Trademark Search in Canada

XANDR

View On IC.GC.CA

REGISTERED

on 22 Apr 2022

Last Applicant/ Owned by

MICROSOFT CORPORATION

One Microsoft WayRedmond, WA 98052-6399

Serial Number

1920986 filed on 20^th Sept 2018

Registration Number

TMA1126666 registered on 22^nd Apr 2022

Registration expiry Date

22^nd Apr 2032

Correspondent Address

SMART & BIGGAR LP

SCOTIA PLAZA40 KING STREET WEST40th FLOORTORONTO

ONTARIO

M5H3Y2

XANDR

Trademark usage description

downloadable computer software for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effective Read More

Classification Information

Class [009]
Downloadable computer software for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effectiveness, and planning, designing, developing, creating, and distributing advertisements; software for use in connection with audience insights and addressable advertising, namely, for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effectiveness, and planning, designing, developing, creating, and distributing advertisements; software featuring technology that enables users to share their own content, text, and other proprietary data for advertising purposes; software that provides analysis and statistics about the effect on and interaction with viewers as to advertisements and marketing campaigns; software for use in decision-making, support, analytics and optimization of interactive advertising and digital media, namely, for analyzing viewership and effectiveness of advertisements; software and mobile application software for use in placing advertisements based on consumer habits, web browsing data, and economic trends; software for use in generating online marketing campaigns; software and mobile application software for reporting the extent and success of online advertising campaigns; software and mobile application software for providing indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, Internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; software and mobile application software for creating indexes of information, sites and other resources available on global computer networks and other electronic and communications networks for others; software and mobile application software for providing, hosting, managing, developing and maintaining applications, software, websites and databases in the fields of ecommerce, online payments, order queuing, website design, data storage, shared computing capacity scaling, messaging services and calculation of website ranking based on user traffic; software for use in advertising, marketing, and promotion services, namely, for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effectiveness, planning, designing, developing, creating, and distributing advertisements; software for use in consulting in the fields of business, advertising, marketing and data analytics for strategic analysis, planning analysis, potential problem analysis, and project management related to advertising projects and data related thereto; software and mobile application software for use in dissemination of advertising and marketing for others; software for use in developing and providing marketing campaigns, software development tools and computer software platforms for advertisers, marketers, and marketing and advertising content providers to enable them to create advertisements and marketing campaigns for others; software for use in analysis of audience and viewer behavior and insights through data analytics, for the purpose of enabling users to plan, market, create, facilitate, and integrate addressable and targeted advertising of their goods and services; software and mobile application software for use in sales tracking for others, including brand lift, brand awareness, recall and purchase consideration; software and mobile application software for use in analyzing and compiling business data, including viewership data for potential advertisers; software for use in market insights and business research, evaluations, reports, consulting, management, administration and information services, namely, for generating advertising feedback data and optimizing targeted advertising strategies; software and mobile application software for use in providing a searchable website, portal, forum, application, platform and database where advertisers, marketers, and content providers can reach, engage, and interact with online users for the purposes of promotion or advertising; software and mobile application software for use in business management consulting, namely, use of analytic and statistical models for the understanding and predicting of consumers, businesses, and market trends and actions; software and mobile application software for use in business and media monitoring and consulting services, namely, tracking television, film, web, and video content, and websites and applications of others to provide strategy, insight, marketing, sales, operation, product design, and reports in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; software and mobile application software for use in analysis and reporting of search engine referral traffic, Internet traffic, keyword placement, keyword searches, online marketing, website activity and performance; software and mobile application software for use in managing advertisements based on consumer habits, web browsing data, and economic trends; software and mobile application software for use in targeting and placement of advertising and marketing for others; software and mobile application software demand-side platform (DSP) for buyers to buy advertising inventory using real-time bidding models; software and mobile application software for managed analysis of advertising campaigns, managed direct buying and selling of advertising space, managed purchase and sale of advertising space through online auctions; software and mobile application software for providing a web hosting platform for others' real-time bidding models and in online advertisement serving and delivery; software and mobile application software to allow publishers to connect with and manage multiple advertising bidding partners and monetization strategy; software and mobile application software for management and analysis of advertising space; software and mobile application software for buyers and sellers of online advertising to build, manage, and optimize their online advertising businesses; software and mobile application software for partnering and monitoring sales offers between multiple merchants; software and mobile application software for use to analyze and measure advertising effectiveness; user manuals in electronic format sold with software

Classification kind code

Class [035]
Advertising the goods and services of others; developing marketing strategies and concepts for others; developing promotional campaigns for others; advertising and marketing services, namely, promoting the goods and services of others through advertisements on television and the Internet; consulting in the fields of business management, advertising, marketing and business data analytics; dissemination of advertising and marketing for others via the Internet and other communications networks and platforms; developing and providing marketing campaigns for advertisers, marketers, and content providers; design of advertisements and advertising material for others; analysis of audience and viewer behavior and insights through data analytics, including in connection with planning, marketing, creation, facilitation, and integration of addressable and targeted advertising; analyzing and compiling business data, including viewership data for potential advertisers; business research and evaluations in business matters in the fields of advertising and marketing; preparation of business reports and market insight reports; business consulting and information services in the fields of advertising and marketing; business management and administration; business management consulting, namely, use of analytic and statistical models for the understanding and predicting of consumers, businesses, and market trends and actions; analysis and reporting of online marketing, and website activity and performance for marketing and advertising purposes; providing news, and commentary in the fields of multimedia advertising and marketing presentations via an Internet website portal; computerized database and file management; charitable services, namely, developing and coordinating volunteer programs and community service projects; qualification of advertising space on the Internet, namely, business intermediary services relating to the connecting of qualified providers of advertising space on the Internet with buyers of that advertising space; provision of advertising space on the Internet; online auction services, namely, an online auction exchange for buying and selling advertising space; rental of advertising space; leasing of advertising space; retail store services and online retail store services, namely selling advertising space and inventory, namely, television, film, video, radio, online, and broadcast advertising space; organizing business networking events in the field of internet, technology, and entrepreneurship

