managed analysis of advertising campaigns, managed direct buying and selling of advertising space, managed purchase and sale of advertising space through online auctions; providing online non-downloadable software and cloud computing services for providing a web hosting platform for others' real-time bidding models and in online advertisement serving and delivery; providing online non-downloadable software and cloud computing services to allow publishers to connect with and manage multiple advertising bidding partners and monetization strategy; providing online non-downloadable software and cloud computing services for management and analysis of advertising space; providing online non-downloadable software and cloud computing services for buyers and sellers of online advertising to build, manage, and optimize their online advertising businesses; providing online non-downloadable software and cloud computing services for partnering and monitoring sales offers between multiple merchants; providing online non-downloadable software and cloud computing services for use to analyze and measure advertising effectiveness; design and development of computer software; hosting a searchable website, website portal, website forum, and database where advertisers, marketers, and marketing and advertising content providers can reach, engage, and interact with online users for the purposes of promotion or advertising; software as a service (SAAS) services and platform as a service (PAAS) featuring software for digital publishing, content collaboration, and marketing; consultancy in the field of software design, namely the design of application software for smartphones, web readers, ebooks, and portable handheld computers; computer software development in the field of multimedia mobile applications and application software for smartphones, web readers, ebooks, and portable handheld computers; providing a website featuring technology and non-downloadable software enabling users to develop application software for business platforms, including for staff onboarding, sales enablement and management, and digital publishing; providing a website featuring technology and non-downloadable software that enables users to track application software usage data and that allows user to connect to e-commerce, fintech, and digital content services platforms; design and development of custom application software for others; software as a service [SAAS]; platform as a Service [PAAS]; consultancy in the field of software design; design and development of computer software, computer application software and computer programs; hosting websites on the Internet; information technology services; providing online, non-downloadable software; application service provider (ASP) services featuring computer software and providing online non-downloadable software, namely, computer game software; software as a service (SAAS) featuring temporary use of non-downloadable software for businesses to enable their customers to create, manage and share crowdfunding campaigns to buy the businesses' products; software as a service (SAAS) services, namely, hosting software for use by others for use in connection with data warehousing, data management, data mining and database analytics; platform as a service (PAAS) featuring computer software platforms for use in connection with data warehousing, data management, data mining, and database analytics.

Classification kind code

Mark Details

Serial Number

2209078

Mark Type

Trademark

Legal History

Action Taken	Status
Submitted for opposition 287 on 15^th Sept 2022	Pre-Assessment Letter Sent
Submitted for opposition 30 on 12^th Sept 2022	Filed
Submitted for opposition 1 on 12^th Sept 2022	Created
Submitted for opposition 31 on 12^th Sept 2022	Formalized

TEKAN BETTER TECHNOLOGY FOR CANADIAN MEDIA DESIGN

Classification Information

Classification kind code

Classification kind code

Class [038]Broadcast communication services, namely, transmitting e-mails, faxes, text messages and telephone voice messages to designated recipients for others via a marketing platform; electronic transmission of email for e-mail marketing.

Classification kind code

Classification kind code

Mark Details

Serial Number

Mark Type

Legal History

Class [038]
Broadcast communication services, namely, transmitting e-mails, faxes, text messages and telephone voice messages to designated recipients for others via a marketing platform; electronic transmission of email for e-mail marketing.