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VITALITY DRIVE

View On IC.GC.CA

FORMALIZED

on 20 Mar 2025

Last Applicant/ Owned by

Vitality Group International, Inc.

200 West Monroe StreetSuite 1900Chicago, IL 60606

Serial Number

2387465 filed on 20^th Mar 2025

Correspondent Address

MCMILLAN LLP

BROOKFIELD PLACE, SUITE 4400BAY WELLINGTON TOWER181 BAY STREETTORONTO

ONTARIO

M5J2T3

VITALITY DRIVE

Trademark usage description

downloadable software application for setting and tracking health goals, locating gyms, and tracking workouts in the fields of insurance, health, medi Read More

Classification Information

Class [009]
Downloadable software application for setting and tracking health goals, locating gyms, and tracking workouts in the fields of insurance, health, medical and wellness services; Downloadable mobile application software in the fields of employee life and health insurance and wellness programs; downloadable mobile application software for setting and tracking health goals, locating gyms, and tracking physical fitness workouts; computer software for tracking personal progress of physical and mental health and fitness information; downloadable computer software for mobile electronic devices namely, mobile phones, tablet computers and mobile computers in the fields of employee life and health insurance and wellness programs; software downloadable from the internet for tracking and monitoring personal health and fitness information; software for mobile devices namely mobile phones and handheld computers providing employee health insurance and incentive wellness programs; application software for mobile devices namely mobile phones and handheld computers providing employee health insurance and incentive wellness programs; application development software for mobile devices namely mobile phones and handheld computers providing employee health insurance and incentive wellness programs; accessories for mobile devices namely, carrying cases for mobile tablet computers and computers, cases for mobile phones, mobile phone holders; downloadable electronic publications namely, books, magazines, leaflets, brochures, pamphlets, newsletters regarding fitness and well-being; downloadable mobile application software for mobile electronic devices namely, mobile phones, tablet computers and mobile computers for measuring and monitoring data on personal physical movement, fitness, exercise, heart rate and sleep; downloadable mobile application software for mobile electronic devices namely, mobile phones, tablet computers and mobile computers for use in connection with tracking and monitoring vehicles and driver behaviour; electronic speed measuring device for displaying the speed of vehicles namely speedometer; downloadable computer software for navigational instruments, namely global positioning system (GPS) consisting of computers, computer software, transmitters, receivers and network interface devices for automobiles; downloadable mobile application software for mobile electronic devices namely, mobile phones, tablet computers and mobile computers for providing instructions during physical exercise and sports; magnetically encoded cards and downloadable mobile application software allowing access to member and customer loyalty programmes and associated benefits; pedometers.