Classification kind code

Class [042]
Providing temporary use of non-downloadable computer software for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effectiveness, and planning, designing, developing, creating, and distributing advertisements; providing online non-downloadable computer software and cloud computing services for use in connection with audience insights and addressable advertising, namely, for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effectiveness, and planning, designing, developing, creating, and distributing advertisements; providing online non-downloadable computer software and cloud computing services for network services featuring technology that enables users to share their own content, text, and other proprietary data for the purposes of advertising; graphic design services; content creation services, namely, computer programming services for others; providing online non-downloadable software and cloud computing services featuring software for providing analysis and statistics about the effect on and interaction with viewers as to advertisements and marketing campaigns; providing online non-downloadable software and cloud computing services featuring software for use in decision-making, supporting, providing analytics and optimization of interactive advertising and digital media, namely, for analyzing viewership and effectiveness of advertisements; providing online non-downloadable software and cloud computing services featuring software for use in placing advertisements based on consumer habits, web browsing data, and economic trends; providing online non-downloadable software and cloud computing services featuring software for use in generating online marketing campaigns; providing online non-downloadable software and cloud computing services featuring software for reporting the extent and success of online advertising campaigns; design and development of software for processing and distribution of multimedia contents; document data transfer from one computer format to another; design and development of computer software; computer services, namely, creating computer network-based indexes of information, sites, and resources to promote the goods and services of others; creating electronically stored web pages for online services and the Internet; data warehousing, elaboration and maintenance of web sites for third parties; managing web sites for others; rental of web servers; website maintenance, creation and hosting services; providing non-downloadable internet browser software; cloud hosting of electronic databases; providing online non-downloadable software and cloud computing services featuring software for use in analyzing and compiling business data, namely viewership data for potential advertisers; providing online non-downloadable software and cloud computing services featuring software for use in providing market insights and business research, evaluations, reports, consulting, management, administration and information services for use in making effective and optimized advertising decisions; providing online non-downloadable software and cloud computing services featuring software for use in providing a searchable website, portal, forum, application, platform and database where advertisers, marketers, and content providers can reach, engage, and interact with online users for the purposes of promotion or advertising; providing online non-downloadable software and cloud computing services featuring software for analyzing and reporting of online marketing, website activity and performance; providing temporary use of non-downloadable computer software for managing advertisements based on consumer habits, web browsing data, and economic trends; non-downloadable software, mobile application software, software as a service (SAAS), platform as a service (PAAS), application service provider (ASP), and cloud computing services featuring computer software demand-side platform (DSP) for buyers to buy advertising inventory using real-time bidding models; providing online non-downloadable software and cloud computing services featuring software for providing managed analysis of advertising campaigns, managed direct buying and selling of advertising space, managed purchase and sale of advertising space through online auctions; providing online non-downloadable software and cloud computing services featuring software for providing a web hosting platform for others' real-time bidding models and in online advertisement serving and delivery; providing online non-downloadable software and cloud computing services featuring software to allow publishers to connect with and manage multiple advertising bidding partners and monetization strategy; providing online non-downloadable software and cloud computing services featuring software for management and analysis of advertising space; providing online non-downloadable software and cloud computing services featuring software for buyers and sellers of online advertising to build, manage, and optimize their online advertising businesses; providing online non-downloadable software and cloud computing services featuring software for partnering and monitoring sales offers between multiple merchants; providing online non-downloadable software and cloud computing services featuring software for use to analyze and measure advertising effectiveness; hosting a searchable website, website portal, website forum, and database where advertisers, marketers, and marketing and advertising content providers can reach, engage, and interact with online users for the purposes of promotion or advertising

Classification kind code

Mark Details

Serial Number

1920986

Mark Type

Trademark

Legal History

Action Taken	Status
Submitted for opposition 190 on 9^th Mar 2022	Registration Pending
Submitted for opposition 191 on 9^th Mar 2022	Registration Fee Notice Sent
Submitted for opposition 42 on 22^nd Dec 2021	Advertised
Submitted for opposition 27 on 2^th Nov 2021	Approval Notice Sent
Submitted for opposition 26 on 2^th Nov 2021	Approved
Submitted for opposition 22 on 15^th Apr 2021	Search Recorded
Submitted for opposition 20 on 15^th Apr 2021	Examiner's First Report
Submitted for opposition 31 on 25^th Sept 2018	Formalized
Submitted for opposition 30 on 20^th Sept 2018	Filed
Submitted for opposition 1 on 20^th Sept 2018	Created