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VIVIDLY

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VIVIDLY
APPROVED

on 7 Feb 2025

Last Applicant/ Owned by

Vividly Inc.

1299 Pennsylvania Avenue, NW, Suite 700,c/o Cooley LLPWashington DC 20004

US

Serial Number

2225399 filed on 18th Oct 2022

Correspondent Address

SMART & BIGGAR LP

1100-150 York StreetToronto

ONTARIO

CA

M5H3S5

VIVIDLY

Trademark usage description

downloadable computer software for increasing trade promotion management, cash flow and return on investment (roi) using data analytics for use in com Read More

Classification Information

Class [009]
Downloadable computer software for increasing trade promotion management, cash flow and return on investment (ROI) using data analytics for use in commercial and operational planning in the consumer goods and retail industries; downloadable computer software for improving cash flow and increasing return on investment (ROI) using data analytics for use in trade promotion management; computer software used to control the budgeting, planning, tracking, settlement and analysis of trade promotions, volume forecasting, and remote payments; downloadable computer software for creating and processing customer contracts, for processing and for paying customer claims and billbacks, for tracking and resolving customer deduction data, for analyzing and reporting trade spending data, for processing business transaction data, for use in database management concerning workflow and business rules and compliance.

Classification kind code

11

Class [035]
Business management and organization consultancy in the fields of consumer packaged goods industry trends, trade management, trade promotion, and trade optimization; business management consultancy in the fields of consumer packaged goods industry news, events, trends, trade management, trade promotion, and trade optimization; business organization consultancy in the fields of consumer packaged goods industry trends, trade management, trade promotion, and trade optimization; compilation of information into computer databases in the fields of consumer packaged goods industry trends, trade management, trade promotion, and trade optimization; systemization of information into computer databases; cost price analysis; computerized file management.

Classification kind code

11

Class [042]
Providing temporary use of on-line non-downloadable computer software for increasing trade promotion management, cash flow and return on investment (ROI) using data analytics for use in commercial and operational planning in the consumer goods and retail industries; providing temporary use of on-line non-downloadable software for improving cash flow and increasing return on investment (ROI) using data analytics for trade promotion management; providing temporary use of non-downloadable enterprise-wide, web-based computer software for creating and processing customer contracts, for processing and for paying customer claims and billbacks, for tracking and resolving customer deduction data, for analyzing and reporting trade spending data, for processing business transaction data, for use in database management concerning workflow and business rules and compliance.

Classification kind code

11

Mark Details

Serial Number

2225399

Mark Type

Trademark

Legal History

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Action TakenStatus
Submitted for opposition 20
on 25th Mar 2024		Examiner's First Report
Submitted for opposition 223
on 25th Mar 2024		Total Provisional Refusal
Submitted for opposition 22
on 12th Mar 2024		Search Recorded
Submitted for opposition 256
on 2th Oct 2023		Notification of Possible Opposition Sent
Submitted for opposition 48
on 19th Dec 2022		Agent Changed
Submitted for opposition 257
on 1st Dec 2022		Designation Notification - Madrid Protocol
Submitted for opposition 31
on 30th Nov 2022		Formalized
Submitted for opposition 1
on 30th Nov 2022		Created
Submitted for opposition 228
on 18th Oct 2022		International Registration
Submitted for opposition 30
on 18th Oct 2022		Filed