Downloadable computer AI software for analyzing social media posts to determine consumer preferences for goods and services of others and consumer receptivity to targeted advertising for goods and services of others; downloadable computer AI software for analyzing consumer preferences for goods or services of others, locating and selecting purveyors of those goods or services that are nearby to the consumer and have an appropriate delivery schedule for the consumer, adding those goods or services to an on-line e-commerce platform virtual shopping cart for available purchase by the consumer and serving ads to the consumer for those goods or services with a link to the on-line e-commerce shopping platform where the goods or services may be purchased from the selected purveyor; downloadable computer software for analyzing performance of advertising campaigns; downloadable computer software in the field of online brand management, namely safeguarding brands by actively excluding service of online advertisements for branded goods or services to accounts featuring non-human-generated posts or offensive social media content; non-downloadable computer software for excluding ads from being served to accounts posting AI-generated social media content; non-downloadable computer software for excluding ads from being served to accounts posting spam or offensive, aggressive, hateful, abusive, sexist, racist, or bullying social media content; non-downloadable computer software for optimizing targeting and timing of advertisements served to prospective purchasers based on their mood and state-of mind as determined by an analysis of their social media posts; downloadable computer software AI models for analyzing text, image, video and audio data on social media to determine consumer preferences based on interests, perceptions, feelings, intents or desires expressed by prospective consumers on social media and for serving targeted electronic advertising to those prospective consumers featuring goods and services of others based on those consumer preferences; downloadable computer software AI models for analyzing human-generated social media content to detect and categorize human feelings associated with that content for use in targeted advertising campaigns; downloadable computer software for analyzing social media posts and serving ads to people based on their recency, frequency and time spent at physical locations, based on their skill set, industry and the company they work for, based on what they publicly say and listen to on the internet, based on brands, objects or actions in the online public videos they watch and share on the internet, based on a brand, product category or service category in their online public images; downloadable computer software for serving ads to people

Analysis of social media posts to determine consumer preferences for goods and services of others and consumer receptivity to targeted advertising for goods and services of others; predictive analytics in the field of consumer purchasing behaviors based on reviews of social media activity to determine how prospective consumers may feel or think about goods or services of others based on what they say, see and hear on social media; locating and selecting purveyors of goods or services in proximity to prospective purchasers of those goods or services; assembling goods or services of others in a virtual shopping cart on an on-line e-commerce platform to facilitate purchase by prospective consumers; electronic advertising of goods or services of others including a link to an on-line e-commerce platform virtual shopping cart where the goods or services may be purchased; analysis of advertising campaign performance; analyzing human-generated social media content to detect and categorize human feelings associated with that content for use in targeted advertising campaigns

Software; software applications; application software; computer software; smartphone software; computer software platforms, recorded or downloadable; mobile application software; software for the provision of marketing and advertising material; software for monitoring, capturing, collecting, collating and reporting on data; software for monitoring, capturing, collecting, collating and reporting on data in the field of marketing and advertising; digital media, namely, downloadable audio and audiovisual recordings, all in the fields of advertising and marketing; computer software for data analysis; databases; data processing systems; data capture apparatus; data collection apparatus.

Advertising; business management; business administration; office functions; organisation, operation and supervision of loyalty and incentive schemes; advertising services provided via the internet; production of television and radio advertisements; accountancy; opinion polling; data processing; provision of business information; dissemination of or updating of advertising material; provision of commercial information and advice for consumers; production of advertising matter; business information and enquiries; compilation of information onto databases; direct mail advertising; direct market advertising; dissemination of advertising material; document reproduction; organisation of exhibitions for advertising purposes; arranging of displays for advertising purposes; arranging of exhibitions for advertising purposes; preparation and presentation of audio-visual displays for advertising purposes; collection and production of information relating to advertising; collection of statistics relating to advertising; production of sound recordings for advertising purposes; promotional advertising services; provision of advertising information; provision of information relating to advertising; distribution of advertising brochures; publication and writing of advertising texts; radio advertising; television advertising; commercial or industrial management assistance; management assistance for promoting businesses, management of business and business projects (for others), business management organisation; advertising services provided via the internet; market campaigns; market research for advertising; market research data collection services; interpretation and analysis of market research data; compilation of information into computer databases; product information, product promotional services; promoting the goods and services of others via a website and downloadable application software featuring coupons, vouchers, voucher codes, rebates, price-comparison information, product reviews, links to the retail websites of others, and discount information; organisation, operation, supervision and management of sales incentive schemes, loyalty schemes and incentive schemes, customer loyalty, incentive and promotional schemes, business incentive and loyalty schemes, sales and promotional incentive schemes, including all such schemes provided via the internet, mobile devices, mobile telephones, smart phones, smart speakers and tablet devices; promoting the goods of others by means of providing online vouchers and coupons and voucher and coupon notifications via a website or network of websites as well as through email and mobile distribution; business and marketing data analysis; sales lead generation; information, advisory and consultancy services in relation to all of the aforesaid.