Classification kind code

Class [035]
Promoting public awareness of health and wellness issues that affect health promotion and group or individual health and wellness programs; Health related insurance services and products, namely, providing a health insurance exchange in the nature of a marketplace that offers purchasers of health insurance a variety of plans, namely, traditional and pre-paid health insurance plans, consumer driven health care plans, health reimbursement arrangements, from different insurance providers, and health benefit plan management services of others in the nature of cost management for the health benefit plans of others; Providing business assistance and consultation to businesses to help their employees make health, wellness and nutritional changes in their daily living to increase productivity and lower health care costs, namely, by promoting awareness of the benefits of making health, wellness and nutritional changes in daily living via incentive loyalty programs and reward programs, specifically excluding promotional services relating to financial services, credit and debit card services and payment solutions services, incentive loyalty programs and reward programs unrelated to life insurance, health insurance or medical insurance, identify theft identification and protection services, and bonus programs and promotional schemes associated with credit card services and payment solution services; Providing business assistance and consultation to businesses to help their employees make health, wellness and nutritional changes in their daily living to increase productivity and lower health care costs in the nature of health care cost review and containment; Health related insurance services, namely, cost management of traditional and pre-paid health insurance plans, consumer driven health care plans, health reimbursement arrangements and pre-paid health insurance plans that mutually benefit employees, employers, and the greater society based on dynamic pricing and risk-management analysis, and health benefit plan cost management services; providing business administration assistance and consultation to businesses to lower health care cost and increase productivity through employee health, wellness and nutritional changes in their daily living; Health care related services, namely, wellness services, namely, promoting health and healthy behaviors by means of arranging and conducting incentive awards programs for health plan participants to motivate their participation in activities that promote health and reward healthy behaviors; providing assistance, incentive loyalty programs and reward programs, and consultation to businesses to help their employees make health, wellness and nutritional changes in their daily living to increase business productivity and lower health care costs; providing business consulting services in the field of wellness, namely, providing health plan sponsors with business information and business methods for coordinating each health plan participant's plan participation costs with the level of such participant's engagement in behaviors that promote health and wellness; providing business assistance and consultation to businesses in the field of health care to help employees make health, wellness and nutritional changes in their daily living to increase productivity and lower health care costs; database management for others in the fields of employee life and health insurance and wellness programs; database management for others in the fields of employee health insurance and wellness programs; Business consultation to assist businesses in promoting employee awareness of the benefits of making health, wellness and nutritional changes in their daily living to increase productivity and lower health care costs; management of databases in the fields of employee health insurance and wellness programs; Providing business assistance, advisory and consulting services to businesses to help their employees make health, wellness and nutritional changes in their daily living to increase productivity and lower health care costs; cost management for the health benefit plans of others; cost management for the health benefit plans of others, namely, of traditional and pre-paid health insurance plans, consumer driven health care plans, health reimbursement arrangements and pre-paid health insurance plans that mutually benefit employees, employers, and the greater society based on dynamic pricing and risk-management analysis; conducting employee incentive award programs for businesses to promote and encourage employees to make health, wellness and nutritional changes in their daily living to increase business productivity and lower health care costs; Business consultation to assist businesses in promoting employee awareness of the benefits of making health, wellness and nutritional changes in their daily living to increase productivity and lower health care costs; management of databases in the fields of wellness programs; incentive award programs to promote good driving behavior.

