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THE TRADE DESK

View On IC.GC.CA

REGISTERED

on 4 Oct 2022

Last Applicant/ Owned by

THE TRADE DESK INC.

42 N.Chestnut StreetVentura, CA 93001

Serial Number

1937836 filed on 21^st Dec 2018

Registration Number

TMA1144166 registered on 4^th Oct 2022

Registration expiry Date

4^th Oct 2032

Correspondent Address

GOWLING WLG (CANADA) LLP

SUITE 2600, 160 ELGIN STREETOTTAWA

ONTARIO

K1P1C3

THE TRADE DESK

Trademark usage description

advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, busines Read More

Classification Information

Class [035]
Advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, business promotion management, and business advertising management consulting services; providing advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; consumer purchase and behavior research services; advertising research services; advertising and advertisement services of the goods and services of others; advertising by transmission of online publicity for third parties through electronic communications networks; advertising on the internet for others; dissemination of advertising for others via the internet; mediation of advertising; media research services, namely, providing an Internet-based database in the field of consumer audience viewership, advertising sales effectiveness, and selection of media to optimize sales results

Classification kind code

Class [042]
Providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns for others, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; design and development services for others of software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links; software-as-a-service (SaaS) services featuring software for digital media measurement, in the nature of determining the website audiences affected by the advertisements, website audience analysis and advertising; software-as-a-service (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior

Classification kind code

Mark Details

Serial Number

1937836

Mark Type

Trademark

Legal History

Action Taken	Status
Submitted for opposition 191 on 28^th Sept 2022	Registration Fee Notice Sent
Submitted for opposition 42 on 6^th Jul 2022	Advertised
Submitted for opposition 26 on 29^th Apr 2022	Approved
Submitted for opposition 27 on 29^th Apr 2022	Approval Notice Sent
Submitted for opposition 22 on 25^th Oct 2021	Search Recorded
Submitted for opposition 20 on 25^th Oct 2021	Examiner's First Report
Submitted for opposition 48 on 25^th Oct 2019	Agent Changed
Submitted for opposition 31 on 3^rd Jan 2019	Formalized
Submitted for opposition 1 on 27^th Dec 2018	Created
Submitted for opposition 30 on 21^st Dec 2018	Filed