The logo features a shield-shaped outline containing a stylized depiction of a person holding binoculars up to their face. The figure is illustrated as a silhouette, with the binoculars prominently showing circular lenses that include reflections. At the top of the shield, the text "PRIME WATCH" is written in bold uppercase letters. At the bottom, the text "SERVICES" is similarly written in bold uppercase letters. The layout is symmetrical, with the figure centrally positioned, and the text aligned along the top and bottom curves of the shield. White background is not claimed as a feature of the mark.

Class [045]
Consultancy services in the field of home security; consultancy services in the field of home security monitoring; guard patrol security services; monitoring of burglar and security alarms; monitoring of home security systems; monitoring of security alarms; personal security consultation; providing information about personal safety, home security and crime prevention; providing information in the field of personal physical security; providing information relating to security guard services; security guard services; security guard services for buildings; security guard services for the protection of property and individuals; security guarding for facilities; security services for the protection of material assets or persons; security services for the protection of property and individuals; security threat analysis for protecting personal property; security threat analysis for protecting personal safety; store security services; verifying and monitoring the security credentials of event staff for various private and public sports or entertainment events to ensure public safety