Classification kind code

Class [036]
Providing health insurance underwriting services through pre-paid health plans offering wellness programs that reward members for participation in prevention, fitness, lifestyle and education activities; Providing health insurance underwriting services; Health related insurance services, namely, underwriting, administering, managing, and providing traditional and pre-paid health insurance plans, consumer driven health care plans, health reimbursement arrangements, medical savings account services, health benefit plan management services and pre-paid health insurance plans for the benefit of others; Insurance underwriting and administrative services, namely, the underwriting and administration of life insurance, health insurance or medical insurance; healthcare financing; providing information in the field of healthcare financing; issuing of tokens of value in relation to customer loyalty arrangements and programs exclusively related to life insurance, health insurance or medical insurance; insurance services, namely, administration of health insurance; Insurance underwriting and administration services for life insurance programs and health insurance programs which include a wellness program; health care related services, namely, wellness services, namely, providing benefit services information by means of a global computer network; health care related services, namely, providing benefit services information by means of a global computer network; Health care related services in the nature of wellness services, namely, providing benefit services information in the nature of information about healthcare insurance plans by means of a global computer network; Health related insurance services and products, namely, underwriting, administering, managing, and insurance brokerage services in the nature of providing traditional and pre-paid health insurance plans, consumer driven health care plans, health reimbursement arrangements, medical savings account services, financial management services of health benefit plans and providing pre-paid health insurance plans for the benefit of others; providing an on-line computer database for others for researching and reporting in the fields of employee life and health insurance; issuing of tokens of value in relation to customer loyalty arrangements and programs exclusively related to life insurance, health insurance or medical insurance, specifically excluding the issuance of tokens of value for financial services, credit and debit card services and payment solutions services, incentive loyalty programs, reward programs unrelated to life insurance, health insurance or medical insurance, identify theft identification and protection services, bonus programs and promotional schemes associated with credit card services and payment solution services; Providing wellness services, namely, providing health plan sponsors with financial information and financial advice in the nature of methods for coordinating each health plan participant's plan participation costs with the level of such participant's engagement in behaviors that promote health and wellness; Health care related services, namely, wellness programs and providing benefit services information in the nature of health insurance plans by means of a global computer network; Health care related wellness services, namely, providing benefit services information in the nature of information about healthcare insurance plans by means of a global computer network; Health related insurance services, namely, health insurance underwriting, insurance administration, financial management, and insurance brokerage, all in the field of traditional and pre-paid health insurance plans, consumer driven health care plans, health reimbursement arrangements, medical savings accounts and pre-paid health insurance plans for the benefit of others, and health benefit plan management services in the nature of processing, administering and managing employee benefits plans concerning insurance and finance; providing an on-line computer database for others featuring information and statistics about patient reimbursement and insurance coverage for researching and reporting in the fields of employee life and health insurance; Insurance services, namely, the underwriting and administration of life insurance, health insurance and medical insurance; providing financial information in the field of financing loans for individual healthcare; issuing of tokens of value in relation to customer loyalty arrangements and programs exclusively related to life insurance, health insurance and medical insurance, specifically excluding the issuance of tokens of value for financial services, credit and debit card services and payment solutions services, incentive loyalty programs, reward programs unrelated to life insurance, health insurance or medical insurance, identify theft identification and protection services, bonus programs and promotional schemes associated with credit card services and payment solution services; Providing wellness services, namely, providing health plan sponsors with financial information and financial advice about methods for coordinating each health plan participant's plan participation costs with the level of such participant's engagement in behaviors that promote health and wellness; administration of pre-paid health care plans offering wellness programs that reward members for participation in prevention, fitness, lifestyle and education activities; Health care related services, namely, providing benefit services information in the nature of information about healthcare insurance plans by means of a global computer network; Providing databases featuring information about insurance, namely, employee health insurance; Health related insurance services and products, namely, underwriting and financial, claims administration of traditional and pre-paid health insurance plans, consumer driven health care plans, health reimbursement arrangements, medical savings accounts and pre-paid health insurance plans that mutually benefit employees, employers, and the greater society based on dynamic pricing and risk-management analysis; Health care related wellness services, namely, providing health plan participants with information via a web site on healthcare benefit insurance plans; healthcare financing in the nature of financing loans for individual healthcare; Insurance services, namely, claims, financial administration of health insurance; Insurance underwriting and insurance administration services for life insurance programs and health insurance programs which include a wellness program; Healthcare financing in the nature of financing medical research of others; healthcare financing, namely, financing of development and operation of medical imaging centers; providing insurance information in the field of healthcare financing; providing healthcare insurance benefit information by means of a global computer network; providing benefit services information about healthcare insurance plans by means of a global computer network; Health related insurance services, namely, underwriting, administering, managing, and insurance brokerage services in the nature of providing traditional and pre-paid health insurance plans, consumer driven health care plans, health reimbursement arrangements, medical savings account services, financial management services of health benefit plans and providing pre-paid health insurance plans for the benefit of others; providing an on-line computer database for others for financial research and reporting in the fields of employee life and health insurance; providing benefit services information for health insurance plans by means of a global computer network; providing an on-line computer database for others featuring financial information and statistics about patient reimbursement and insurance coverage for researching and reporting in the fields of employee life and health insurance; underwriting and financial claims administration of traditional and pre-paid health insurance plans, consumer driven health care plans, health reimbursement arrangements, medical savings accounts and pre-paid health insurance plans that mutually benefit employees, employers, and the greater society based on dynamic pricing and risk-management analysis; providing health plan participants with information via a web site on healthcare benefit insurance plans; Insurance services, namely, insurance claims processing and financial administration of health insurance.

