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THERE'S NEVER BEEN A BETTER TIME TO BE A BETTER MARKETER

View On IC.GC.CA

FORMALIZED

on 11 Sept 2024

Last Applicant/ Owned by

Braze, Inc.

63 Madison Building,28 East 28th Street, Floor 13New York NY 10016

Serial Number

2348959 filed on 16^th Feb 2024

Correspondent Address

SMART & BIGGAR LP

550 Burrard Street, Suite 1900Vancouver

BRITISH COLUMBIA

V6C3A8

THERE'S NEVER BEEN A BETTER TIME TO BE A BETTER MARKETER

Trademark usage description

downloadable customer relationship management (crm) software; downloadable computer software platform for marketing automation tools, namely, applicat Read More

Classification Information

Class [009]
Downloadable customer relationship management (crm) software; downloadable computer software platform for marketing automation tools, namely, application programming interface (api) software and software development kits (sdks) that collect and analyze customer data and enable the customer to send marketing messages to consumers across multiple channels and transactional messages for marketing, data analytics, and customer support; downloadable business intelligence software, namely, computer software for marketing automation and customer relationship management (crm) for use in creating and assessing marketing campaigns and marketing programs, for use in enabling integration marketing programs and marketing program assessment data with machine learning and predictive technology programs, and for sending messages, questionnaires and polls via push notifications, location-based messaging, text messaging, in-app messages, and email for purposes of customer engagement and feedback; downloadable computer software for data collection, data management, data analytics, and data visualization, and enabling actionable data insights that provide a single view of each customer; downloadable computer software for use in creating and sending multi-channel messages, such as push notifications, location-based messaging, text messaging, in-app messages, and email, for promoting, advertising, and marketing the goods and services of others; downloadable computer software for data collection and analysis; downloadable computer software for transmitting electronic messages; downloadable computer software for soliciting customer feedback and collection and analysis of feedback data; downloadable computer software for use in developing marketing materials and marketing and advertising campaigns; downloadable computer software for use in managing online website content; downloadable computer software for use in conducting opinion polls and surveys; downloadable computer software for creating and managing news feeds.

Classification kind code

Class [035]
Business consulting, information and marketing services; business marketing consulting services; consulting services in the field of internet marketing; direct marketing consulting services; marketing consulting; promotion and marketing services and related consulting; providing marketing consulting in the field of social media; providing mobile marketing services.

Classification kind code

Class [038]
Telecommunications services, namely, electronic transmission of communications in the nature of push notifications, location based messaging, text messaging, in-app messages, email, web browser messages and push notifications, news feed cards and SMS messages; electronic messaging; multi-channel advertising messaging, namely, electronic transmission of push notifications, location-based messaging, text messaging, in-app messages, email, web browser messages and push notifications, news feed cards and SMS messages.

Classification kind code

Class [042]
Providing temporary use of online non-downloadable software that collects and compiles customer data for use in developing marketing automation tools in the nature of push notifications, location based messaging, text messaging, in-app messages and email for the purpose of marketing the goods and services of others, and for use in data analytics, data analysis for customer segmentation, and customer relationship management (CRM); providing temporary use of non-downloadable business intelligence software, namely, non downloadable online software for use in developing marketing automation tools in the nature of push notifications, location-based messaging, text messaging, in-app messages and email for purposes of creating and managing marketing and customer relationship campaigns; providing temporary use of non-downloadable business intelligence software, namely, non-downloadable online software for use in conducting consumer opinion polls, for use in sending automatic multichannel messaging in the nature of push notifications, location based messaging, text messaging, in-app messages, and email, for use in analyzing customer engagement response forms and customer feedback; providing non downloadable online software for use in managing customer service messaging systems; providing temporary use of non-downloadable software for data collection, data management, data analytics, and data visualization via a web site; providing an online non-downloadable software platform and associated non-downloadable software tools for use in conducting opinion polls and surveys; software technology consulting; software development services; technical support services, namely, troubleshooting computer software problems; and data mining.

Classification kind code

Mark Details

Serial Number

2348959

Mark Type

Trademark

Legal History

Action Taken	Status
Submitted for opposition 135 on 9^th Jan 2025	Amendment to Application
Submitted for opposition 48 on 2^th Oct 2024	Agent Changed
Submitted for opposition 257 on 12^th Sept 2024	Designation Notification - Madrid Protocol
Submitted for opposition 31 on 11^th Sept 2024	Formalized
Submitted for opposition 1 on 11^th Sept 2024	Created
Submitted for opposition 30 on 16^th Feb 2024	Filed
Submitted for opposition 228 on 16^th Feb 2024	International Registration