Classification kind code

Class [041]
Health care related services in the nature of wellness services, namely, providing health plan participants incentives to motivate their participation in activities that promote health and reward healthy behaviors via providing recognition and incentives by the way of awards to demonstrate excellence in the fields of healthy eating and continued and effective practice of physical exercise to motivate their participation in activities that promote health and reward healthy behaviors by means of a global computer network; providing recognition and incentives by the way of rewards in the nature of awards distributed through a loyalty program contests for businesses to demonstrate excellence in the fields of making health, wellness and nutritional changes in daily living to increase productivity and lower health care costs, specifically excluding promotional services relating to financial services, credit and debit card services and payment solutions services, incentive loyalty programs and reward programs unrelated to life insurance, health insurance or medical insurance, identify theft identification and protection services, and bonus programs and promotional schemes associated with credit card services and payment solution services; Providing an on-line computer database for others featuring information regarding fitness, which is used to assist in researching and reporting in the fields of health care wellness programs.

Classification kind code

Class [042]
Application services provider, namely, hosting, managing, developing, researching, analyzing, and maintaining applications, software for others in the fields of employee life and health insurance and wellness programs; Application services provider, namely, providing online non-downloadable applications and software for others for setting and tracking health goals, locating gyms, and tracking workouts in the fields of employee life and health insurance and wellness programs; application service provider, namely, hosting, managing, developing, researching, analyzing, and maintaining applications, software for others in the fields of employee health insurance and wellness programs; hosting digital content on the Internet, namely, hosting an on-line computer database for others in the fields of employee life and health insurance and wellness programs; hosting digital content on the Internet, namely, hosting an on-line computer database for others in the fields of employee health insurance and wellness programs.

Classification kind code

Class [044]
Health care related services, namely, wellness services, namely, providing health plan participants with health information to motivate their participation in activities that promote health and reward healthy behaviors, and providing health and medical care information by means of a global computer network; providing an on-line computer database for others featuring information regarding health and nutrition in the fields of employee life and health insurance and wellness programs; providing an on-line computer database for others featuring information regarding health and nutrition in the fields of employee health insurance and wellness programs; health care related services, namely, wellness programs and providing health and medical care information by means of a global computer network; Health care related services in the nature of wellness services, namely, providing health plan participants with information via a web site on the benefits of good health and nutrition, and providing health and medical care information in the nature of internet-based health care information services by means of a global computer network; Providing an on-line computer database for others featuring information regarding health and nutrition for researching and reporting in the fields of health care wellness programs; providing information in connection with the forgoing, namely, medical information; Providing wellness services, namely, providing health plan sponsors with personalized healthcare and medical information through reports regarding participant's engagement in behaviors that promote health and wellness and methods in the nature of medical advice in the field of physical activity for promoting personal fitness to help coordinate each health plan participant's plan participation costs with the level of such participant's engagement in behaviors that promote health and wellness; Health care services in the nature of wellness programs that reward members for participation in prevention, fitness, lifestyle and education activities; Health care related services, namely, health care services in the nature of wellness programs and providing health and medical care information by means of a global computer network; providing information in connection with the forgoing, namely, healthcare information; Providing medical testing services, namely, fitness evaluation provided to businesses in order to help their employees make health, wellness and nutritional changes in their daily living, which will help to increase productivity and lower health care costs; Providing an on-line computer database for others featuring information and statistics about health and wellness, which is used to assist in researching and reporting in the fields of employee life and health insurance; Health care related services, namely, wellness programs and providing health and medical care information and benefit services information by means of a global computer network; Providing assistance, fitness evaluation and consultation to businesses to help their employees make health, wellness and nutritional changes in their daily living to increase productivity and lower health care costs; Health care related services and wellness services, namely, providing health plan participants with health information to motivate their participation in activities that promote health and reward healthy behaviors, and providing health and medical care information by means of a global computer network; health care services, namely, wellness programs and providing health and medical care information by means of a global computer network; providing medical information; providing healthcare information.

Classification kind code

Mark Details

Serial Number

2387465

Mark Type

Trademark

Legal History

Action Taken	Status
Submitted for opposition 287 on 3^rd Apr 2025	Pre-Assessment Letter Sent
Submitted for opposition 30 on 20^th Mar 2025	Filed
Submitted for opposition 1 on 20^th Mar 2025	Created
Submitted for opposition 31 on 20^th Mar 2025	Formalized